Software Engineer(Ads Delivery) ,Brand Ads

TikTok; San Jose (CA); On-site; USD 162,000 - 388,000; Full time

Job summary

TikTok is seeking an engineer to own end-to-end product delivery for brand ads products, including contextual, search, and content-driven advertising. You will build scalable delivery systems, work with Product, Strategy, and XFN partners, and drive experiments to improve performance at global scale.

The role emphasizes problem identification, design of delivery mechanisms, and measurable business impact, with a strong focus on pacing, bidding, and ranking within a fast-moving marketplace.

Qualifications

• This role requires a CS-related degree or equivalent practical experience.
• Strong coding, debugging, and system design fundamentals are required.
• Proficiency in Go, C/C++, Java, Python or similar languages.
• Experience with large-scale backend, recommendation, or advertising systems is preferred.

Responsibilities

• Build delivery systems across pacing, bidding, auction, traffic allocation, and delivery controls.
• Drive products from concept to launch with Product, Strategy, and cross-functional partners.
• Turn business goals into scalable delivery strategies and system designs.
• Own technical design, implementation, experimentation, launch, and iteration.
• Use data and experiments to diagnose issues and drive fast iteration.

Skills

Go

C/C++

Java

Python

Backend systems

System design

Cross-functional collaboration

Ads delivery experience

Education

BS/MS in Computer Science or related field

Job description

Responsibilities

Team Overview

TikTok’s immersive content ecosystem and global scale create unique opportunities for brands to reach users in ways that feel native, relevant, and effective. Our team focuses on building the next generation of Brand Innovation products across Premium Reach and Brand Search areas.

We own critical parts of the end-to-end delivery stack behind these products, from traffic allocation and auction strategy to pacing, bidding, ranking, experimentation, and delivery quality. We work closely with Product, Strategy, Data Science, and cross-functional engineering teams to turn ambiguous business opportunities into scalable product capabilities.

This role is not limited to execution. We are looking for engineers who can drive product development end-to-end: identify the right problems, shape technical and product direction, design robust delivery mechanisms, and ship solutions that unlock measurable business impact.

What You’ll Build

• Contextual Ads: Deliver ads alongside highly relevant and premium content with strong controls over supply quality, allocation, and monetization efficiency.
• Brand Search: Build delivery and marketplace capabilities that connect advertiser demand with high-intent search traffic and ranking opportunities.

Responsibilities

• Build delivery systems across pacing, bidding, auction, traffic allocation, and delivery controls.
• Drive products from concept to launch with Product, Strategy, and XFN partners.
• Turn business goals into scalable delivery strategies and system designs.
• Own technical design, implementation, experimentation, launch, and iteration.
• Use data and experiments to diagnose issues and drive fast iteration.

Why Join Us

This is a high-impact opportunity to shape how some of TikTok’s most strategic brand ads products are delivered and scaled. You will work on real marketplace and systems problems at global scale, influence both product and technical direction, and help define the next generation of delivery capabilities for contextual, search, and content-driven advertising.

If you are excited by auction dynamics, pacing systems, bidding strategy, and end-to-end product ownership, we would love to talk to you.

Qualifications

Minimum Qualifications

• BS/MS in Computer Science, a related field, or equivalent practical experience.
• Strong coding, debugging, and system design fundamentals.
• Proficiency in Go, C/C++, Java, Python, or similar languages.
• Ability to solve ambiguous problems and make clear engineering trade-offs.
• Strong cross-functional communication and collaboration skills.
• Experience with large-scale backend, recommendation, or advertising systems.

Preferred Qualifications

• Hands-on ads delivery experience in pacing, bidding, auction, ranking, forecasting, or marketplace optimization.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok’s mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We’re resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

Job Information

【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $162000 - $387600 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems;
3. Exercising sound judgment.