Social Media Strategist and Content Creator

Barrena Branding & Marketing; Gibsonton (FL); On-site; USD 34,000 - 69,000; Full time

Job summary

Barrena Branding & Marketing in the Tampa Bay area seeks a Social Media Strategist & Content Creator who can own social media strategy and execution across client accounts. You will plan content, produce high-quality video and photo assets, manage posting, and drive performance across platforms.

This role requires someone who can attend periodic in-person shoots, support on-site production needs, and think strategically about content in a B2B marketing environment.

Qualifications

• 2+ years of experience developing and managing social media for B2B brands, companies, or clients (tech, healthcare, SaaS, etc).
• Ability to translate complex products, services, or ideas into engaging social content.
• Understanding of how B2B social media differs from consumer social media.

Responsibilities

• Develop and execute social media strategies for client accounts.
• Plan and manage content calendars aligned with overall marketing goals.
• Develop and execute LinkedIn strategies for B2B brands.
• Create social content for LinkedIn, Instagram, TikTok, YouTube Shorts.
• Capture photo and video content during in-person shoots.
• Edit short-form video content (Reels, TikTok, LinkedIn).
• Write captions and manage posting and scheduling across platforms.
• Monitor content performance and recommend improvements.
• Collaborate with internal team to align social with campaigns.
• Repurpose long-form content into social assets.
• Stay on top of trends and suggest new content ideas.
• Ensure content is on-brand and high-quality.

Skills

B2B social media

LinkedIn management

Content strategy

Video editing

Content creation

Platform knowledge

Communication

Deadline oriented

Tools

CapCut

Adobe Premiere

Final Cut

Job description

About the Role

We’re looking for a Social Media Strategist & Content Creator who can own social media strategy and execution across several client accounts.

This role combines content creation, strategy, and day-to-day execution. You will be responsible for planning content, creating high-quality video and photo assets, managing posting, and helping drive performance across platforms.

This role requires someone who is currently based in the Tampa Bay, FL area and can attend periodic in-person content shoots, capture content, and support on-site production needs.

This is not just a content creation role. You will be expected to think strategically about what content should be created, why it matters, and how it performs, particularly within a B2B marketing environment.

What You’ll Do

• Develop and execute social media strategies for client accounts
• Plan and manage content calendars aligned with overall marketing goals
• Develop and execute LinkedIn strategies for B2B brands
• Create social media content for platforms such as LinkedIn, Instagram, TikTok, and YouTube Shorts
• Capture photo and video content during in-person shoots (events, offices, brand sessions, etc.)
• Edit short-form video content (Reels, TikToks, LinkedIn clips, etc.)
• Write captions and manage posting and scheduling across platforms
• Monitor content performance and make recommendations to improve engagement and results
• Collaborate with our internal team to align social media with broader campaigns and initiatives
• Repurpose long-form content (blogs, videos, podcasts) into social-ready assets
• Stay on top of trends and proactively suggest new content ideas
• Ensure all content is on-brand, high-quality, and aligned with client strategy

Who We’re Looking For

B2B Social Media Experience

• 2+ years of experience developing and managing social media for B2B brands, companies, or clients, particularly in areas such as technology, healthcare, professional services, SaaS, or other complex industries
• Ability to translate complex products, services, or ideas into engaging social content
• Understanding of how B2B social media differs from consumer-focused social media

LinkedIn Experience

• Demonstrated hands-on experience managing LinkedIn for brands or B2B companies
• Experience developing LinkedIn content strategies, content calendars, and campaigns
• Strong understanding of LinkedIn best practices, including content formats, audience engagement, and performance metrics
• Experience writing compelling LinkedIn copy and creating LinkedIn-specific visual and video content
• Ability to analyze LinkedIn performance and use data to inform future content

Social Media Strategy Experience

You have experience developing and managing social media strategies for brands or clients, not just executing posts. You understand how social media fits into broader marketing goals and can explain the strategy behind the content you create.

Content Creation Skills

You are comfortable creating both video and photo content, including filming and editing short-form video.

Video & Editing Expertise

You can independently shoot and edit content using tools like CapCut, Adobe Premiere, Final Cut, or similar.

Platform Knowledge

You have strong working knowledge of LinkedIn and familiarity with platforms such as Instagram, TikTok, and YouTube Shorts.

Creative & Performance Mindset

You can generate content ideas while thinking critically about what drives engagement, brand awareness, audience growth, and business results.

Execution Ownership

You are comfortable managing posting, scheduling, content calendars, and day-to-day execution, not just content creation.

Strong Communicator

You collaborate well with a remote team and communicate clearly and proactively.

Reliable & Detail-Oriented

You manage deadlines effectively and ensure content is polished, on-brand, and ready to publish.

Tampa Bay-Based

You must currently live in the Tampa Bay, FL area and be available for periodic in-person content shoots.

Compensation

• Hourly or project-based compensation, depending on experience and scope
• We are committed to fair compensation based on your skill level and the value you bring
• This is a contractor role with the potential to evolve into a longer-term or full-time opportunity based on performance and business needs