Social Media Strategy Lead — Build, Lead & Optimize Growth

UWorld; Coppell (TX); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Competitive Pay

Paid Time Off

Benefits Package (medical, vision, &|d

401(k) with 5% Employer Matching

On-Site and Virtual Group Fitness

Supportive Work Environment

Job summary

UWorld is seeking a results-oriented Social Media Manager to lead the strategic planning, execution, and optimization of our social media presence across all platforms. In this role, you will manage and mentor a team of social media professionals while owning the social media marketing strategy, content creation, and brand standards to drive awareness and convert leads into paying customers.

You will collaborate with designers, videographers, and content writers, partner with product marketing

Qualifications

• Bachelor’s degree in marketing, communications, journalism, or a related field.
• Demonstrable experience in social media marketing strategy, content creation, and digital marketing.
• Strong knowledge of AP style and brand guidelines for professional, consistent communication.
• Exceptional written, verbal, and interpersonal skills.
• Ability to work well within a team environment with competing priorities and collaborate across teams.
• Proven experience managing, mentoring, and developing a social media team, including setting priorities, coaching performance, and driving results.
• Proven experience reporting on social media performance and presenting insights, recommendations, and results to executive leadership and/or external clients.

Responsibilities

• Define and manage the annual social media marketing strategy, serving as the subject matter expert to position UWorld ahead of the competition.
• Develop, manage, and mentor a team of social media employees to ensure consistent execution, high-quality content delivery, and continuous performance improvement.
• Manage the strategy for social media content creation, ensuring it highlights the benefits of UWorld’s educational tools.
• Work as part of a shared services team that includes designers, videographers, and content writers. Partner with product marketing managers and internal teams to deliver targeted content and develop creative concepts for campaigns.
• Create, regularly measure, and report on marketing metrics to inform strategy and increase visibility and engagement.
• Ensure a consistent brand voice and enforce UWorld brand standards across all social platforms.
• Implement SEO and SEM best practices within the social media strategy.

Skills

Social media strategy

Content creation

Team leadership

Digital marketing

AP style

Brand guidelines

Communication

Education

Bachelor’s degree in marketing, communications, journalism

Tools

SEO

SEM

Job description

UWorld is seeking a results-oriented Social Media Manager to lead the strategic planning, execution, and optimization of our social media presence across all platforms. In this role, you will manage and mentor a team of social media professionals while owning the social media marketing strategy, content creation, and brand standards to drive awareness and convert leads into paying customers.

You will collaborate with designers, videographers, and content writers, partner with product marketing