Social Media Specialist

Do it Best; Fort Wayne (IN); On-site; USD 52,000 - 75,000; Full time

Benefits offered by this job

Medical, Dental and Vision insurance

Paid time off

Profit-sharing

Bonus opportunities

Retirement funding

Career development

Job summary

Do it Best Group in Fort Wayne, IN is seeking a Social Media Specialist to create high-quality content and drive engagement for the True Value brand and participating member brands.

The role develops social strategies to strengthen national presence, help retailers grow awareness in their communities, and support business growth across platforms such as Facebook and Instagram.

Qualifications

• Degree in Marketing, Communications, Advertising, Digital Media or related field, or equivalent experience.
• Experience in social media, marketing, content creation or related field.
• Experience supporting retail or multi-location brands preferred.
• Familiarity with Meta Business Suite and Meta Ads Manager.
• Experience with scheduling, publishing, analytics and community management tools.

Responsibilities

• Develop, curate and manage social media content calendars across platforms, focusing on Facebook and Instagram.
• Create and publish content supporting True Value and member brands’ campaigns and promotions.
• Collaborate with Brand Marketing, Creative and cross-functional teams to align with brand strategies.
• Partner with Managed Marketing Specialists to tailor social strategies for member brands and local goals.
• Adapt national campaigns into localized social content for independent retailers.
• Write engaging copy tailored to audiences of True Value and member brands.
• Collaborate with creative partners on graphics, photography and video content.
• Engage with audiences to foster positive online communities and feedback loops.
• Monitor comments and messages; escalate issues as needed.
• Analyze performance and provide actionable recommendations; prepare regular reports.
• Manage and optimize paid social campaigns and budgets aligned with strategic goals.

Skills

Social media copywriting

Project management

Brand voice management

Community engagement

Analytics interpretation

Education

Bachelor’s/Associate in Marketing/Communications

Tools

Meta Business Suite

Meta Ads Manager

Adobe Creative Suite

Canva

Job description

Thank you for considering a career at Do it Best Group. Explore the opening below and get the application process started today.

Position

Social Media Specialist

Location

Fort Wayne, IN

Job Id

3283

# of Openings

1

Social Media Specialist

Location: Fort Wayne, IN

Level: Salaried

Company/Division: Do it Best Group – Marketing

Reports To: Managed Marketing Manager

Travel: Infrequent; may attend Markets twice per year and travel as business needs require

About the Role

The Social Media Specialist is responsible for creating high-quality content and driving engagement across the True Value brand and participating member brands’ social media platforms.

This role develops and executes social strategies that strengthen the national True Value presence while helping independent retailers build awareness, connect with their local communities, and support business growth.

• Develop, curate, and manage social media content and calendars across multiple platforms, with a primary focus on Facebook and Instagram.
• Create and publish content that supports the True Value brand, national campaigns, seasonal initiatives, products, and promotions.
• Collaborate with Brand Marketing, Creative, and other cross-functional teams to ensure True Value social content aligns with broader brand strategies and marketing objectives.
• Partner with Managed Marketing Specialists to develop customized social media strategies that reinforce each participating member’s unique brand and support local business goals.
• Adapt national campaigns and content into relevant, localized social media materials for independent retailers.
• Write clear, engaging, and brand-appropriate social copy tailored to the distinct audiences and voices of True Value and participating member brands.
• Collaborate with creative partners to develop graphics, photography, video, and other platform-specific content.
• Engage with True Value and member audiences through frequent interactions and community management, helping foster positive online communities and meaningful consumer relationships.
• Monitor comments, direct messages, online conversations, customer feedback, and reviews, escalating concerns to the appropriate teams when needed.
• Analyze social media performance to evaluate campaign effectiveness and identify opportunities for improvement.
• Prepare regular performance reports and provide actionable recommendations based on engagement, reach, audience growth, traffic, and campaign results.
• Manage and optimize paid social media campaigns and budgets, ensuring they align with True Value and participating members’ strategic goals.
• Maintain consistent brand standards while appropriately differentiating content across the True Value brand and individual member brands.
• Stay current on social media trends, platform updates, emerging content formats, and best practices, incorporating relevant opportunities into social strategies.
• Help educate team members and participating members on social media tools, processes, and best practices using clear, easy-to-understand language.
• Support change-management efforts related to new platforms, processes, programs, and company initiatives.
• May perform other duties and responsibilities as assigned.

Education and Experience

• Associate’s or bachelor’s degree in Marketing, Communications, Advertising, Digital Media, or a related field; equivalent professional experience will also be considered.
• Experience in social media, marketing, advertising, content creation, or a related field.
• Experience supporting retail, consumer, member-based, or multi-location brands is preferred.
• Strong knowledge of social media marketing trends and best practices.
• Familiarity with Meta Business Suite and Meta Ads Manager.
• Experience with social media scheduling, publishing, analytics, and community-management tools.
• Basic experience with Adobe Creative Suite, Canva, or similar content-creation tools is a plus.

Skills and Abilities

• Strong social media copywriting, editing, and storytelling skills.
• Ability to manage multiple brands, social media accounts, content calendars, campaigns, and deadlines simultaneously.
• Understanding of how to maintain distinct brand voices while ensuring consistency with established brand standards.
• Self-motivated and able to manage priorities and meet deadlines independently.
• Excellent project-management skills, including planning, organization, and follow-through.
• Strong written, verbal, and interpersonal communication skills.
• Ability to interpret social media analytics and translate insights into practical recommendations.
• Ability to simplify complex information and explain it clearly when training team members or participating members.
• Strong collaboration skills and the ability to work effectively with Managed Marketing, Brand Marketing, Creative, and other cross-functional teams.
• Adaptable and comfortable supporting organizational changes, evolving priorities, and new marketing initiatives.
• Retail social media or multi-brand marketing experience is preferred.

Benefits available to you

• Full insurance benefits package including Medical, Dental and Vision
• Paid time off to foster work/life balance
• Profit-sharing
• Bonus pay opportunities
• Retirement funding opportunities
• Career development and advancement opportunities

About Do it Best Group

Headquartered in Fort Wayne, IN, Do it Best Group is the world's largest hardware, lumber and building materials buying cooperative in the home improvement industry. With nearly $6 billion in annual sales, we support thousands of independently owned locations across the United States and in more than 60 countries worldwide. Partners in the company have the flexibility to operate under Do it Best, True Value, or their own local store identities, offering a diverse range of branding options to best serve their communities.

Our Culture

Each team member is valued as an individual - with their intrinsic value at the forefront. We prioritize your career growth through one-on-one training, conferences, tuition assistance, mentoring, and more. We encourage authentic relationships by hosting social events and fostering a culture where lasting friendships are made. In fact, the three most valued aspects of being a part of the Do it Best team are the culture, the compensation, and the level of fulfillment that each team member experiences from their role.

Our Philosophy

Serving others as we would like to be served

Our Mission

Making the best even better

Our Goal

Helping our members grow and achieve their dreams