Social Media Manager - (Hybrid)

Cruise Planners; Florida; Hybrid; USD 60,000 - 90,000; Full time

Job summary

Cruise Planners is seeking a creative, hands-on Social Media Manager to lead planning, production, and performance of social content for our Home Office and travel agent network. You will turn ideas into engaging content by researching trends, editing short-form video, and creating motion graphics, while managing content calendars, posting schedules, and paid social campaigns.

You will also track analytics, engage our online community, and maintain our Facebook Business Manager account.

Qualifications

• 3+ years of relevant experience, preferably in the travel & hospitality industry.
• Bachelor’s degree or higher in Communications, Marketing, Digital Media, or a related field.
• Proven work experience in content production or a similar role.
• A strong portfolio showcasing published content across various formats and platforms.

Responsibilities

• Cross-Functional Collaboration: Partner with CPsocial team members, marketing, sales, and multimedia teams to align content with campaign calendars.
• Cross-Team Coordination: Serve as one of the primary points of contact on the CPsocial team for social media requests, routing briefs, drafts, and final assets between multimedia, marketing, sales, partnerships, and senior leadership.
• Strategy & Planning: Build content calendars, map out monthly or quarterly campaigns, and align posts with overall company marketing goals.
• Workflow & Schedule Management: Set up, monitor, and adjust social content timelines, posting schedules, and production milestones using project management and scheduling tools.
• Ideation & Pre-Production: Research social trends, brainstorm hooks, and create storyboards, shot lists, and mood boards.
• Short-Form Video Production & Editing: Conceptualize, shoot, and edit scroll-stopping 9:16 videos for TikTok, Instagram Reels, and YouTube Shorts, handling color correction and sound design, and optimizing each asset to engage target audiences and drive growth.
• Motion & Graphic Design: Create quick-turnaround title treatments, lower thirds, captions, and motion graphics that match brand guidelines.
• Paid Social & Advertising: Set up, monitor, and optimize paid ad campaigns and influencer/creator partnerships.
• Performance Tracking & Optimization: Monitor post analytics (reach, engagement, watch time) and iterate on content strategy based on data.
• Community Management: Respond to comments, direct messages, and brand mentions, and interact with followers to build customer loyalty.
• Agent Onboarding: Assist the travel agent network with onboarding, including relinks, location details, dashboard reviews, and more.
• Account Health Monitoring: Monitor multi-location social media platform account health, including dashboard access, notifications, and agent adoption and usage.
• Support Inbox Management: Manage the travel agent social media support inbox, assigning, updating, and responding to inquiries within 24–48 hours.
• Continuous Education: Assist with ongoing education for Home Office team members and the travel agent network.
• Facebook Business Manager: Manage and maintain the Facebook Business Manager account, including Pages, ad accounts, user roles and permissions, asset assignments, and regular audits for agent terminations and compliance.
• Industry Knowledge: Stay current on social media and digital marketing trends, tools, and best practices.
• All other related duties as assigned.

Skills

Content production

Video editing

Social media strategy

Analytics interpretation

Project management

Communication

Education

Bachelor’s degree or higher in Communications, Marketing, Digital Media, or related field

Tools

Facebook Business Manager

CMS

Graphic design software

Video editing software

Excel

PowerPoint

Job description

Cruise Planners is the largest franchisor of home-based travel agencies across the country that independently book cruises, tour, and land vacations. Cruise Planners has achieved Top Producer status with virtually every cruise line, tour, and resort company. Cruise Planners has been named the No.1 Cruise Tour / Travel Agency by Entrepreneur Magazine for the past 10 years and recently featured in Entrepreneur as one of the top 30 franchise innovators in technology. Cruise Planners positions franchise owners for success by providing them with innovative marketing, booking and lead-generating tools as well as professional development and hands-on training with the industry’s top executives. Cruise Planners Home Office has won awards such as Coolest Offices and Top Places to Work in South Florida by Sun Sentinel and South Florida Business Journal.

