Social Media Producer

Time+Tide Watches; New York (NY); Hybrid; USD 60,000 - 70,000; Full time

Job summary

Time+Tide Watches seeks a hands-on Social Media Producer in NYC to execute content strategy across YouTube, Instagram, and TikTok. You will shoot, edit, and schedule content, collaborating with regional teams to reach UK/US/AU audiences.

The ideal candidate has 2–3+ years in social media production, strong video editing, and a passion for watches. This is a hybrid role based in New York, with a focus on retail storytelling and brand voice.

Qualifications

• 2–3+ years of hands-on social media production experience.
• Proven TikTok engagement and native content success.
• Strong video editing skills with Premiere, CapCut or After Effects.
• Expert Canva skills for graphics, cards and templates.
• Excellent copywriting ability with sharp platform captions.
• Genuine interest in watches and luxury retail.
• AI-driven execution to boost speed, ideation and creativity.
• Retail or e-commerce experience with content-driven conversion.
• Self-directed work style and ability to manage projects across time zones.
• Experience with influencers or content creators.

Responsibilities

• Produce 15-20 short-form video assets per week for Instagram Reels, TikTok, and YouTube Shorts.
• Shoot original social content including product details, on-camera pieces, wrist shots, BTS.
• Design social graphics, product cards, and branded templates in Canva.
• Direct and appear on camera when required for presenting or voiceovers.
• Edit short-form video content with platform-specific optimization and hooks.
• Schedule and publish posts across Instagram, TikTok, and YouTube.
• Write engaging captions and manage community engagement.
• Collaborate with regional creators across UK/US/AU; track performance and optimize.
• Support social content initiatives and ensure brand consistency.
• Create content for brand partnerships and paid social campaigns.

Skills

Video editing

Adobe Premiere

CapCut

Canva

Copywriting

TikTok

YouTube

Motion graphics

Social media management

Tools

Adobe After Effects

Canva

CapCut

Adobe Premiere Pro

Job description

Company Description

Time+Tide Watches is a leading global watch media platform and retailer, founded in 2014 and known for its in-depth editorial content, video, and curated retail services. The company combines storytelling, expert knowledge, and high-quality production to engage watch enthusiasts around the world. Team members collaborate on articles, video features, and social media content that highlight both established and emerging watch brands. Working at Time+Tide Watches offers exposure to the global watch industry, digital media, and e-commerce in a creative, fast-paced environment.

The Role

Time+Tide is recruiting a Social Media Producer to execute our content strategy across YouTube, Instagram, and TikTok. This hands‑on role sits at the intersection of media and retail, supporting both editorial storytelling and retail communications across our UK, US, and AU markets.

You’ll be responsible for the day-to-day creation, editing, and scheduling of social content that brings the world of watches to life – from product launches and brand partnerships to organic editorial content. This role requires someone who can move seamlessly between shooting a watch unboxing, designing Instagram carousel cards, writing sharp captions, and editing Reels – all the while maintaining the editorial standards and brand voice that make Time+Tide “the home of watch culture”.

What you’ll be doing

Content Production & Execution

• Produce 15-20 short-form video assets per week for Instagram Reels, TikTok, and YouTube Shorts
• A seasoned cutdown editor – extracting maximum value from source videos through reformatting and repurposing for each platform
• Shoot original social content including product details, pieces to camera, wrist shots, and behind-the-scenes footage
• Design social graphics, product cards, and branded templates in Canva
• Comfortable directing and appearing on camera when required (e.g. presenting, voiceovers, behind-the-scenes content)
• Edit short-form video content with platform-specific optimisation (hooks, CTAs, product integration)
• Capture retail-focused content at showrooms, events, and brand activations

Platform Management & Publishing

• Schedule and publish posts across Instagram, TikTok, and YouTube
• Write engaging, on-brand captions that speak to watch enthusiasts at all levels
• Manage community engagement (responding to comments, DMs, basic community moderation)
• Have a keen interest in social trends, audio, and formats to maximise reach and engagement
• Collaborate with regional content creators and freelancers across UK/US/AU
• Track content performance and optimise based on platform analytics
• Ideate and execute content with a data driven approach
• Maintain brand consistency across all social touchpoints
• Support Social Media Director’s strategic content initiatives through hands‑on execution
• Working with the Head of Video to maintain a consistent style and tone across all creative video assets
• Working with the Digital Editor to ensure retail commercial sales objectives are supported with superb social content
• Create content for brand partnership activations and sponsored campaigns
• Support the Paid Social schedule by creating ad‑ready creative assets from briefs

Ideal Background

• 2-3+ years of hands‑on social media production experience (shooting, editing, publishing)
• TikTok expertise: Demonstrated success creating native TikTok content with proven engagement
• Strong video editing skills using Adobe Premiere, CapCut, or similar tools
• Expert-level Canva skills for creating graphics, cards, and branded templates
• Excellent copywriting ability – sharp, witty, platform‑appropriate captions
• Genuine interest in watches and luxury retail (you don’t need to be an expert, but you need to care)
• AI-Driven Execution: You’re hands‑on with AI tools, using them to elevate speed, ideation, creativity, and effectiveness
• Retail or e-commerce experience, understanding how content drives conversion
• Self‑directed work style with ability to manage projects across time zones
• Proof of a data driven approach with proof of follower and reach growth at a previous employer / with a previous stakeholder
• Knowledge of watch brands and watch culture
• Experience with Adobe After Effects or motion graphics
• Understanding of YouTube content strategy beyond Shorts
• Experience working within editorial teams with established brand guidelines
• Experience working with influencers or content creators
• Background in fashion, luxury goods, or premium lifestyle brands
• Location: New York City, USA
• Industry: Media and Retail (Luxury Watches)
• Contract Type: Permanent Full Time v
• Location: Hybrid, must be willing to work from our Soho, NYC Location a minimum of 3 days a week
• Salary $60K -$70K depending on experience
• Reports to: Head of Content Operations

How we do what we do is just as important as what we do.

At Time+Tide, our culture isn’t a slogan – it’s how we show up every day. It shapes the way we work together, solve problems and deliver on our vision, which is something we all strive to achieve.

When you join Time+Tide, you sign on to live our team values and to contribute to a culture built on trust, clarity, and collective momentum.

We play as one team – We back each other, collaborate openly, and move in sync – because we win or lose together.

We strive for the best

– Good enough isn’t our benchmark. We pursue excellence and raise the bar

in the industry.

We clearly communicate

– We share information and keep things transparent and respectful –

no confusion, no crossed wires.

We stick to the plan

– We trust the process, follow through, and stay accountable to timelines

and commitments.

We step up

– When something needs doing, we lean in – taking ownership, solving problems,

and leading by example.