Social Media Student Assistant

The New School; New York (NY); On-site; USD 124,000 - 248,000; Full time

Job summary

The New School in New York, NY seeks a Social Media Student Worker to help craft and implement a content strategy that reaches external audiences via platforms like Instagram. You will help build an engaged internal community, collaborating across programs for comprehensive coverage with Program Administrators.

Responsibilities include designing social media content, publishing high-quality posts, and analyzing data to improve strategy.

Qualifications

• Graphic design, photography and video content creation skills.
• Ability to design social media strategies following academic calendar.
• Experience in creating and publishing high-quality content on social platforms.

Responsibilities

• Understand and contribute to the departmental content strategy.
• Demonstrate skill in graphic design, photography and video content creation.
• Design social media strategies following the academic calendar.
• Manage and publish original content on social platforms.
• Schedule posts pre-approved by Program Directors and Administrators.
• Gather content and administer social accounts to keep content up-to-date.
• Establish social media guidelines and policies.
• Publish around 3 posts per week for the @parsonsaasfashion account.
• Promote events and student work through posts and tagging.
• Respond to replies and DMs on Instagram and other platforms.
• Collect and analyze engagement data and adjust strategy.
• Attend a weekly check-in meeting.

Skills

Graphic design

Photography

Video content creation

Social media strategy

Content publishing

Data analysis

Engagement monitoring

Job description

School of Fashion seeks Social Media Student Workers for Fall‘26/Spring'27 to help shape and implement a content strategy aimed at reaching external audiences through social media such as Instagram. This candidate will help shape engagement through building a strong internal community that supports students, alums & Program activities. This candidate may work across programs for full school-wide coverage. As such, they will work with the Program Administrators.

Hiring Programs

• AAS: FD - Fashion Design and FM - Fashion Marketing & Communications
• MFA: Fashion Design
• MFA: FDS - Fashion Design & Society and TEX - Textiles
• MPS: FBM - Fashion Business Management

Responsibilities

• Understanding and contributing to the departmental content strategy
• Demonstrate skill in graphic design, photography and video content creation
• Designing social media strategies following the academic calendar
• Managing, creating and publishing original, high quality content on social platforms
• Schedule posts pre-approved by the Program Directors and Program Administrators
• Gather content
• Administering programs social media accounts to ensure up-to-date content
• Establish social media guidelines and policies
• Planning, producing, and publishing around 3 posts per week for the @parsonsaasfashion social media account
• Documents (via photo + writing / tagging) and promotes events, curricular activities, and student work
• Responding to replies and direct messages on Instagram, et al.
• Collecting and analyzing data generated by these efforts, and suggesting changes in strategy based on that data
• A weekly check-in meeting

Hourly Rate: $18 per hour

Number of hours per week: 5-10 hours per week

Name of supervisor: Catherine Cacho-Leary, Associate Director of Operations, School of Fashion

Contact information for supervisor: [e-mail]

Work Mode

On-Campus Position - expected to work on-campus during regularly scheduled work hours due to the nature of the work being that which is not feasible, or not in the best interest of the organization, to be performed remotely.

Off-Campus Position - expected to work off-campus (fashion show or event site) during regularly scheduled work hours due to the nature of the work being that which is not feasible, or not in the best interest of the organization, to be performed remotely.

Equal Opportunity Statement

We are an equal opportunity employer and do not discriminate in hiring or employment on the basis of race, color, creed, religion or belief, national or ethnic origin, citizenship status, marital or domestic partnership status, sexual orientation, sex, gender identity or expression, age, disability, military or veteran status, or any other characteristic protected by federal, state, or local law.

The New School recognizes and values the benefits of a diverse workforce.

We are an equal opportunity employer and do not discriminate in hiring or employment on the basis of race, color, creed, religion or belief, national or ethnic origin, citizenship status, marital or domestic partnership status, sexual orientation, sex, gender identity or expression, age, disability, military or veteran status, or any other characteristic protected by federal, state, or local law.

The New School recognizes and values the benefits of a diverse workforce.