Social Strategy Manager

Essense Design; Lackmans (KS); On-site; USD 60,000 - 90,000; Full time

Job summary

Essense of Australia seeks a strategic, creative Social Strategy Manager to translate aspirational content into engaging campaigns. You’ll blend data with creativity to grow our audience and drive action across Instagram, Facebook, TikTok, Pinterest and YouTube.

Based in Lenexa, Kansas, you’ll collaborate with the Director of Social Strategy and the analytics team to plan organic campaigns, optimize performance, and stay ahead of industry trends.

Qualifications

• 5+ years' experience in digital marketing or social media.
• Bachelor's degree preferred in Communications, Marketing, Business or related field.
• Fluency with social platforms: Instagram, Facebook, TikTok, Pinterest, YouTube.
• Experience running ad campaigns on social platforms.
• Analytical skills to measure impact on business objectives.
• Passion for social content, trends and culture.

Responsibilities

• Define objectives with the Director and execute strategic social plans.
• Translate data insights into engaging brand narratives and campaigns.
• Collaborate with the social creative team to align content with strategies.
• Develop content calendars by account and drive execution globally.
• Identify brand pillars and prioritize by account goals.
• Work with digital marketing to boost performance and engagement.
• Implement organic boosting strategies and ongoing optimizations.
• Run tests and learn scenarios to improve content performance.
• Track trends and reporting to improve future campaigns.
• Coordinate with Insights to measure success across platforms.

Skills

Strategic planning

Analytics

Campaign planning

Content planning

Team collaboration

Trend analysis

Data-driven decisions

Education

Bachelor's degree preferred

Communications/Marketing/business background

Tools

Analytics tools

Campaign management tools

Job description

Overview

Essenseof Australiais an international bridal wholesaler with key offices based in Lenexa, Kansas,Perth,Australia, and Zug, Switzerland. Our organization alsooperatesinthe United Kingdom, Europe, Canada, and New Zealand. We have been a global leader in bridal fashion for over20years, and our designs are currently soldinnearly1,000stores worldwide. With innovative designs and a strong customer service approach, Essenseof Australiais a dynamic company that rewards excellence, drive, and collaboration.

The Role

Are you fluent in social, trends, and brand marketing? Essense of Australia is seeking a strategic, creative, and data-driven Social Strategy Manager who knows how to translate aspirational content into engagements that convert. You'll blend science and art to shape how we show up, connect, and grow across every platform. From crafting big-picture campaigns to jumping on the next viral moment, you'll blend creativity with data to make audiences fall in love with our gowns and stores.

The Social Strategy Manager will serve as a key team player within the Company’s Social Media team, assisting the Director of Social Strategy in the development of organic campaigns that drive brand awareness, audience growth, engagement and action. They will collaborate with key team members to build effective content plans and manage optimizations, trials, and organic post boosting.

This position requires a balanced blend of strong analytical skills and a keen understanding of strategy and how to drive consumer engagement and action on social platforms. With the ability to manage multiple projects at once, the Social Strategy Manager will establish and meet tight deadlines, nimbly change course as needed, and stay calm under pressure.

This person will be mover and a shaker who likes to ask questions and isn’t afraid to do things differently. The Manager must demonstrate curiosity to find insights and strategic solutions, while continually working to improve communication and efficiencies across the organization.

Most importantly, we are seeking a true team player who thrives in an entrepreneurial culture and who brings their positivity to work each day to help us keep our work environment creative, inspiring, and productive.

Responsibilities

What You’ll Do:

• Partner with the Director of Social Strategy to define objectives and execute strategic plans to build/maintain a successful social presence across all channels
• Translate data insights into big ideas and campaign narratives to tell a cohesive brand story
• Partner and collaborate with the social creative team to ensure content links back to campaign strategies
• Create and manage the development of ongoing content calendars by account to prioritize and drive execution of social content and social campaigns globally
• Identify and maintain brand content pillars, prioritizing by account
• Partner with digital marketing team to utilize data and social platform algorithms to drive peak performance and engagement
• Define and implement organic boosting strategy and ongoing optimizations across social accounts
• Drive persistent content performance improvement through test and learn scenarios as well as trials for new functionality/tools
• Stay abreast of key industry trends, social platform strategies, best practices, competitive insights and emerging social media trends
• Work closely with Manager of Insights and Analytics to track and report on the success of campaigns across all social platforms and develop improvement strategies based on findings

Qualifications

What We Are Looking For:

• Passion for social media content- full funnel evergreen, cultural, trends
• Demonstrated success creating strategic frameworks with industry, audience, and brand insights
• Fluency with social media channels including Instagram, Facebook, TikTok, Pinterest, and YouTube
• Familiarity with running ad campaigns on social platforms
• Analytical skills to measure and understand how social campaigns impact broader company business and marketing objectives
• Minimum 5 years' experience in digital marketing or social media
• Bachelor's degree preferred, preference for Communications, Marketing, Business or similar field of study
• Experience in the following areas is a plus and will make your application more strongly considered but not required:
  • Brand Strategy
  • Global Marketing
  • Bridal Industry
  • Retail Marketing

What We Offer

Essense of Australia is a company with heart. We value creativity, innovation, and dedication, andwe're looking for someone who shares our passion for delivering exceptional bridal fashion to brides and partners alike.In return for your skills, sparkand drive to help us further our growth,

Join Essense of Australia and be part of a passionate team dedicated to helping brides around the world find their dream wedding gowns. If you're ready to make an impact and drive success in a global bridal fashion powerhouse, let's shape the future of bridal together!