Social Media Manager - Panamá

Openkrill; United States; Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Flexible schedule

Hybrid work

Global mobility

Mentorship

Parenthood support

Performance-based pay

Job summary

SAMY is seeking a Social Media Manager to lead and execute strategies that strengthen brand presence, engagement, and audience growth across digital platforms. The role combines strategic thinking with hands-on community engagement, leveraging social listening, trends, and data analysis to create meaningful interactions with audiences and align with client objectives.

Reporting to the Head of Social Media, you will guide content across Instagram, Facebook, X/Twitter, LinkedIn, and TikTok, while

Qualifications

• 3–5 years of experience working in advertising or marketing agencies.
• Proven ability to design, implement, and embed social media strategies aligned with client goals, delivering clear outcomes in engagement, audience growth, and brand visibility.
• Strong ability to use data and audience insights to shape strategy and optimize campaigns.
• Demonstrated experience leveraging social media to drive meaningful actions.

Responsibilities

• Develop and implement comprehensive community engagement strategies aligned with overall brand goals.
• Lead the development and execution of community-driven initiatives that demonstrate brand advocacy.
• Use advanced social listening and sentiment analysis tools to anticipate reputational risks and monitor trends.
• Implement end-to-end social media strategies aligned with client objectives and broader marketing plans.
• Lead the creation of engaging, platform-specific content across text, images, video, and interactive media.
• Manage team members to ensure delivery of content calendars across platforms.
• Continuously explore and implement new social media trends, tools, and technologies to improve effectiveness.

Skills

Social media strategy

Community management

Content creation

Analytics & insights

Team leadership

Job description

About SAMYWe weren't built to follow, we were built to lead.SAMY is the global powerhouse redefining brand communication for a social-first world—helping brands stay relevant, shape culture, and build real connections at the speed the world moves. Since 2013, we've grown from a bold idea into a global force: 1,200+ experts, 17+ offices, 55 markets, 22+ countries. We launch 40+ campaigns a week, create one piece of content every minute, and generate +$500K in revenue every day.

We are Path Finders: curious, ambitious, and never afraid to challenge what's next.We don't play it safe. We build what's next.Instagram | TikTok | Culture page

Role MissionAs a Social Media Manager, you will report to the Head of Social Media and lead and execute social media and community strategies that strengthen brand presence, engagement, and audience growth across digital platforms. This role requires a strong mix of social media strategy, community management, content analysis, and audience insights, ensuring high-quality, platform-relevant communication with excellent writing and orthography. The ideal candidate combines strategic thinking with hands-on community engagement, leveraging social listening, trends, and data analysis to create meaningful interactions, optimize content performance, and build strong online communities aligned with client objectives.

Key responsibilities

• - Develop and implement comprehensive community engagement strategies aligned with overall brand goals, including identifying key segments, defining engagement metrics, and establishing community content pillars.
• - Lead the development and execution of community-driven initiatives (e.g., user-generated content campaigns, creator programs) that demonstrate brand advocacy.
• - Use advanced social listening and sentiment analysis tools to anticipate reputational risks, identify emerging trends, and monitor the competitive landscape in real time.
• - Implement end-to-end social media strategies aligned with client objectives and broader marketing plans.
• - Lead the creation of engaging, platform-specific content (text, images, video, interactive) that resonates with target audiences and strengthens brand voice.
• - Manage team members to ensure delivery of content calendars, guaranteeing timely and strategic scheduling across multiple platforms (e.g., Instagram, Facebook, X/Twitter, LinkedIn, TikTok).
• - Continuously explore and implement new social media trends, tools, and technologies to improve effectiveness and drive innovation

Skills & experience

• - 3 – 5 years of experience working in advertising or marketing agencies, managing multiple brands and clients.
• - Proven ability to design, implement, and embed social media strategies aligned with client goals, delivering clear outcomes in engagement, audience growth, and brand visibility.
• - Strong ability to use data and audience insights to shape strategy and optimize campaigns.
• - Demonstrated experience leveraging social media to drive meaningful actions.

Benefits

• - Work your way — Flexible schedule, hybrid work, and the opportunity to work up to 3 weeks a year from any SAMY office around the world.
• - Time that matters — Celebrate your birthday with a day off, plus company holidays on December 24th and 31st to recharge.
• - Grow with us — Global mobility opportunities, mentorship, parenthood support, and a transparent performance-driven compensation framework.
• - Be part of the journey — Help shape our team through our referral program and enjoy a collaborative, social culture, backed by a transparent, performance-driven compensation framework that rewards impact and supports your growth.

The SAMY Mindset

Forget the job description for a second. The real question is: are you a Path Finder? Bold enough to challenge what's possible. Collaborative enough to build it together. Driven enough to make it happen.

We don't just hire for roles, we hire for mindset. We look for people who communicate with honesty, collaborate without ego, embrace change with energy, and take real ownership of what they build.

We're not looking for people who think the same, we're looking for people who want to grow with us.Here's what it actually looks like to belong here:Be Kind — because respect, trust, and honest feedback make great teams stronger.Go Beyond — because good is never enough when excellence is the standard.Craft Together — because the best ideas don't happen in silos.Enjoy the Journey — because growth lives outside the comfort zone.Own It — because real impact starts with accountability.If this feels like your kind of adventure, let's build something together.

Diversity & Inclusion

At SAMY, difference is not something we accommodate, it's what makes us stronger.With a team made up of 70% women and more than 35 different nationalities, our different backgrounds, perspectives, and experiences challenge our thinking, sharpen our creativity, and push us to build better work, and a better company.

We are committed to creating an inclusive, accessible, and barrier-free environment where everyone feels seen, heard, and empowered to thrive. And if you need support or adjustments along the way, we'll make sure you have what you need to do your best work.Instagram | TikTok | Culture page