Social Media & Recruitment Marketing Manager

EisnerAmper; Baton Rouge (LA); On-site; USD 100,000 - 150,000; Full time

Job summary

EisnerAmper is seeking a strategic Social Media & Recruitment Marketing Manager to unify our firm and employer brands across channels. You will lead a two-person team, shape content, and drive campaigns targeting executives, clients, and potential hires.

You will collaborate with Marketing and Talent Acquisition to elevate thought leadership, recruitment marketing, and advocacy programs while ensuring governance and compliance across channels.

Qualifications

• Bachelor's degree in marketing, communications, journalism, public relations, or related field.
• 5+ years of experience managing social media for a professional services or B2B organization.

Responsibilities

• Develop and execute an integrated social media strategy across corporate and careers channels.
• Lead employer branding efforts across careers channels and recruit marketing campaigns.
• Strengthen employee, recruiter, and leadership advocacy programs.
• Track and report performance metrics for brand and talent channels.
• Coordinate cross-functional initiatives and mentor team members.

Skills

Social media strategy

Content development

Brand growth

Recruitment marketing

Advocacy programs

Analytics & reporting

Team leadership

Brand governance

Education

Bachelor's degree in marketing/communications/public relations

Tools

Sprout Social

Oktopost

Ordinal

Recruitment CRM

Job description

Job Description

At EisnerAmper, we look for individuals who welcome new ideas, encourage innovation, and are eager to make an impact. Whether you're starting out in your career or taking your next step as a seasoned professional, the EisnerAmper experience is one-of-a-kind. You can design a career you'll love from top to bottom - we give you the tools you need to succeed and the autonomy to reach your goals.

We are seeking a strategic, creative, and data-driven Social Media & Recruitment Marketing Manager to lead how EisnerAmper shows up online for two audiences: the C-suite decision-makers who hire our firm, and the professionals who want to build careers here. This role brings both channel portfolios under one integrated strategy, so our firm brand and employer brand tell a consistent story.

On the firm side, this individual, with the help of a robust marketing team, translates complex accounting, tax, advisory, and industry topics into approachable content for CEOs, CFOs, COOs, and CTOs, and the professionals who influence their decisions. On the talent side, they shape how jobseekers, from early career candidates through experienced professionals, discover and experience EisnerAmper across our careers channels.

The ideal candidate is both a strategist and a hands-on practitioner. Leading two team members, they set direction, protect the brand, run one advocacy program for leaders and recruiters, and report clearly to both Marketing and Talent Acquisition leadership. They are comfortable balancing two sets of priorities and bringing tradeoffs forward early.

What it Means to Work for EisnerAmper:

• You will get to be part of one of the largest and fastest growing accounting and advisory firms in the industry
• You will have the flexibility to manage your days in support of our commitment to work/life balance
• You will join a culture that has received multiple top "Places to Work" awards
  • We believe that great work is accomplished when cultures, ideas and experiences come together to create new solutions
  • We understand that embracing our differences is what unites us as a team and strengthens our foundation
  • Showing up authentically is how we, both as professionals and a Firm, find inspiration to do our best work

What Work You Will Be Responsible For:

Social Media Strategy & Content Development

• Develop and execute an integrated social media strategy across corporate and careers channels.
• Manage content planning and editorial calendars to ensure a cohesive brand presence.
• Identify emerging trends, platforms, and content formats to increase engagement and reach.
• Create compelling social-first content that strengthens brand visibility & personality as well as audience connection.

Brand Growth & Recruitment Marketing

• Support thought leadership, business development, and firm-wide marketing campaigns through organic and paid social initiatives.
• Lead employer branding efforts across careers channels, showcasing culture, employee experiences, and career opportunities.
• Partner with Talent Acquisition to develop recruitment marketing campaigns that attract high-quality talent.

Advocacy & Community Engagement

• Strengthen and manage employee, recruiter, and leadership advocacy programs.
• Provide training, guidance, and content resources to help internal stakeholders strengthen their social presence.
• Monitor social communities and engage audiences in a professional, authentic manner.

Analytics & Optimization

• Track and report established performance metrics as well as shedding light on opportunities across brand and talent channels.
• Analyze campaign results and audience insights to continuously improve content, targeting, and engagement strategies.
• Deliver regular reporting on social media, employer brand, and advocacy program performance.

Team Leadership & Brand Stewardship

• Lead and mentor social media team members while coordinating cross-functional initiatives.
• Ensure content and platform governance align with brand, legal, regulatory, and privacy requirements.
• Serve as a strategic advisor to Marketing and Talent Acquisition stakeholders on social media best practices.

Basic Qualifications:

• Bachelor's degree in marketing, communications, journalism, public relations, or related
• 5+ years of experience managing social media for a professional services or other B2B organization

Preferred/Desired Qualifications:

• Experience in utilizing social media to build/strengthen employer branding, recruitment marketing, or marketing to both candidate and client audiences.
• Proven ability to develop social media strategies and campaigns targeting business and executive audiences.
• Strong writing, editing, and storytelling skills with the ability to translate complex topics into engaging content.
• Experience managing executive social media, employee advocacy, or thought leadership programs.
• Working knowledge of organic and paid social media across LinkedIn, Instagram, Facebook, Twitter and TikTok.
• Experience with social media management and advocacy platforms; Sprout Social, Oktopost, Ordinal, or similar tools preferred. Familiarity with recruitment CRM platforms is a plus.
• Strong analytical skills with experience measuring campaign performance and connecting social activity to business outcomes.

About EisnerAmper:

EisnerAmper is one of the largest accounting, tax, and business advisory firms, with approximately 475+ partners and 5000+ employees across the world. We combine responsiveness with a long-range perspective; to help clients meet the pressing issues they face today and position them for success tomorrow.

Our clients represent enterprises of every form, ranging from sophisticated financial institutions to startups, global public firms to middle-market companies, governmental entities as well as high-net-worth individuals, family offices, nonprofit organizations and entrepreneurial ventures across a variety of industries. We are also engaged by the attorneys, financial professionals, bankers, investors, and key stakeholders who serve these clients

Preferred Location:

Iselin