Social Media Student Assistant

newschool; United States; Hybrid; USD 20,000 - 29,000; Part time

Job summary

The New School seeks a Social Media Student Worker to help shape and implement a content strategy across platforms such as Instagram for Fall ’26/Spring ’27. You will support students, alumni and program activities, and collaborate with Program Directors and Administrators to ensure content aligns with the academic calendar.

The role involves graphic design, photography, video content creation, and publishing high-quality content.

Qualifications

• Experience creating engaging social media content.
• Strong eye for visuals and storytelling.
• Ability to work with Program Directors and Administrators.

Responsibilities

• Understanding and contributing to the departmental content strategy.
• Demonstrate skill in graphic design, photography and video content creation.
• Designing social media strategies following the academic calendar.
• Managing, creating and publishing original, high quality content on social platforms.
• Schedule posts pre-approved by the Program Directors and Program Administrators.
• Gather content
• Administering programs social media accounts to ensure up-to-date content.
• Establish social media guidelines and policies.
• Planning, producing, and publishing around 3 posts per week for the @parsonsaasfashion social media account.
• Documents (via photo + writing / tagging) and promotes events, curricular activities, and student work.
• Responding to replies and direct messages on Instagram, et al.
• Collecting and analyzing data generated by these efforts, and suggesting changes in strategy based on that data
• A weekly check-in meeting

Skills

Graphic design

Photography

Video content creation

Social media strategy

Job description

Position

The School of Fashion seeks Social Media Student Workers for Fall '26/Spring '27 to help shape and implement a content strategy aimed at reaching external audiences through social media such as Instagram. This candidate will help shape engagement through building a strong internal community that supports students, alums & Program activities. This candidate may work across programs for full school-wide coverage. As such, they will work with the Program Administrators.

Hiring Programs

AAS: FD - Fashion Design and FM - Fashion Marketing & Communications

MFA: Fashion Design

MFA: FDS - Fashion Design & Society and TEX - Textiles

MPS: FBM - Fashion Business Management

Responsibilities

• Understanding and contributing to the departmental content strategy
• Demonstrate skill in graphic design, photography and video content creation
• Designing social media strategies following the academic calendar
• Managing, creating and publishing original, high quality content on social platforms
• Schedule posts pre-approved by the Program Directors and Program Administrators
• Gather content
• Administering programs social media accounts to ensure up-to-date content
• Establish social media guidelines and policies
• Planning, producing, and publishing around 3 posts per week for the @parsonsaasfashion social media account
• Documents (via photo + writing / tagging) and promotes events, curricular activities, and student work.
• Responding to replies and direct messages on Instagram, et al.
• Collecting and analyzing data generated by these efforts, and suggesting changes in strategy based on that data
• A weekly check-in meeting

This position supports the department's social media and content strategy by creating and managing high-quality digital content. Responsibilities include developing social media plans aligned with the academic calendar, producing approximately three posts per week, and maintaining program social media accounts. The role also documents and promotes events, student work, and curricular activities through photography, video, writing, and other visual content. Student workers will engage with followers, monitor social media activity, and analyze performance data to recommend improvements to content strategy. The position also includes regular collaboration with Program Directors and Administrators through pre-approved content and weekly check-in meetings.

Hourly Rate

Hourly Rate: $18 per hour

Number of hours per week: 5-10 hours per week

Work Mode

• On-Campus Position - expected to work on-campus during regularly scheduled work hours due to the nature of the work being that which is not feasible, or not in the best interest of the organization, to be performed remotely. #LI-DNI
• Off-Campus Position - expected to work off-campus (fashion show or event site) during regularly scheduled work hours due to the nature of the work being that which is not feasible, or not in the best interest of the organization, to be performed remotely.

Equal Opportunity Employer

We are an equal opportunity employer and do not discriminate in hiring or employment on the basis of race, color, creed, religion or belief, national or ethnic origin, citizenship status, marital or domestic partnership status, sexual orientation, sex, gender identity or expression, age, disability, military or veteran status, or any other characteristic protected by federal, state, or local law. The New School recognizes and values the benefits of a diverse workforce.

Supervisor

Name of supervisor: Catherine Cacho-Leary, Associate Director of Operations, School of Fashion

Contact information for supervisor: [e-mail]