Social Media Marketing Vice President

Citi; Pennsylvania; Hybrid; USD 129,000 - 195,000; Full time

Job summary

A leading global financial services firm in Pennsylvania is seeking an experienced social media strategist to lead innovative content and campaigns that amplify the brand and engage audiences. This hybrid role requires expertise in social media management and collaboration across multiple teams to drive impact in the consumer cards business. With 5-8 years of relevant experience, the ideal candidate will possess strong analytical skills and a creative vision to manage successful social media initiatives. Comprehensive benefits and competitive salary are offered.

Benefits

Medical, dental & vision coverage

401(k)

Wellness programs

Paid time off packages

Qualifications

• 5–8 years of experience in social media programs, preferably within financial services.
• Deep knowledge of social media trends and best practices.
• Proven ability to manage multiple projects.

Responsibilities

• Lead social media strategies and campaigns across platforms.
• Oversee content creation to align with brand goals.
• Manage paid social campaigns with media teams.
• Deliver insights and reports to senior leadership.

Skills

Social media program management

Creative vision

Analytical mindset

Collaboration

Strong communication skills

Tools

Social media management platforms

Job description

Overview

Citi is looking for a dynamic social media strategist to lead content, and campaigns that amplify our brand, engage audiences, and drive business impact for our consumer cards business and across other key company priorities. As a key member of the Advertising, Experiential, and Social Media team within the US Consumer Cards business, this is an exciting opportunity to join a team helping to shape how one of the world’s most respected financial services brands shows up and drives impact across social media channels.

Responsibilities

• Lead end-to-end social media strategies and campaigns from brief to launch across platforms, supporting Citi products, services, and partnership across paid, owned, and earned channels.
• Develop clear briefs for agency parents and oversee content creation, ensuring alignment with brand and business goals.
• Partner with media teams to plan, execute, and optimize paid social campaigns.
• Manage legal reviews and compliance for all social content.
• Deliver reporting and insights to senior leadership and partners, highlighting impact and opportunities.
• Foster cross-functional collaboration to integrate social into prioritized marketing initiatives.
• Drive innovation by adopting emerging platforms and creative strategies.
• Identify and implement process efficiencies and cost-saving opportunities.
• Serve as a social media subject matter expert for sponsorships, influencers, and partnerships.
• Lead on thought‑leadership and knowledge‑sharing by socializing best practices across the organization.

Skills & Qualifications

• 5–8 years of experience managing social media programs (brand or agency); financial services experience a plus.
• Deep knowledge of social media trends, best practices, and platform capabilities.
• Strong creative vision with attention to detail.
• Analytical mindset with expertise in social KPIs and influencer metrics.
• Proven ability to manage multiple projects and collaborate cross‑functionally.
• Excellent communication and presentation skills.
• Experience working with social media management platforms.
• Experience leading and supporting paid social media campaigns.

Logistics

• Hybrid location role, on‑site at Citi’s NYC Tribeca office 3 days per week.
• Occasional travel possible.

Job Family Group: Marketing

Job Family: Digital & Social Media Marketing

Time Type: Full time

Primary Location: New York, New York, United States

Salary Range: $129,840.00 - $194,760.00

In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

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