Social Media Marketing & Community Manager

TechSoup; New Jersey; Remote; USD 60,000 - 72,000; Full time

Benefits offered by this job

Medical benefits

Retirement plan

Flexible schedule

Job summary

TechSoup seeks a creative, analytical Social Media Marketing & Community Manager to own our global social presence, manage paid campaigns (LinkedIn/Meta), and nurture our online community. You’ll use Wrike for workflows and HubSpot for lifecycle marketing, coordinating with cross-functional teams in a fully remote setup.

The role emphasizes strategy, content, analytics, and community advocacy, with 3–5 years of experience in similar settings and a strong eye for visual assets and copy.

Qualifications

• 3–5 years of dedicated experience managing organic social media, paid social advertising, and online communities in B2B SaaS, tech marketplaces, or nonprofit sectors preferred.
• Hands-on experience using Wrike to manage editorial calendars, campaigns, and cross-team deliverables.
• Proficiency with HubSpot for marketing campaigns, lead capture tracking, and CRM integration.
• Hands-on proficiency with LinkedIn Campaign Manager and Meta Ads Manager for multi-national campaigns.
• Copywriting and visual design skills using Canva, Adobe Creative Cloud, or Figma.
• Strong analytics with Google Analytics 4 and UTM tagging for attribution.
• Ability to work with a fully remote team across different time zones.
• Experience with editorial calendars in Sprinklr and coordinating multimedia creative for campaigns.

Responsibilities

• Lead end-to-end organic social strategy across global channels (LinkedIn, Facebook, and others).
• Scale international paid social campaigns to drive lead generation, catalog traffic, and registrations.
• Manage brand engagement across external platforms and nurture nonprofit advocates.
• Oversee online community management, monitor discussions, and foster peer-to-peer content.
• Coordinate workflows in Wrike and align campaigns in HubSpot for reporting and attribution.
• Measure, analyze, and report performance across channels and share insights.

Skills

Strategic social media

Copywriting

Analytics

Community engagement

Campaign planning

Cross-functional collaboration

Tools

Wrike

HubSpot

Sprinklr

LinkedIn Campaign Manager

Meta Ads Manager

Google Analytics 4

UTM tagging

Canva

Adobe Creative Cloud

Figma

Job description

Social Media Marketing & Community Manager

( We’re a high-impact, global nonprofit social enterprise that believes in using technology for the greater good. Since 1987, we’ve been building partnerships and alliances with individuals, corporations, nonprofits, and governments across the globe – all committed to helping nonprofits fully access the profound power of technology and a connected world — and use it to improve lives.

We’re creating new, community-driven platforms and mobile apps and are enhancing our offerings so that nonprofits around the world have the resources they need to build a brighter future for millions of individuals.

We’re innovators, leaders, influencers, social entrepreneurs, and technologists drawn together by a shared vision: to make the world a better place through technology.

We are seeking a creative, analytical, and community-driven Social Media Marketing & Community Manager to own TechSoup’s global social presence, paid social performance, and online community ecosystem.

In this role, you will lead end-to-end organic social strategy, scale international paid social ad campaigns (primarily LinkedIn and Meta), manage brand engagement across external platforms, and nurture our network of nonprofit advocates. In addition to social media and online community platforms, you will work within Wrike for cross-functional project management and leverage HubSpot for campaign alignment, lead tracking, and lifecycle marketing.

Social Media Strategy & Editorial Content

Contribute to the development of and execution of TechSoup’s multi-national and multi-channel social media strategy across LinkedIn, Facebook, and other emerging channels.

Own the editorial calendar on Sprinklr and internal submission requests by drafting compelling, mission-driven social copy and coordinating multimedia creative (carousels, short-form video, graphics, and infographics) for campaigns, product launches, events, and programs.

Manage our recurring LinkedIn newsletter and thought leadership series to drive subscriber growth and recurring engagement.

Paid Social Advertising

Plan, launch, test, and optimize multi-national paid social ad campaigns across LinkedIn Campaign Manager and Meta Ads Manager to drive lead generation, catalog traffic, and org registrations.

Continuously optimize targeting, ad formats, bidding strategies, and creative assets to maximize ROAS and lower cost-per-acquisition (CPA).

Collaborate with the marketing team on UTM tracking, pixel management, and audience targeting frameworks.

Online Community Management

Monitor daily discussions, mentions, and direct messages across all channels, responding promptly to maintain high community trust and support.

Proactively participate in relevant external online communities, nonprofit forums, and B2B groups to position TechSoup as a trusted partner.

Identify, nurture, and engage top community contributors to encourage peer-to-peer discussions, user-generated content, and story sharing.

Project Workflow & Performance Reporting

Manage end-to-end campaign workflows, intake requests, and content schedules in Wrike to ensure timely execution and reporting.

Utilize HubSpot to align social campaigns with broader marketing workflows, track lead generation, and evaluate campaign attribution.

Measure, analyze, and report performance across organic and paid social channels.

Compile community highlights and insights (top-performing posts, sentiment trends, emerging community needs) to inform broader marketing decisions.

Experience: 3–5 years of dedicated experience managing organic social media, paid social advertising, and online communities (experience in B2B SaaS, tech marketplaces, or the nonprofit/social impact sector preferred).

Project Management: Demonstrated hands-on experience using Wrike (or equivalent enterprise project management software) to manage editorial calendars, campaigns, and cross-team deliverables.

Practical experience working within various MarTech tools and platforms, and particularly HubSpot, for marketing campaigns, lead capture tracking, social publishing, or CRM integration.

Hands-on proficiency managing targeted campaigns and budgets in LinkedIn Campaign Manager and Meta Ads Manager.

Community Building: Demonstrated success growing audience engagement, managing customer interactions, and activating brand advocates or online communities.

Copywriting & Visual Eye: Exceptional written English skills tailored for professional and mission-driven audiences, paired with experience creating clean visual assets using templates from Canva, Adobe Creative Cloud, or Figma.

Solid grasp of web analytics and attribution tracking (e.g., Google Analytics 4, UTM tagging).

Detail-oriented workflow management, empathetic communication, autonomous, hands-on, and a structured test-and-learn mindset, with proven experience working with a fully remote team across different time zones.

TechSoup is an Equal Opportunity Employer and is committed to ensuring that all employees and applicants receive equal consideration and treatment, regardless of race, color, creed, gender (including gender identity or gender expression), religion, marital or domestic partner status, age, national origin or ancestry, physical, mental or medical disability, sex, sexual orientation, citizenship, military service status, veteran status or any other characteristic protected by state or federal law or local ordinance.

The base salary range for this full-time remote position is $60,000.00-$72,000.00 annually plus benefits (US national range). The range reflects the minimum and maximum targets for new hire salaries for the position across all US locations. Individual pay is determined by location and other factors, including job-related skills, experience, relevant education or training, business needs, and market demands. TechSoup offers a comprehensive benefits package, including medical, dental, vision, retirement, and other perks.