Social Media Specialist

Legal Access for All; Orlando (FL); On-site; USD 54,000 - 66,000; Full time

Benefits offered by this job

Paid holidays

PTO (paid time off)

Health insurance

Dental insurance

Life insurance

Disability insurance

Vision coverage

403B match

Bar Dues & CLE Credits

Student loan reimbursement

Tuition reimbursement

PSLF

Wellness events

Pet insurance

Job summary

Community Legal Services (CLS) is seeking a Social Media Specialist to develop and execute a strategic social media plan for CLS’s 12-county service area, highlighting client stories while protecting confidentiality.

The role collaborates with the Director of Communications & Marketing across departments, manages content calendars, produces posts and visuals, tracks performance, and supports fundraising and public education efforts. Starting salary $60,000, with room for experience.

Qualifications

• Bachelor's degree or equivalent in communications, marketing, journalism, public relations, digital media, nonprofit management, or related field.
• 3–5 years of experience developing and managing social media strategy for an organization or nonprofit.
• Excellent writing and editing skills with a portfolio of social media work.
• Experience with goals, analytics, and adjusting strategy; able to explain results simply.
• Experience with scheduling tools, paid social, Canva or similar design tools, and basic photo/video editing.
• Able to coordinate multiple projects with strong organizational and communication skills.
• English and Spanish bidirectional skills preferred but not required.

Responsibilities

• Develop and maintain a social media strategy defining goals, audiences, channels, content themes, and success measures.
• Manage a content calendar covering events, outreach, and fundraising; coordinate deliverables with contributors.
• Write, design, and publish posts, graphics, and short videos using approved branding; describe services clearly and county coverage.
• Gather stories and event coverage; collaborate with attorneys and staff for accurate public education content.
• Protect client confidentiality; obtain consent/releases; safeguard client information; follow advertising rules.
• Monitor channels daily; respond promptly; escalate sensitive situations to leadership.
• Manage paid social campaigns, including budgets, targeting, testing, and performance.
• Support fundraising and community relations with content featuring partners and proclamations.
• Coordinate messaging with media relations and connect social activity to website and CRM.
• Provide monthly reports; suggest strategy adjustments and contribute to dashboards.
• Provide ready-to-use posts and visuals for staff and volunteers.

Skills

Social media strategy

Content creation

Copywriting

Analytics reporting

Project coordination

Bilingual English/Spanish preferred

Microsoft Office 365

CRM

Video editing

Canva

Education

Bachelor's degree in communications, marketing, journalism, public relations, digital media, nonprofit management, or related field

Equivalent combination of education and experience

Tools

Canva

Social media scheduling tools

Analytics tools

CRM

Microsoft Office 365

Job description

Be a part of an organization making a difference in the Central Florida community! As an Orlando Business Journal’s 2021 Best Places to Work Honoree, Orlando Sentinel’s 2022 Best Workplaces Honoree, and aSHRMMental Health Ally, Community Legal Services (CLS) is a full service civil legal aid law firm that promotes equal access to justice, specifically for the most vulnerable individuals in our society.

CLS offers:

• 15 paid holidays and 24 days of paid time off
• 100% employer-paid health, dental, life, and disability insurance, plus vision coverage at minimal employee cost
• 100% 403B match after 1 year of employment (5%)
• CLS pays Bar Dues and CLE Credits
• Student loan reimbursement for Attorneys
• Tuition Reimbursement
• Ability to apply for Public Service Loan Forgiveness (PSLF)
• Fantastic work-life balance
• Various opportunities for upward mobility into leadership/more advanced roles
• Pet Insurance
• Wellness Committee dedicated to employee morale, with events such as company wide retreats, activities, and challenges!

CLS is currently searching for a service-minded, mission driven individual to fulfill the following position:

Social Media Specialist

OVERVIEW

The Social Media Specialist collaborates with the Director, Communications & Marketing, to develop and execute a social media strategy aligned with CLS’ priorities. The Specialist creates content, shares client and community stories, engages audiences, and reports performance results to leadership. Working across departments and regional offices, the Specialist highlights CLS’ work throughout its 12-county service area while protecting client confidentiality.

