Social Media Strategist

Seen Health; Alhambra (CA); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical, Dental, and Vision benefits

Life Insurance and Disability Benefits

Parental and Caregiver Leave

Lunch, snacks and coffee

Paid Time Off across holidays,Vacation

401k Plan

Professional development including CME

Subscriptions and AI tool training

Job summary

Seen Health, Inc. is seeking an experienced social media strategist to own our channels day to day, plan and publish content, edit short-form video, grow our community, and ensure timely replies to families.

You’ll work with Outreach & Enrollment to turn insights into action and shape our voice across Xiaohongshu/RedNote, WeChat, Douyin, Instagram, and LinkedIn. You’ll manage weekly calendars, publish posts, track performance, and build efficient workflows, including AI-powered tools, to deliver

Responsibilities

• Own our Chinese (Xiaohongshu/RedNote, WeChat, Douyin) and U.S. (Instagram, LinkedIn, Facebook) channels, with a weekly content calendar and posting cadence for each.
• Handle publishing details: captions, subtitles, covers, scheduling, account access, and Chinese-platform verification rules.
• Edit and publish short-form video every week, turning our team's footage into stories.
• Create image and promotional posts, including event content and requests from Outreach & Enrollment.
• Capture center life and cultural celebrations, always with participant consent and compliance review.
• Repurpose brand films and participant stories across channels.
• Own DMs and comments, replying warmly and handing qualified leads to Outreach & Enrollment.
• Find and manage creator and micro-influencer partnerships, and support paid promotion of top-performing video.
• Track performance, share clear insights and recommendations, and give regular progress updates.
• Build simple, efficient workflows, including smart use of AI tools.

Job description

About Seen Health

At Seen Health, we are revolutionizing the way senior care is delivered through the PACE (Programs of All-Inclusive Care for the Elderly) model. Backed by top VCs, Seen Health is a culturally-focused, technology-enabled healthcare organization that integrates comprehensive medical care and social support with a high-touch, interdisciplinary approach.

Our mission is to empower seniors to age-in-place with dignity and provide their families peace of mind. We are building upon a proven Home and community based services model to create a culturally-competent and scalable PACE program. We are also building a comprehensive operating system focused on data and workflows that span across systems, processes, people, and care contexts. We want to empower our clinicians and staff with tools that deliver relevant data at the time and site of care and enable them to deliver exceptional care to our participants, which improve clinical outcomes, participant & provider satisfaction, and ultimately our strength as an organization.

We are a mission-driven, multidisciplinary team with deep healthcare, technology, and operations expertise, each inspired by our own personal stories of caring for seniors in our lives. Our name, Seen Health, was chosen to reflect our commitment to provide the highest standard of care to underserved older adults while respecting and incorporating their individual beliefs, heritage, and values, so that they can truly be seen.

About the Role

Our Brand & Marketing team is building a brand that reflects the dignity, warmth, and cultural roots of the care we give. Social media is one of the main ways families first meet us — on Xiaohongshu (RedNote), WeChat, Douyin, Instagram, LinkedIn, and more.

We’re looking for an experienced, self-driven social media strategist to own our channels day to day. You’ll plan and publish content, edit short-form video, grow our community, and make sure every message from an interested family gets a warm, timely reply and reaches our Outreach & Enrollment team. You'll help shape our voice, not just publish it. We want someone who understands what matters to seniors and their families and takes initiative to turn insight into action.

Responsibilities

• Own our Chinese (Xiaohongshu/RedNote, WeChat, Douyin) and U.S. (Instagram, LinkedIn, Facebook) channels, with a weekly content calendar and posting cadence for each.
• Handle publishing details: captions, subtitles, covers, scheduling, account access, and Chinese-platform verification rules.
• Edit and publish short-form video every week, turning our team's footage into stories.
• Create image and promotional posts, including event content and requests from Outreach & Enrollment.
• Capture center life and cultural celebrations, always with participant consent and compliance review.
• Repurpose brand films and participant stories across channels.
• Own DMs and comments, replying warmly and handing qualified leads to Outreach & Enrollment.
• Find and manage creator and micro-influencer partnerships, and support paid promotion of top-performing video.
• Track performance, share clear insights and recommendations, and give regular progress updates.
• Build simple, efficient workflows, including smart use of AI tools.

Location

Los Angeles required. Ability to commute to Alhambra required

Salary & Benefits

Salary: $90-120k/year

• Medical, Dental, and Vision benefits for you and your family
• Life Insurance and Disability Benefits
• Parental and Caregiver Leave
• Lunch, as well as delicious snacks and coffee to keep you energized
• Paid Time Off across holidays, vacation time, personal days, and sick days
• 401k Plan
• Personal and professional development, including CME support and career growth opportunities
• Subscriptions and training on using AI tools

Seen Health does not discriminate in employment opportunities or practices on the basis of race, color, religion, gender, gender identity, pregnancy, national origin, age, disability, creed, ancestry, genetic information, marital status, sexual orientation/identity, transgender status, military or veteran status, or any other characteristic protected by federal, state, or local law. This prohibition includes unlawful harassment based on any of these protected classifications.