Candidates must be authorized to work for ANY employer in the United States. We are unable to sponsor or take over sponsorship of an employment Visa

Job Summary

Cruise Planners is seeking a creative, hands-on Social Media Manager to lead the planning, production, and performance of social content for our Home Office and travel agent network. You will turn ideas into engaging content by researching trends, editing short-form video, and creating motion graphics, while managing content calendars, posting schedules, and paid social campaigns. You will also track analytics, engage our online community, and maintain our Facebook Business Manager account.

As a key point of contact on the CPsocial team, you will coordinate across multimedia, marketing, sales, partnerships, and senior leadership, and support travel agents with onboarding and education. The ideal candidate brings 3+ years of relevant experience (travel & hospitality preferred), a strong content portfolio, and a sharp eye for storytelling. This role reports to the Director of Social Media Programs.

Responsibilities

• Cross-Functional Collaboration: Partner with CPsocial team members, marketing, sales, and multimedia teams to align content with campaign calendars.
• Cross-Team Coordination: Serve as one of the primary points of contact on the CPsocial team for social media requests, routing briefs, drafts, and final assets between multimedia, marketing, sales, partnerships, and senior leadership.
• Strategy & Planning: Build content calendars, map out monthly or quarterly campaigns, and align posts with overall company marketing goals.
• Workflow & Schedule Management: Set up, monitor, and adjust social content timelines, posting schedules, and production milestones using project management and scheduling tools.
• Ideation & Pre-Production: Research social trends, brainstorm hooks, and create storyboards, shot lists, and mood boards.
• Short-Form Video Production & Editing: Conceptualize, shoot, and edit scroll-stopping 9:16 videos for TikTok, Instagram Reels, and YouTube Shorts, handling color correction and sound design, and optimizing each asset to engage target audiences and drive growth.
• Motion & Graphic Design: Create quick-turnaround title treatments, lower thirds, captions, and motion graphics that match brand guidelines.
• Paid Social & Advertising: Set up, monitor, and optimize paid ad campaigns and influencer/creator partnerships.
• Performance Tracking & Optimization: Monitor post analytics (reach, engagement, watch time) and iterate on content strategy based on data.
• Community Management: Respond to comments, direct messages, and brand mentions, and interact with followers to build customer loyalty.
• Agent Onboarding: Assist the travel agent network with onboarding, including relinks, location details, dashboard reviews, and more.
• Account Health Monitoring: Monitor multi-location social media platform account health, including dashboard access, notifications, and agent adoption and usage.
• Support Inbox Management: Manage the travel agent social media support inbox, assigning, updating, and responding to inquiries within 24–48 hours.
• Continuous Education: Assist with ongoing education for Home Office team members and the travel agent network.
• Facebook Business Manager: Manage and maintain the Facebook Business Manager account, including Pages, ad accounts, user roles and permissions, asset assignments, and regular audits for agent terminations and compliance.
• Industry Knowledge: Stay current on social media and digital marketing trends, tools, and best practices.
• All other related duties as assigned.

The items listed above are intended to provide an overview of the essential functions of the job.

This is not an exhaustive list of all functions and responsibilities that the position may be required to perform.

• Excellent verbal and written communication skills and the ability to influence others
• Critical thinker and problem-solver
• Proficiency in Word, Excel, and PowerPoint
• A strong creative vision and the ability to generate innovative content ideas
• Skill in using content creation tools (e.g., graphic design and video editing software) and content management systems (CMS)
• Knowledge of various social media content types, including videos, graphics, photos, and text
• Deep understanding of social media platforms, their features, and their audience behaviors
• Excellent writing, editing, and proofreading skills with a strong grasp of grammar and style
• Ability to interpret analytics, understand key metrics, and use insights to inform content strategy
• Strong organizational skills to manage projects, deadlines, and resources effectively

Requirements

• 3+ years of relevant experience, preferably in the travel & hospitality industry
• Bachelor’s degree or higher in Communications, Marketing, Digital Media, or a related field
• Proven work experience in content production or a similar role
• A strong portfolio showcasing published content across various formats and platforms

This is a hybrid role (Remote: Mondays and Fridays, Onsite: Tuesdays, Wednesdays and Thursdays)

Cruise Planners provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, or status as a covered veteran in accordance with applicable federal, state and local laws. Cruise Planners complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities or team members. This policy applies to all terms and conditions of employment.