Social Media Strategist: Growth & Engagement

Paycom - ATS; Michigan; On-site; USD 45,000 - 75,000; Full time

Job summary

Gun Lake Casino Resort is seeking a Social Media Specialist to craft engaging social campaigns, manage property channels, and drive audience growth. You will analyze performance data, maintain a consistent online presence, and coordinate with multiple departments to showcase events and promotions across platforms.

The role requires a bachelor’s degree in marketing/advertising/communication, at least two years in digital marketing and project management, and strong communication skills.

Qualifications

• Bachelor’s Degree required; experience in lieu of education will be considered.
• Minimum two years of project management and digital marketing experience.
• Gaming or hospitality industry experience preferred.
• Strong written and verbal communication skills.

Responsibilities

• Create social media campaigns and manage company platforms across channels.
• Analyze data to improve social media performance and growth.
• Audit enterprise campaigns and initiatives; coordinate with departments for content.
• Photograph property areas, events, and promotions for posting to social pages.
• Publish regular social media progress and competitive analysis reports.

Skills

Project management

Digital marketing

Communication

Attention to detail

Education

Bachelor’s Degree in Marketing/Advertising/Communication/Business

Tools

Social media management tools

Job description

Gun Lake Casino Resort is seeking a Social Media Specialist to craft engaging social campaigns, manage property channels, and drive audience growth. You will analyze performance data, maintain a consistent online presence, and coordinate with multiple departments to showcase events and promotions across platforms.

The role requires a bachelor’s degree in marketing/advertising/communication, at least two years in digital marketing and project management, and strong communication skills.