Social Media Specialist (On Site)

AGUA CALIENTE CASINO RANCHO MIRAGE; Rancho Mirage (CA); On-site; USD 60,000 - 75,000; Full time

Job summary

AGUA CALIENTE CASINO RANCHO MIRAGE seeks a Social Media Specialist to create and manage content across Instagram, Facebook, TikTok, YouTube, LinkedIn, X and Snapchat, driving the brand voice and audience engagement on-property and online.

The role collaborates with the Social Media Manager, maintains the content calendar, analyzes performance, supports influencer activity, and ensures compliance with brand and regulatory standards while traveling for live coverage.

Qualifications

• Associate’s degree or equivalent work experience.
• 2+ years of professional social media experience for a brand or agency.
• Strong knowledge of major platforms and supporting tools.

Responsibilities

• Develop, capture, and create brand-aligned content for major platforms.
• Collaborate with Social Media Manager on calendar and live coverage.
• Schedule content and post across channels with accuracy.
• Attend events and activations to support content capture.
• Monitor metrics and optimize campaigns for performance.

Skills

Social media strategy

Content creation

Analytics

Community management

Collaboration

Education

Associate's degree

Tools

Sprout Social

Meta Business Suite

Canva

Job description

Job Description SummaryThe Social Media Specialist is responsible for creating and managing content across all digital platforms, fostering community engagement, and monitoring performance. This position is essential in bringing brand strategy to life through consistent and compelling voice, ensuring alignment across all digital channels. Success in this position requires exception attention to detail, strong communication skills, and a passion for emerging trends and industry innovations.Essential duties and responsibilities (other duties may be assigned)Develop, capture, and create high-quality content and copy that is brand-aligned and platform-specific.Collaborate closely with the Social Media Manager to assist with planning and maintaining the Social Media content calendar and live coverage calendarAssist with scheduling content and posting live coverage to all ACC’s social media channels. Including, but not limited to, Instagram, Facebook, TikTok, YouTube, LinkedIn, X and SnapchatAttend events, entertainment, activations, promotions, and marketing initiatives as assigned to support content capture and live coverageEnsure all published content complies with usage rights and copyright laws and/or obtain the necessary permissions for useEnsure all published content is accurate, aligns with brand and campaign guidelines, and complies with ACBCI marketing and regulatory standardsSupport with additional tasks and responsibilities as assignedAssist as needed with influencer program through research and on property liaisonMonitor, analyze, and report on key social media metrics to assess performance and optimize future campaigns.Maintain advanced knowledge and best practices of emerging and current Social Media platforms including, but not limited to, Instagram, Facebook, TikTok, YouTube, LinkedIn, X, and SnapchatProvide direct engagement and response management to comments across all platforms and maintain a positive communityAccess to sensitive areas and informationAs per the ACGC Access MatrixSignatory abilityNoneEducation and/or ExperienceAssociate’s degree (AA), or equivalent work experience2+ years of professional experience working in social media for a brand or agencyAdvanced understanding of all major platforms (Instagram, TikTok, Facebook, X, YouTube, Snapchat, LinkedIn) and supporting tools (Sprout Social, Meta Business Suite, Canva, etc.)Solid understanding of visual storytelling, design principles, and brand consistency.Advanced knowledge using both mobile and professional camera equipment.Creative, detail-oriented, and highly organizedStrong communicator and collaboratorAble to manage multiple projects and meet tight deadlinesPassionate about social media trends and creating engaging, results-driven contentWillingness to travel for content production and live coverage as neededWorking Conditions/Physical DemandsTo perform this job successfully, the individual must be able to stand, move, and work throughout the office area and properties, including walking up to 1½ miles, climbing stairs, and sitting at a desk/workstation for extended periods. Must be able to lift up to 25 lbs. of equipment and materials on an intermittent basis.The individual must also be comfortable working in a smoke-filled environment and able to respond to the demands of a dynamic casino setting. Work is performed in both office and on-property locations with moderate to high noise levels depending on proximity to gaming areas. Dexterity of hands and fingers is required for use of computers, cameras, and general office equipment.