Social Media Specialist

WEDAY; Los Angeles (CA); On-site; USD 33,062 - 44,083; Full time

Benefits offered by this job

PTO accrual

Employee discounts on products

Performance-based bonuses

Job summary

A dynamic consumer brand in California is looking for a Social Media Specialist to redefine its social media presence. The candidate will develop and execute organic social strategies while engaging with the community and driving campaigns. Responsibilities include managing social accounts, producing content, and analyzing performance metrics. Ideal candidates should have at least 2 years of experience in social media marketing, creativity in content execution, and a passion for consumer brands. Great benefits include competitive pay, PTO, and product discounts.

Qualifications

• 2+ years of experience in social media marketing, preferably with DTC consumer products.
• Strong creative eye with knowledge of visual storytelling.
• Proven experience in creating high-performing short-form video content.

Responsibilities

• Develop and execute organic social media strategies.
• Manage day-to-day social media accounts and community engagement.
• Collaborate with the creative team for social-first content.

Skills

Social media marketing

Content creation

Visual storytelling

Analytics

Interpersonal skills

Job description

Weday, a brand within the LAGOM family, is redefining the smoking experience through design, innovation, and culture. We create premium, modular smoking accessories that combine function, aesthetics, and self-expression, turning everyday rituals into something elevated. We’re a digital-first DTC brand, built for culture and community, growing quickly with a strong presence across eCommerce and social.

ROLE DESCRIPTION

We’re looking for a Social Media Specialist who lives and breathes social—always on top of trends and able to create scroll-stopping, social-first content. This role blends creativity and analytics: you’ll track performance, optimize strategy, and work closely with the creative team to bring campaigns to life, while building community and driving partnerships. You don’t just make content—you translate our brand identity into social, shaping a consistent voice and presence. If you’re a strong editor, trend-driven, and a team player passionate about building brands through social, this role is for you.

Portfolio is not required, but highly recommended.

KEY RESPONSIBILITIES

• Help marketing director to develop and execute organic social media strategies, leveraging trends to keep content fresh, relevant, and engaging
• Drive growth through campaigns, partnerships, and collaborations while continuously optimizing based on trends and performance

Community Engagement

• Manage day-to-day social media accounts, engaging with DMs, comments, and tagged content to build and support the community
• Track and log brand mentions across platforms, identifying superfans, creators, and niche communities for engagement and amplification

Content Execution

• Collaborate cross-functionally, especially with the creative team, to develop and execute social-first content aligned with brand voice across campaigns, events, and partnerships
• Plan and manage the posting calendar and caption copy to ensure consistent, timely, and on-brand execution across platforms
• Shoot, edit, and produce social content across platforms, tailored to each brand’s voice and goals

Partnership

• Build and manage influencer and brand collaborations end-to-end—from outreach to execution and performance tracking—while integrating collaborations seamlessly into overall social strategy

Analytics

• Track and analyze social media performance, delivering insights and reports to optimize strategy, engagement, and growth

QUALIFICATIONS

• 2+ years of experience in social media marketing, preferably within a DTC consumer product or lifestyle brand
• Strong creative eye with knowledge of visual storytelling, composition, color, and brand aesthetics
• Proven experience creating high-performing short-form video content for Instagram Reels and TikTok
• Ability to multi-task, organize, and prioritize work in a fast-paced environment
• Strong interpersonal and communication skills, with a collaborative and proactive approach
• Working experience in marketing agency preferred
• Strong understanding of cannabis culture and smoking devices is preferred

BENEFITS

• Salary Range: $24–$32/hour, depending on experience and skill set
• PTO accrual
• Employee discounts on products
• Performance-based bonuses

Bonus - Submit a 30–60 second video showcasing your creativity, energy, and why you’re the perfect fit for Weday. Think outside the box, the more creative the better!