Social Media Marketing & Community Manager

TechSoup; El Paso (TX); Teletrabalho; USD 60 000 - 72 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Medical, dental, vision benefits

Retirement plan

Generous PTO

Resumo da oferta

TechSoup seeks a creative, analytical, and community-driven Social Media Marketing & Community Manager to own its global social presence, paid performance, and online community ecosystem. You will lead end-to-end organic social strategy, scale international paid social campaigns (LinkedIn and Meta), and nurture nonprofit advocates.

You will collaborate with Wrike for project management and HubSpot for campaign alignment, lead tracking, and lifecycle marketing, while maintaining strong

Qualificações

• 3–5 years of dedicated experience managing organic social media, paid social advertising, and online communities (experience in B2B SaaS, tech marketplaces, or the nonprofit/social impact sector preferred).
• Project Management: Hands-on experience using Wrike to manage editorial calendars, campaigns, and cross-team deliverables.
• MarTech Tools: Experience with HubSpot for marketing campaigns, lead capture tracking, social publishing, or CRM integration.
• Paid Social Mastery: Proficiency managing campaigns in LinkedIn Campaign Manager and Meta Ads Manager.
• Community Building: Experience growing audience engagement and activating brand advocates.

Responsabilidades

• Develop and execute TechSoup’s multinational, multi-channel social media strategy across LinkedIn, Facebook, and other channels.
• Own the editorial calendar on Sprinklr and coordinate multimedia creative for campaigns, product launches, events, and programs.
• Manage LinkedIn newsletter and thought leadership series to drive subscriber growth and engagement.
• Plan, launch, test, and optimize paid social campaigns to drive leads, traffic, and registrations; optimize targeting, bidding, and creatives.
• Monitor daily discussions across channels, engage communities, and nurture top contributors.

Conhecimentos

Social media strategy

Paid social ads

Community building

Copywriting

Analytics

Wrike

HubSpot

Canva

Adobe CC

Ferramentas

Wrike

HubSpot

Canva

Adobe Creative Cloud

Figma

Google Analytics 4

Descrição da oferta de emprego

Social Media Marketing & Community Manager

Open to Europe and UK, U.S. roles, TechSoup only hires from the following states: Alabama, Arizona, California, Colorado, District of Columbia, Florida, Georgia, Illinois, Indiana, Kansas, Massachusetts, Maryland, Michigan, Missouri, Mississippi, Montana, North Carolina, New Jersey, New Mexico, New York, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, Wisconsin.

We’re a high-impact, global nonprofit social enterprise that believes in using technology for the greater good. Since 1987, we’ve been building partnerships and alliances with individuals, corporations, nonprofits, and governments across the globe – all committed to helping nonprofits fully access the profound power of technology and a connected world — and use it to improve lives.

But we won’t stop there: as technology and global needs change, so do we. We’re creating new, community-driven platforms and mobile apps and are enhancing our offerings so that nonprofits around the world have the resources they need to build a brighter future for millions of individuals.

We’re innovators, leaders, influencers, social entrepreneurs, and technologists drawn together by a shared vision: to make the world a better place through technology. Join us! We are seeking a creative, analytical, and community-driven Social Media Marketing & Community Manager to own TechSoup’s global social presence, paid social performance, and online community ecosystem. In this role, you will lead end-to-end organic social strategy, scale international paid social ad campaigns (primarily LinkedIn and Meta), manage brand engagement across external platforms, and nurture our network of nonprofit advocates. In addition to social media and online community platforms, you will work within Wrike for cross-functional project management and leverage HubSpot for campaign alignment, lead tracking, and lifecycle marketing.

Key Responsibilities

1. Social Media Strategy & Editorial Content
   • Contribute to the development of and execution of TechSoup’s multi-national and multi-channel social media strategy across LinkedIn, Facebook, and other emerging channels.
   • Own the editorial calendar on Sprinklr and internal submission requests by drafting compelling, mission-driven social copy and coordinating multimedia creative (carousels, short-form video, graphics, and infographics) for campaigns, product launches, events, and programs.
   • Manage our recurring LinkedIn newsletter and thought leadership series to drive subscriber growth and recurring engagement.
2. Paid Social Advertising
   • Plan, launch, test, and optimize multi-national paid social ad campaigns across LinkedIn Campaign Manager and Meta Ads Manager to drive lead generation, catalog traffic, and org registrations.
   • Continuously optimize targeting, ad formats, bidding strategies, and creative assets to maximize ROAS and lower cost-per-acquisition (CPA).
   • Collaborate with the marketing team on UTM tracking, pixel management, and audience targeting frameworks.
3. Online Community Management
   • Monitor daily discussions, mentions, and direct messages across all channels, responding promptly to maintain high community trust and support.
   • Proactively participate in relevant external online communities, nonprofit forums, and B2B groups to position TechSoup as a trusted partner.
   • Identify, nurture, and engage top community contributors to encourage peer-to-peer discussions, user-generated content, and story sharing.
4. Project Workflow & Performance Reporting
   • Manage end-to-end campaign workflows, intake requests, and content schedules in Wrike to ensure timely execution and reporting.
   • Utilize HubSpot to align social campaigns with broader marketing workflows, track lead generation, and evaluate campaign attribution.
   • Measure, analyze, and report performance across organic and paid social channels.
   • Compile community highlights and insights (top-performing posts, sentiment trends, emerging community needs) to inform broader marketing decisions.

Qualifications & Experience

• Experience: 3–5 years of dedicated experience managing organic social media, paid social advertising, and online communities (experience in B2B SaaS, tech marketplaces, or the nonprofit/social impact sector preferred).
• Project Management: Demonstrated hands‑on experience using Wrike (or equivalent enterprise project management software) to manage editorial calendars, campaigns, and cross‑team deliverables.
• MarTech Tools: Practical experience working within various MarTech tools and platforms, and particularly HubSpot, for marketing campaigns, lead capture tracking, social publishing, or CRM integration.
• Paid Social Mastery: Hands‑on proficiency managing targeted campaigns and budgets in LinkedIn Campaign Manager and Meta Ads Manager.
• Community Building: Demonstrated success growing audience engagement, managing customer interactions, and activating brand advocates or online communities.
• Copywriting & Visual Eye: Exceptional written English skills tailored for professional and mission‑driven audiences, paired with experience creating clean visual assets using templates from Canva, Adobe Creative Cloud, or Figma.
• Analytics: Solid grasp of web analytics and attribution tracking (e.g., Google Analytics 4, UTM tagging).
• Core Competencies: Detail‑oriented workflow management, empathetic communication, autonomous, hands‑on, and a structured test‑and‑learn mindset, with proven experience working with a fully remote team across different time zones.

TechSoup is an Equal Opportunity Employer and is committed to ensuring that all employees and applicants receive equal consideration and treatment, regardless of race, color, creed, gender (including gender identity or gender expression), religion, marital or domestic partner status, age, national origin or ancestry, physical, mental or medical disability, sex, sexual orientation, citizenship, military service status, veteran status or any other characteristic protected by state or federal law or local ordinance.

The base salary range for this full-time remote position is $60,000.00-$72,000.00 annually plus benefits (US national range). TechSoup determines salary ranges based on a role, level, and location. The range reflects the minimum and maximum targets for new hire salaries for the position across all US locations. Individual pay is determined by location and other factors, including job-related skills, experience, relevant education or training, business needs, and market demands. TechSoup offers a comprehensive benefits package, including medical, dental, vision, retirement, and other perks.