Social Media / Marketing Manager

The Goodkind Group, LLC

Stamford (CT)

Hybrid

USD 68,000 - 95,000

Full time

14 days+

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Benefits offered by this job

Excellent growth and advancement opportunities

Dynamic environment

Generous PTO

Job summary

A leading medical communications firm is seeking a Managing Director to spearhead social media strategies and drive engagement for its orthopedic network. The ideal candidate will have over five years of experience in social media management and healthcare marketing. This hybrid role offers competitive compensation along with growth and advancement opportunities in a dynamic environment.

Qualifications

5 years of social media experience, healthcare marketing experience preferred.
Proven experience in social media management, with a focus on strategic development.
In-depth knowledge of social media platforms, trends, and best practices.

Responsibilities

Lead day-to-day social media management across multiple platforms.
Develop monthly social content calendars and collaborate with stakeholders.
Monitor and respond to all comments and messages for each social account.

Skills

Social media management

Healthcare marketing

Content creation

Project management

Communication skills

Education

Bachelor’s degree in marketing or communications

Tools

Hootsuite

Canva

Microsoft Office

Job description

Overview

The Goodkind Group, LLC provided pay range. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$68,000.00/yr - $95,000.00/yr

Direct message the job poster from The Goodkind Group, LLC

Position

Managing Director at The Goodkind Group, LLC

Hybrid role- 3 days in - 2 days remote

Able to travel up to 20% to other offices

Growing and well established medical co.

What you’ll do

The Social Media Manager is a key leader and contributor in the Spire Marketing and Communications team. As the driving force behind our social media presence, you will spearhead the strategy and day-to-day management of all social media channels for our network of esteemed orthopedic practices. Your high-impact social media campaigns will drive growth and maximize media value.

We are seeking an exceptional candidate who combines strategic acumen with hands-on expertise in content development and community building across social media platforms. Collaborating closely with practice teams, leadership, clinicians, and community partners, you will craft and execute social media strategies tailored to support each practice’s priorities and business objectives, and reflect their aesthetic, vision, and voice. Your superior verbal and written communication skills, along with your project management prowess, will ensure the successful implementation of these strategies.

Responsibilities

Lead day-to-day social media management on Facebook, Instagram, Twitter, LinkedIn and YouTube for each Spire network orthopedic practice brand
Develop and execute monthly social content calendars for all orthopedic practice brands; Collaborate closely with stakeholders to develop content that supports each practice’s priorities and business objectives, and reflects their aesthetic, vision, and voice
Content development includes crafting patient stories/testimonials, informative condition and procedure specific articles, physician and team member spotlights, orthopedic specialty and service social copy, event posts, and more; Manage content creation, video / photoshoots and sourcing to ensure all content exemplifies brand standards
Build/enhance brand stature by partnering with and engaging each practice’s local and online communities, community partners, local teams, and schools to share content; Monitor and respond to all comments and messages for each social account in a timely manner to support the service recovery process
Schedule the distribution of content across multiple accounts and channels utilizing scheduling tools like Hootsuite as well as the individual social media platforms
Report on key metrics on a regular basis to ensure audience growth, strong engagement rates; Optimize and adjust post content, timing, frequency, and more based on performance insights
Stay up to date on platform best practices and industry trends across social media channels; Incorporate innovative strategies to maintain a competitive edge
Curate and add engaging content to the website to support social media initiatives and enhance user engagement across platforms; Assist in website updates, ensuring content accuracy, relevance, and optimal user experience

Qualifications

Who you are:

Qualifications:

Bachelor’s degree in marketing, communications or a related field preferred
5 years of social media experience, healthcare marketing experience preferred
Proven experience in social media management, with a focus on strategic development and execution
Superior verbal, written, copy editing and proofreading skills; Ability to create compelling content and tailor messaging for various platforms and target audiences
Detail-oriented, highly organized with ability to handle multiple projects, meet deadlines, and deliver high quality results efficiently
Strong communication skills and can work in a collaborative environment
In-depth knowledge of social media platforms, trends, algorithms, and best practices
Experience with social media copywriting and asset coordination for multiple accounts
Experience with online community management and engagement using brand voice
Experience with native social media scheduling and reporting tools, experience with Hootsuite preferred
Experience with graphic design tools, experience with Canva preferred
Quick learner with proficiency in Microsoft Office (Word, PowerPoint, Excel)
Ability to travel up to 20%
Can work out of Stamford, CT or Warwick, RI