RESPONSIBILITIES

1. Develop and maintain a social media strategy defining goals, audiences, channels, content themes, and success measures aligned with the Communications Playbook and organizational priorities.
2. Manage a content calendar covering anniversary and signature events, outreach, pro bono recognition, public education, and fundraising. Coordinate deliverables and follow up with contributors.

1. Write, design, and publish accurate posts, graphics, and short videos using approved branding. Describe services as available at no cost to eligible individuals and list all 12 counties where required.
2. Gather stories, photos, and event coverage across the service area. Collaborate with attorneys and program staff to create accurate public education content.
3. Protect client confidentiality and organizational integrity. Obtain consent and releases before featuring clients, volunteers, donors, or minors; safeguard privileged and identifying client information; and follow Florida Bar advertising rules and organizational policies.
4. Monitor channels daily, respond promptly and courteously, and direct legal inquiries to intake with accurate information. Escalate sensitive, urgent, or negative situations to the Director, Communications & Marketing.
5. Manage paid social campaigns for events, awareness, intake, and fundraising, including budgets, targeting, testing, and performance, following the Communications Playbook.
6. Support Development and Government/Community Relations with recognition and giving campaigns and content featuring partners, elected officials, and proclamations. Promote signature and community events before, during, and after.
7. Coordinate messaging and timing with the media relations lead and marketing project manager across social media, press, and the website. Connect social activity to the website and CRM through forms, landing pages, and tracking links.
8. Track reach, engagement, follower growth, clicks, and website and intake referrals. Provide clear monthly reports, recommend strategy adjustments, and contribute to Strategic Engagement impact dashboards.
9. Provide staff, board members, and advisory council members with ready-to-use posts, graphics, and brief guidance for sharing organizational content.
10. Manage account access and security under organizational policy. Stay current on platform changes and nonprofit and legal aid communications best practices.
11. Perform other duties and special projects as assigned.

REQUIREMENTS

1. Commitment

1. Demonstrating commitment to promoting the mission, vision, and values of CLS.
2. Unwavering dedication to high-quality legal programs, fiscal strength, and organizational integrity.

2. Background and Experience

1. Bachelor's degree in communications, marketing, journalism, public relations, digital media, nonprofit management, or a related field, or an equivalent combination of education and experience.
2. Three to five years of experience developing and managing social media strategy and content for an organization, agency, or nonprofit. Experience in legal aid, public interest, or another mission-driven setting is a plus.
3. Excellent writing and editing skills, with a portfolio or live examples of social media work.
4. Experience setting goals, analyzing performance, and adjusting strategy, with the ability to explain results simply.
5. Experience with social media scheduling and analytics tools, paid social, Canva or similar design tools, and basic photo and video editing.
6. Experience coordinating multiple projects, priorities, deadlines, and stakeholders, with strong organizational, written and verbal communication, problem-solving, and follow-up skills.
7. Ability to learn new technology quickly, adapt to a fast-paced environment, and collaborate with people at all levels of the organization while working independently.
8. Good judgment in handling confidential and sensitive information, and in deciding when to respond publicly and when to elevate.
9. Proficiency with Microsoft Office 365 and with CRM, website, and related technology platforms.
10. Bilingual in English and Spanish preferred, but not required.

3. Physical Requirements

1. Prolonged periods sitting at a desk, driving, and working on a computer.
2. Must be able to lift to 25 pounds at times.

STARTING SALARY: $60,000, more with experience

GENERAL STATEMENT

CLS is an Equal Opportunity Employer: We value a diverse workforce and the promotion of inclusive culture at all levels.

CLS does not discriminate against any employee or qualified applicant for employment from all qualified individuals on the basis of age, race, color, creed, national origin, ancestry, marital or familial status, affectional or sexual orientation, gender identity or expression, sex, disability, socio-economic position, religion, political belief, protected genetic information, military or veteran status, or any other characteristic protected under applicable Federal or State law.

The statements contained in this job description reflect general details as necessary to describe the principal functions of this job, the level of knowledge and skill typically required, and the scope of responsibility. It should not be considered an all-inclusive listing of work requirements. Individuals may perform other duties as assigned, including work in other functional areas to cover absences or relief, to equalize peak work periods or otherwise to balance the workload.