Social Media Marketing Manager

Turning Point for God; Lakeside (CA); On-site; USD 83,000 - 93,000; Full time

Benefits offered by this job

Health insurance

HSA

403(b) retirement plan

Paid holidays

Vacation & sick time

Life insurance

Job summary

Turning Point for God in Lakeside, CA seeks a Social Media Marketing Manager to lead day-to-day execution and optimization of our social presence. You will manage the team, plan campaigns, and collaborate with departments to amplify ministry initiatives.

You will use analytics to grow audience, improve engagement, and advance ministry impact while ensuring content reflects our brand, theology, and editorial standards. This is a full-time on-site role at our Lakeside headquarters.

Qualifications

• Bachelor’s degree or equivalent experience in Marketing, Communications, Journalism
• Five or more years of social media or digital marketing experience
• Demonstrated experience managing Facebook, Instagram, YouTube, X, LinkedIn, TikTok, and emergency social platforms as appropriate
• Experience using social media management and scheduling platforms (e.g., Vista Social, Hootsuite, Looker Studio)
• Working knowledge of digital marketing principles, content optimization, and audience development
• Experience using analytics to improve growth and content performance
• Experience supervising staff or leading a social media team, providing creative direction and constructive feedback
• Proven ability to lead multiple concurrent projects while meeting deadlines in a fast-paced environment
• Strong writing and editing skills with an ear for established voice
• Strong attention to detail, organization, and ability to manage multiple priorities
• Christian ministry, nonprofit, fundraising, or donor communications experience preferred

Responsibilities

• Develop and execute Turning Point’s social media marketing strategy across platforms
• Manage social media team, workflows, and publishing processes
• Oversee community engagement and timely ministry-aligned responses
• Monitor trends and platform updates to improve reach and engagement
• Oversee content calendars and campaign activation across channels
• Analyze KPIs and report insights to improve performance
• Ensure brand standards and theological accuracy across content
• Leverage approved AI tools for research, content development, and reporting
• Collaborate with Marketing, Creative, Broadcast, Web, Email, and Donor teams
• Recruit, coach, and evaluate social media team members
• Manage relationships with external vendors and platform partners

Skills

Social media management

Content optimization

Analytics

Team leadership

Writing & editing

Education

Bachelor's degree in Marketing/Communications/Journalism

Tools

Vista Social

Hootsuite

Looker Studio

Job description

Turning Point for God is the broadcast ministry of Dr. David Jeremiah and exists to deliver the unchanging Word of God to an ever-changing world. Using Dr. Jeremiah’s teaching, we capture, curate, and communicate Bible Strong content through the power of media to share the Gospel with theological and creative excellence. Dr. Jeremiah is committed to teaching the entirety of God’s Word to the world, and his teaching is delivered in multiple languages to approximately 3 billion people across the globe through Turning Point’s various media channels.

To accomplish this mission, more than two hundred staff across various disciplines are committed to sharing the Gospel and Bible Strong teaching through Turning Point. At Turning Point, you will be empowered and equipped to use your unique skills and abilities to glorify God and make an eternal impact while being part of a professional Christian community and relational work environment.

Position Summary:

The Social Media Marketing Manager leads the day-to-day execution and optimization of Turning Point’s presence across social platforms. Reporting to the Executive Director of Marketing and Communications, this role manages the social media team and oversees content planning and campaign execution, collaborates across departments to amplify ministry initiatives, and uses analytics and emerging technologies to increase audience growth, engagement, and ministry impact.

Essential Functions:

• Develop a strong command of Turning Point’s voice and use it to write, edit, adapt, and guide existing content for social media while maintaining accuracy and brand consistency. Lead the execution of Turning Point’s social media marketing strategy across platforms to grow audience, deepen engagement, and advance ministry objectives.
• Manage the social media team, workflows, priorities, and publishing processes to ensure timely, accurate, and high-quality execution.
• Oversee community engagement across social media platforms by monitoring comments, messages, and conversations while ensuring timely, professional, and ministry-aligned responses.
• Monitor emerging social media trends, platform updates, and best practices, recommending new approaches that strengthen ministry reach and effectiveness.
• Oversee content calendars and campaign activation across multiple communication points, organizing individual messages into a cohesive and recognizable ministry narrative.
• Measure, analyze, and report on key performance indicators using platform analytics and reporting tools to identify trends, evaluate performance, and translate data into actionable recommendations that improve engagement, audience growth, and campaign effectiveness.
• Ensure all social media content reflects Turning Point’s brand standards, theological accuracy, editorial quality, and ministry voice.
• Regularly use approved AI tools to enhance research, content development, production, reporting, workflow efficiency, and innovation while maintaining editorial oversight and content integrity.
• Collaborate across Marketing, Creative, Broadcast, Web, Email, Donor Development, and other teams to align social media with broader campaigns and make effective use of available content and resources.
• Recruit, develop, coach, and evaluate members of the social media team, fostering a collaborative, creative, and high-performing work environment.
• Manage relationships with external vendors, contractors, and platform partners as needed.

Core Competencies:

• Spiritual Leadership: Demonstrates a Christ-centered approach to work and relationships.
• Teamwork: Builds positive and supportive relationships within the ministry, including employees, partners, and the community.
• Integrity: Maintains a high standard of ethical and moral conduct.

Qualifications and Experience:

• Bachelor’s degree in Marketing, Communications, Journalism, or equivalent experience
• Five or more years of social media or digital marketing experience
• Demonstrated experience managing Facebook, Instagram, YouTube, X, LinkedIn, TikTok, and emergency social platforms as appropriate.
• Experience using social media management and scheduling platforms (e.g., Vista Social, Hootsuite, Looker Studio, etc.)
• Working knowledge of digital marketing principles, content optimization, and audience development.
• Experience using analytics to improve growth and content performance
• Experience supervising staff or leading a social media team, providing creative direction and constructive feedback.
• Proven ability to lead multiple concurrent projects while meeting deadlines in a fast-paced environment
• Strong writing and editing skills with an ear for established voice
• Strong attention to detail, organization, and ability to manage multiple priorities
• Christian ministry, nonprofit, fundraising, or donor communications experience preferred

Working for Turning Point – What to Expect:

Turning Point for God is committed to creating a dynamic culture that reflects our traditional Christian values and supports our employees’ God-given and unique abilities and skills. Our organization hires employees who share our Christian values and hold to beliefs that are not in conflict with Turning Point’s Employee Statement of Faith.

Other:

• Position is Exempt, full-time at Turning Point International Headquarters in Lakeside, CA.
• The expected salary for this position is $82,500 to $92,500 annually. The actual compensation offered will depend on a variety of factors, including qualifications, experience, skills, and location. In addition to base salary, we offer a comprehensive benefits package.
• Must be a like-minded believer and share our passion to deliver the unchanging Word of God to an ever-changing world.
• Generous medical, dental, and vision insurance, with voluntary supplemental plans
• Health Savings Account (HSA) option
• Company-sponsored long-term disability insurance and short-term (outside of CA)
• Company-sponsored life Insurance
• 403(b) retirement savings plan with employer contribution
• Eleven paid holidays
• Accrued vacation and sick time
• Yearly paid time off

This description reflects management’s definition of essential functions for this position, although this list is not all-inclusive to what tasks may be assigned. Turning Point for God reserves the right to modify our job descriptions at any time.

As part of our hiring process, candidates must demonstrate alignment with and support for our Statement of Faith. Agreement with this statement is a requirement for employment with Turning Point for God.