Social Media Marketing Manager - Healthcare - Remote

DrHouse, Inc.; Birmingham (AL); Remote; USD 70,000 - 110,000; Full time

Job summary

DrHouse, Inc. is seeking a hands-on Social Media Marketing Manager to own campaigns across Instagram, Facebook, TikTok, LinkedIn, and YouTube, driving awareness, website traffic, and patient acquisition.

You'll learn our audiences, develop a rolling 30-day content calendar, create hooks and captions in Canva, and engage communities. You will use performance data to optimize reach, engagement, and conversions in a healthcare context.

Qualifications

• Proven experience growing social accounts with results beyond follower counts.
• Excellent written English and strong social copywriting skills.
• Strong Canva skills, good visual judgement, and short-form video experience.
• Highly organized and comfortable reading performance data.
• Creative, proactive, and able to work independently and with marketing/creative partners.
• Healthcare or regulated-industry experience is required.

Responsibilities

• Manage Instagram, Facebook, TikTok, LinkedIn, and YouTube.
• Develop social campaigns and a rolling 30-day content calendar.
• Create hooks, captions, and post copy; produce content in Canva.
• Help build UGC and creator strategy for TikTok and Instagram.
• Engage with relevant accounts, creators, communities, and B2B audiences.
• Test ideas to increase reach, website traffic, and conversions; report weekly.

Skills

Campaign strategy

Copywriting

Performance data analysis

Content creation

AI-assisted tooling

Independent work

Tools

Canva

Job description

Social Media Marketing Manager

DrHouse is a growing U.S. telehealth company seeking a hands-on, highly organized Social Media Marketing Manager to build and own social campaigns that drive awareness, website traffic, new patients, and use of our services.

You’ll learn our business and audiences, bring campaign ideas, create content, manage engagement, and use performance data to improve results.

Your performance will be measured on three outcomes: growth, meaningful engagement, and conversion.

What You’ll Own

• Channels: Manage Instagram, Facebook, TikTok, LinkedIn, and YouTube. Create B2B content for LinkedIn and consumer content for the other channels.
• Campaigns & calendar: Develop social campaigns tied to business priorities, seasonal moments, audience needs, and trends. Build and maintain a rolling 30-day content and campaign calendar.
• Content creation: Generate ideas and write hooks, captions, and post copy. Create everyday posts in Canva using templates, existing assets, carousels, user-generated content (UGC), and simple short-form video.
• UGC & creators: Help build our UGC and creator strategy, especially for TikTok and Instagram.
• Community engagement: Engage actively with relevant accounts, creators, communities, partners, and B2B audiences.
• Testing & reporting: Test ideas to increase reach, website traffic, and conversion. Track performance weekly, recommend what to scale, change, or stop, and flag top content for paid promotion.

Creative Support

You’ll help set our social look and feel, including templates and content formats, and should be able to produce most everyday posts yourself in Canva. For advanced design, animation, or video editing, we may bring in additional creative support. You own the idea, direction, and day-to-day execution.

Healthcare Context

You should understand, or be willing to quickly learn, healthcare marketing rules, including patient privacy (HIPAA), appropriate health claims, and when to escape content or comments. Some content will need compliance review before publishing.

What We’re Looking For

• Proven experience growing social accounts with results beyond follower counts, and running campaigns from idea to results.
• Excellent written English and strong social copywriting skills.
• Strong Canva skills, good visual judgement, and short-form video experience.
• Highly organized and comfortable reading performance data.
• Creative, proactive, and able to work independently and with marketing and creative partners.
• Comfortable using AI tools to work faster, with the judgment to avoid generic, AI-generated content.
• Healthcare or regulated-industry experience is required.

Schedule

Regular overlap with U.S. Central Time (CT) business hours.