Social Media Specialist

Gondola; Bradenton (FL); On-site; USD 52,000 - 70,000; Full time

Benefits offered by this job

Comprehensive Medical, Dental and Vision

401k with an Employer Match

Gym Discount Program

Flexible Spending Account

Job summary

A leading sports education brand in Bradenton, Florida, is seeking a Social Media Specialist to enhance marketing strategies across platforms. Responsibilities include creating and managing content, analyzing campaigns, and engaging with the sports community. Candidates should hold a Bachelor’s degree and have 3-5 years of relevant experience in marketing and social media, preferably within the sports sector. This full-time position requires excellent communication skills and proficiency in various media tools.

Qualifications

• Minimum 3-5 years of marketing and social media experience, preferably in sports.
• Excellent oral and written communication skills.
• Capable of quickly learning new technologies.
• Knowledge of social media management platforms like SproutSocial, Sprinklr, Zoomph, Influencer, Opendorse, etc.

Responsibilities

• Support marketing development strategies and manage social media marketing.
• Monitor social media trends and analyze campaign effectiveness.
• Capture content for key campus events and marketing efforts.
• Present data-driven reports defining progress, problems and solutions to the Content Team Lead to recommend adjustments in resourcing and marketing strategies.
• Assist the content team lead in organizing team-wide strategy, ideation, content capture and social media efforts in support of marketing efforts.
• Manage and monitor the IMG Academy brand across social media platforms as assigned including Facebook, Twitter, Instagram, TikTok, LinkedIn and other similar community sites.

Skills

Social media strategy development

Content creation

Analytical measurement

Photography and videography

Proficient in Premiere Pro

Organizational skills

Education

Bachelor’s degree in marketing, communications, or related field

Master's degree preferred

Tools

Photoshop

Illustrator

Social media management platforms

SproutSocial

Sprinklr

Zoomph

Opendorse

Job description

# Social Media Specialist## •### @IMGAcademyPosted on 11/6/2025•Full-time## Job Description**About IMG Academy** Named one of the Best and Brightest Companies to Work For in the Nation in 2024, IMG Academy is the world's leading sports education brand, providing a holistic education model that empowers student-athletes to win their future, preparing them for college and for life. IMG Academy provides growth opportunities for all student-athletes through an innovative suite of on-campus and online experiences:* **Boarding school and camps**, via a state-of-the-art campus in Bradenton, Fla.* **Online coaching** via the IMG Academy+ brand, with a focus on personal development through the lens of sport and performance* **Online college recruiting**, via the NCSA brand, providing content, tools, coaching and access to a network of 40,000 college coaches**Position Summary:**If so, we want to talk to you!The **Social Media Specialist** will support leadership in the development of marketing strategies and tactical management of all social media marketing, including strategy, calendarization, analytical measurement and execution across Facebook, Instagram, YouTube, X (Twitter), TikTok, LinkedIn and more. The ideal candidate is a social networking aficionado with experience in creating, updating and monitoring social media channels and measuring the effectiveness of those channels through KPI and reporting tools.The Social Media Specialist will also capture photography and video for marketing purposes as needed.**Position Responsibilities:*** Support the marketing department as a thought leader spearheading ideation, discovery and discussion regarding content and social media best practices to develop strategies that will further establish the IMG Academy brand.* Monitor trends in social media tools and best practices as well as effective benchmarks for measuring the impact of social media efforts. Analyze, review, and report on effectiveness of campaigns to maximize results.* Present data-driven reports defining progress, problems and solutions to the Content Team Lead to recommend adjustments in resourcing and marketing strategies.* Assist the content team lead in organizing team-wide strategy, ideation, content capture and social media efforts in support of marketing efforts.* Manage and monitor the IMG Academy brand across social media platforms as assigned including Facebook, Twitter, Instagram, TikTok, LinkedIn and other similar community sites, including community management.* Track and leverage organic influencers of IMG Academy brand to reach new and valued audiences.* Capture photography and video as needed to support marketing efforts* Use creative writing skills to support general needs in copywriting for social media to maintain a consistent and authentic voice across all social media channels and strengthen the relationship between our target audiences and IMG Academy.* Create and/or maintain positive relationships with sport community managers and student-athletes.* Assist with planning and creating digital content based around the calendar of events and initiatives for assigned sports.* Responsible for capturing content around key campus events including, but not limited to graduation, senior nights, drafts, academic accomplishments, signing days, athletic competition, etc.* Work with the creative team to create templates and one-off graphics to celebrate campus-wide, academic, sport, student and alumni achievements across marketing channels.**Knowledge, Skills and Abilities:*** Bachelor’s degree required in marketing, communications, social media, sport management or related field* Minimum 3-5 years of marketing and social media experience, preferably in the sports industry* Knowledge of using Premiere Pro, Photoshop and Illustrator to edit, resize, and crop images for use in social media* Knowledge of social media management platforms like SproutSocial, Sprinklr, Zoomph, Influencer, Opendorse, etc.* Strong organizational and analytical skills* Ability to proactively identify opportunities and quickly implement solutions* Excellent oral and written communication, presentation, organization and planning skills* Capable and driven to quickly learn new technologies and continually upgrade current skill set* Must be flexible and able to work in a self-directed, rapidly changing environment**Preferred Skills:*** Master’s degree in marketing, sports marketing, communications or related field* Interest in sports* Bilingual**Physical Demands and Work Environment:*** The role will occasionally require extended and weekend hours during peak seasons* The role may require lifting, moving, pushing or pulling equipment or boxes in excess of 40lbs* Should be able to handle outdoor temperatures for a reasonable period of time* Must be able to move around campus which includes gym, turf, fields, etc.* Ability to work flexible hours to include nights, weekends and holidays is required**Background Requirements:*** Requires a background check upon offer* Requires a drug test upon offer**Benefits:** As a full-time member of our team, you will enjoy a comprehensive offering listed below. Connect with your talent acquisition specialist to learn more about benefits for our part-time roles.* Comprehensive Medical, Dental and Vision* Flexible Spending Account and Health Savings Account options* 401k with an Employer Match* Short Term and Long Term Disability* Group and Supplemental Life & AD&D* Gym Discount Program* Pet Insurance* Wellbeing Program* and more!**Get to know us better:**IMG Academy provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.LocationOn-siteBradenton, FloridaPayPay not disclosedSimilar roles/responsibilitiesSocial Media ManagerSocial Media SpecialistSocial Media Coordinator