Social Media Marketing & Community Manager

TechSoup; Maryland; Remote; USD 60,000 - 72,000; Full time

Benefits offered by this job

Benefits package

Job summary

TechSoup is seeking a Social Media Marketing & Community Manager to own our global social presence, paid campaigns, and online community ecosystem. You will lead end-to-end organic social strategy, scale international paid campaigns on LinkedIn and Meta, and nurture nonprofit advocates.

You’ll work with Wrike for project management and HubSpot for campaign alignment, lead tracking, and lifecycle marketing, while collaborating across teams to optimize content, engagement, and measurement.

Qualifications

• 3–5 years of dedicated experience managing organic social media, paid social advertising, and online communities.

Responsibilities

• Develop multichannel social strategy across LinkedIn, Facebook, and emerging channels.
• Own Sprinklr editorial calendar and craft mission-driven social copy with multimedia assets.
• Manage LinkedIn newsletter and thought leadership programs to grow subscribers.
• Plan, launch, and optimize multinational paid social campaigns in LinkedIn Campaign Manager and Meta Ads Manager.
• Optimize targeting, bidding, and creatives to maximize ROAS and minimize CPA.
• Collaborate with marketing on UTM tracking, pixels, and audience frameworks.
• Monitor daily discussions and respond to maintain high community trust.
• Proactively engage in relevant external communities and activate brand advocates.
• Use Wrike for end-to-end workflow and reporting; align campaigns with HubSpot for leads and attribution.
• Analyze performance across organic and paid channels; report insights and trends.
• Build a network of top contributors for peer-to-peer content and user stories.

Skills

Social media management

Paid social advertising

Online community management

Copywriting

Analytics

Project management

Wrike

HubSpot

Sprinklr

LinkedIn Campaign Manager

Meta Ads Manager

UTM tagging

Tools

Wrike

HubSpot

Sprinklr

LinkedIn Campaign Manager

Meta Ads Manager

Sprinklr Editorial Calendar

Canva

Adobe Creative Cloud

Figma

Google Analytics 4

Job description

Social Media Marketing & Community Manager

( We’re a high-impact, global nonprofit social enterprise that believes in using technology for the greater good. Since 1987, we’ve been building partnerships and alliances with individuals, corporations, nonprofits, and governments across the globe – all committed to helping nonprofits fully access the profound power of technology and a connected world — and use it to improve lives.

We’re creating new, community-driven platforms and mobile apps and are enhancing our offerings so that nonprofits around the world have the resources they need to build a brighter future for millions of individuals.

We’re innovators, leaders, influencers, social entrepreneurs, and technologists drawn together by a shared vision: to make the world a better place through technology.

We are seeking a creative, analytical, and community-driven Social Media Marketing & Community Manager to own TechSoup’s global social presence, paid social performance, and online community ecosystem.

In this role, you will lead end-to-end organic social strategy, scale international paid social ad campaigns (primarily LinkedIn and Meta), manage brand engagement across external platforms, and nurture our network of nonprofit advocates. In addition to social media and online community platforms, you will work within Wrike for cross-functional project management and leverage HubSpot for campaign alignment, lead tracking, and lifecycle marketing.

Social Media Strategy & Editorial Content

Contribute to the development of and execution of TechSoup’s multi-national and multi-channel social media strategy across LinkedIn, Facebook, and other emerging channels.

Own the editorial calendar on Sprinklr and internal submission requests by drafting compelling, mission-driven social copy and coordinating multimedia creative (carousels, short-form video, graphics, and infographics) for campaigns, product launches, events, and programs.

Manage our recurring LinkedIn newsletter and thought leadership series to drive subscriber growth and recurring engagement.

Paid Social Advertising

Plan, launch, test, and optimize multi-national paid social ad campaigns across LinkedIn Campaign Manager and Meta Ads Manager to drive lead generation, catalog traffic, and org registrations.

Continuously optimize targeting, ad formats, bidding strategies, and creative assets to maximize ROAS and lower cost-per-acquisition (CPA).

Collaborate with the marketing team on UTM tracking, pixel management, and audience targeting frameworks.

Online Community Management

Monitor daily discussions, mentions, and direct messages across all channels, responding promptly to maintain high community trust and support.

Proactively participate in relevant external online communities, nonprofit forums, and B2B groups to position TechSoup as a trusted partner.

Identify, nurture, and engage top community contributors to encourage peer-to-peer discussions, user-generated content, and story sharing.

Project Workflow & Performance Reporting

Manage end-to-end campaign workflows, intake requests, and content schedules in Wrike to ensure timely execution and reporting.

Utilize HubSpot to align social campaigns with broader marketing workflows, track lead generation, and evaluate campaign attribution.

Measure, analyze, and report performance across organic and paid social channels.

Compile community highlights and insights (top-performing posts, sentiment trends, emerging community needs) to inform broader marketing decisions.

Experience: 3–5 years of dedicated experience managing organic social media, paid social advertising, and online communities (experience in B2B SaaS, tech marketplaces, or the nonprofit/social impact sector preferred).

Project Management: Demonstrated hands-on experience using Wrike (or equivalent enterprise project management software) to manage editorial calendars, campaigns, and cross-team deliverables.

Practical experience working within various MarTech tools and platforms, and particularly HubSpot, for marketing campaigns, lead capture tracking, social publishing, or CRM integration.

Hands-on proficiency managing targeted campaigns and budgets in LinkedIn Campaign Manager and Meta Ads Manager.

Community Building: Demonstrated success growing audience engagement, managing customer interactions, and activating brand advocates or online communities.

Copywriting & Visual Eye: Exceptional written English skills tailored for professional and mission-driven audiences, paired with experience creating clean visual assets using templates from Canva, Adobe Creative Cloud, or Figma.

Solid grasp of web analytics and attribution tracking (e.g., Google Analytics 4, UTM tagging).

Detail-oriented workflow management, empathetic communication, autonomous, hands-on, and a structured test-and-learn mindset, with proven experience working with a fully remote team across different time zones.

TechSoup is an Equal Opportunity Employer and is committed to ensuring that all employees and applicants receive equal consideration and treatment, regardless of race, color, creed, gender (including gender identity or gender expression), religion, marital or domestic partner status, age, national origin or ancestry, physical, mental or medical disability, sex, sexual orientation, citizenship, military service status, veteran status or any other characteristic protected by state or federal law or local ordinance.

The base salary range for this full-time remote position is $60,000.00-$72,000.00 annually plus benefits (US national range). The range reflects the minimum and maximum targets for new hire salaries for the position across all US locations. Individual pay is determined by location and other factors, including job-related skills, experience, relevant education or training, business needs, and market demands. TechSoup offers a comprehensive benefits package, including medical, dental, vision, retirement, and other perks.