Social Media Strategist

Zimmer Radio and Marketing Group; Columbia Township (MO); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

401K

Medical, dental, and vision package

Vacation accrual from day 1

Paid holidays

Ongoing training

Recognition awards

Job summary

Zimmer Communications in Columbia, MO, is seeking a Social Media Strategist to lead social media planning for a diverse client base. You will analyze audience insights, determine platforms, and craft engaging messaging to expand reach.

You will generate daily content, monitor conversations, present strategies to clients, and collaborate with teams to optimize campaigns. Proficiency with Adobe Suite, Meta Business Suite, and Canva Pro is preferred; occasional training provided.

Qualifications

• Ability to present relevant information in group settings as the social media lead.
• Proficient in Adobe Suite, Meta Business Suite and Canva Pro; graphic design skills preferred.
• BS in Strategic Communications, Marketing, Business or Public Relations preferred.

Responsibilities

• Analyze audience insights and industry trends to shape social media strategy.
• Build and execute strategy through research, platform selection, benchmarking, messaging and audience ID.
• Present social media strategy with the marketing team to secure client investment.
• Generate, edit, and publish daily content while moderating user content per policy.
• Collaborate with clients to review analytics and finalize strategy.

Skills

Social media strategy

Public relations

Presentation skills

Multitasking

Detail oriented

Education

BS in Strategic Communications, Marketing, Business or Public Relations

Tools

Adobe Suite

Meta Business Suite

Canva Pro

Job description

Social Media Strategist

Overview: Zimmer Communications is growing! We are looking to add a new Social Media Strategist to our Columbia team. Zimmer has a diverse client base and this role would be responsible for implementing social media strategy to reach and expand these respective audiences. The Social Media Strategist role is a marketing and communications role with an emphasis in social media management.

Responsibilities:

• Analyze and interpret audience insights and industry trends to formulate effective social media strategy.
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification. Continue capturing and analyzing the appropriate social data/metrics, insights and best practices.
• Present social media strategy as part of overall campaign alongside marketing team in order to secure client investment.
• Generate, edit, and publish daily content while moderating all user-generated content in line with the moderation policy for each community
• Collaborate with clients to go over analytics and finalize strategy for social platforms.

Requirements:

• Ability to present relevant information in a group setting where you are the point of contact for social media strategy
• Positive attitude, detail and customer oriented with good multitasking and organizational ability
• Ability to incorporate client feedback into creative content and strategy
• Proficient in Adobe Suite, Meta Business Suite and Canva Pro, preferably with proven experience
• Graphic design experience preferred
• BS in Strategic Communications, Marketing, Business or Public Relations preferred

Compensation/Benefits:

• Excellent benefits including a 401K, medical packages including optional dental and vision.
• Vacation accrual from day 1
• Paid holidays
• Ongoing training both in group meetings and individual one‑on‑one support
• Recognition awards

Zimmer Communications is an equal opportunity employer.