Social Media Specialist, Prequel (Remote) - $60,000/year USD

Alpha School; Tucson (AZ); On-site; USD 55,000 - 82,000; Full time

Job summary

Prequel is seeking an early-career Social Media Specialist to create platform-native organic content and interview students and families at Prequel schools. You will turn raw moments into clear, proof-rich stories and package them for Instagram, LinkedIn, Threads and more.

You will use AI for research and drafting while safeguarding accuracy and voice. You will work in a full-time contractor role with Crossover as Contractor of Record, based in Arizona, and you will travel regularly to school

Qualifications

• Portfolio with at least 5 examples of self-created social/video content.
• Experience owning content for a real audience (club, internship, project, creator account).
• Ability to concept, film, edit, and package short-form video independently.
• Strong writing/editing skills with audience-focused samples.
• Based in Arizona and eligible for fingerprint clearance; able to travel to AZ/TX.
• Authorized to work in the United States.

Responsibilities

• Create platform-native organic content for Instagram, LinkedIn, Threads and related channels.
• Interview students and families at Prequel schools and turn conversations into proof-rich stories.
• Shoot, assemble, edit, and package lightweight photo/video assets with accessible tools.
• Use AI to research, draft, edit, repurpose, and quality-check content packages across channels.
• Review performance data and apply learnings to the next content cycle.

Skills

Content creation

Video editing

Interviewing

Storytelling

Data-driven

Education

Bachelor's degree in marketing/communications/journalism

Tools

AI tools

Job description

You do not want to sit behind a content calendar and schedule posts someone else wrote. You want to find the story, film it, shape it, ship it, and prove it worked. If you need a mature playbook, a narrow lane, or weeks to plan before publishing, this will feel too exposed. If you learn fast, make real content, and care about what families believe before they choose a school, keep reading.

Prequel is building family trust through stories that show what students can do when school works differently. This role exists because great education does not spread through polished slogans. It spreads through clear proof: a student breakthrough, a parent concern answered, a campus moment captured well, a short video that makes the right family stop scrolling. You will spend time in schools, interview students and families, turn raw moments into strong content, and use performance data to decide what comes next.

This is also a chance to learn AI-driven marketing systems while building them. You will use AI for research, drafting, editing, repurposing, search content, and workflow design, but you will not publish machine-written noise. Your job is to protect accuracy, voice, and story while increasing output. One strong source story should become a set of useful assets across Instagram, LinkedIn, Threads, search, and other channels.

This is an early-career role with unusual ownership. You will not manage a team or a paid media budget. You will build proof, systems, and judgment by shipping. If you have already created content for a real audience and want your work to shape how families discover a new kind of school, apply.

What You Will Be Doing

• Create platform-native organic content for Instagram, LinkedIn, Threads, and related channels, including hooks, scripts, captions, carousels, and short-form videos
• Interview students and families in person at Prequel schools, then turn raw conversations into clear, consented stories with strong proof points
• Shoot, assemble, edit, and package lightweight photo and video assets using accessible tools
• Use AI tools to research, draft, edit, repurpose, and quality-check content packages across multiple channels
• Review social and search performance data, then apply the learning to the next content cycle

What You Won’t Be Doing

• Scheduling prewritten posts without owning the concept, story, creative, or performance
• Running paid media campaigns, ad buying, bid optimization, or paid acquisition reporting
• Producing strategy decks that never become shipped content
• Acting as the primary brand designer, creative director, or commercial film crew
• Publishing unreviewed AI output, repetitive caption variants, or keyword-stuffed articles

Social Media Specialist Key Responsibilities

This role exists so Prequel earns more awareness, trust, engagement, and qualified family demand through high-performing organic content.

Basic Requirements

• Portfolio with at least 5 examples of self-created social, video, written, or campaign content
• Evidence of owning content for a real audience, such as a college club, student organization, internship, side project, creator account, or small business
• Ability to independently concept, film, edit, and package short-form video
• Strong writing and editing skills, shown through clear audience-specific work samples
• Must already be based in Arizona, be eligible for Arizona IVP fingerprint clearance, and be able to travel regularly to school locations in Arizona and Texas
• Legal authorization to work in the United States

Nice-to-have Requirements

• Recent bachelor's degree in marketing, communications, journalism, media, business, education, or a related field
• Experience turning interviews into concise written, photo, or video stories
• Experience using content metrics such as watch time, saves, shares, comments, profile visits, or inquiries to improve future work
• Exposure to search-optimized writing, programmatic SEO, or editorial review of AI-generated articles
• Experience building prompts, templates, or lightweight automations for content production

About Prequel

Prequel is a group of education brands that help the world's most ambitious kids learn 21st-century life skills by building projects with real-world feedback and impact. Through entrepreneurship and world-class mentors, Prequel helps middle and high school students build critical life skills not taught in school.

We believe that the best way to learn anything is through entrepreneurship.

We take teens from potential to progress. We believe that society underestimates what ambitious teens can achieve.

Starting now, teens can find what they're passionate about and accelerate their careers by getting hands-on experience - instead of waiting to "grow up."

There is so much to cover for this exciting role, and space here is limited.

Working with us

This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $30 USD/hour, which equates to $60,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.

Crossover Job Code: LJ-5845-US-Tucson-SocialMediaSpe.002