Social Media Producer

More Perfect Union; United States; Remote; USD 72,000 - 88,000; Full time

Job summary

More Perfect Union is seeking a Social Media Producer to grow More Perfect University’s social channels and drive engagement around economic justice, corporate power, and labor issues for a college audience. You will identify, create, and package content for Instagram, TikTok, X, Bluesky, and beyond, while supporting video distribution and ensuring daily informative content.

The role requires strong writing, editing, and storytelling skills, plus the ability to work independently in a remote

Qualifications

• 3–5 years of social media strategy and storytelling experience, preferably in a newsroom.
• Deep knowledge of major platforms (Instagram, TikTok, X, Bluesky) incl. growth metrics.
• Experience expanding followers and engagement on social media pages.
• Basic graphic design and video editing skills.

Responsibilities

• Develop and execute social media strategies to engage More Perfect University audiences.
• Monitor diverse sources for newsworthy content to elevate.
• Create engaging, news-centric content for Instagram, Bluesky, TikTok and X daily.
• Support distribution of short-form videos and draft platform posts.
• Make editorial decisions on news prioritization and framing.
• Maintain an engaging voice and adhere to editorial standards.
• Monitor analytics and translate insights into actions.
• Manage multiple projects and meet deadlines.
• Perform other duties as assigned.

Skills

Social media strategy

Storytelling

Editing/writing

Newsroom experience

Audience engagement

Remote work

Education

Bachelor's degree in communications or related field

Tools

Canva

Adobe Suite

Descript

CapCut

Job description

About MPU

More Perfect Union is an advocacy, journalism, and education organization with a mission to build power for the working class. Since launching in February 2021, More Perfect Union’s Emmy award-winning coverage has garnered 8 million followers and subscribers. We are the fastest growing news/politics YouTube channel.

About MPU

More Perfect Union is an advocacy, journalism, and education organization with a mission to build power for the working class. Since launching in February 2021, More Perfect Union’s Emmy award-winning coverage has garnered 8 million followers and subscribers. We are the fastest growing news/politics YouTube channel.

About The Position

The Social Media Producer will play a crucial role in expanding the social media program for More Perfect University, More Perfect Union’s new campus program, and driving conversation about economic justice, corporate power, free speech, tenant and labor organizing, and more for a college-aged audience. They will be responsible for identifying, creating, and packaging content for Instagram, TikTok, X, Bluesky and more, and ensure that More Perfect University’s pages are full of newsy, informative, and revelatory content on a daily basis. Additionally, they will support the distribution of More Perfect University’s video content. The Social Media Producer must be highly creative and enthusiastic about reporting news that impacts young people. They should be an excellent writer and editor and an innovative content creator, with demonstrated knowledge of audience engagement strategy.

Core Responsibilities

• In collaboration with the Campus Program Manager and Campus Creator Lead, develop and execute social media strategies that engage and expand More Perfect University’s audiences;
• Closely monitor a broad range of sources — media outlets, podcasts, YouTubers, newswires, trade publications, cable shows, legislative hearings, and so on — for important, interesting, or underreported information that More Perfect University should elevate;
• Scour social media for newsworthy, user-generated content relevant to our mission and college students, such as first-person storytelling and footage from protests or labor actions;
• Create highly engaging, news-centric social media content for Instagram, Bluesky, TikTok and X on a daily basis, including packaging graphics, rapid response clips, and more;
• Support the distribution of More Perfect University’s short-form videos, including scheduling posts across platforms and drafting posts for Instagram, Twitter and Bluesky;
• Make strong editorial decisions about what news to prioritize every day and how to frame stories in an accurate and compelling way;
• Maintain an informative and engaging voice for More Perfect University across social media, uphold strict editorial standards, and ensure content is extremely relevant to our audience and the news cycle;
• Monitor analytics, audience sentiment, and social media trends, and translate learnings into actionable insights;
• Manage multiple projects simultaneously and meet deadlines;
• Perform other duties as assigned

Experience/Qualifications

• At least 3-5 years of experience working in social media strategy and storytelling, preferably in a newsroom;
• Strong understanding of best practices, algorithms, and metrics of major social media platforms, including Instagram, TikTok, Instagram, YouTube, Twitter/X, and Bluesky. Experience with additional platforms such as Substack, Reddit, and others is a plus;
• Demonstrated experience in significantly expanding followers and engagement on social media pages;
• Basic graphic design experience;
• Working knowledge of best practices and software for graphic design and video editing, including Canva, Adobe Suite, Descript, CapCut, and in-app software on TikTok and Instagram;
• Strong pulse on Gen-Z culture, motivations, interests, frustrations;
• Familiarity with social media management and analytics tools such as Sprout Social and RivalIQ;
• Excellent written and impersonal communication skills;
• Exceptional organizational skills and ability to manage many priorities at once;
• Ability to work independently in a remote, work-from-home environment;

The Pay Range For This Role Is

80,000 - 80,000 USD per year(Remote (United States))