Social Media Manager, D2C

SalaryGuide; United States; A distancia; USD 77.000 - 121.000; Jornada completa

Descripción de la vacante

Sword is hiring a Social Media Manager, D2C, to own Headspace's organic social presence end to end. You will craft the channel strategy, write copy, and lead creative development with a small social team and cross-functional partners across brand, content, and partnerships.

You will translate expert insights into human, everyday content and shape the brand voice. The role requires 7+ years of social media strategy and content experience, strong copywriting, and fluency across major platforms in

Formación

• 7+ years of experience in social media strategy and content, including end-to-end ownership of a brand's organic channels with measurable audience, engagement, or brand impact.
• Exceptional copywriting and creative strategy skills, with the ability to develop social-first ideas and present them to senior stakeholders.
• Deep fluency in Instagram, TikTok, and Threads, working literacy in LinkedIn, and experience with social tools.
• Experience concepting and scripting platform-native short-form video that performs.
• Experience using AI-powered tools in creative workflows to improve efficiency, creative impact, and audience resonance.
• Strong analytical instincts and the ability to turn channel data into specific recommendations.
• Experience leading through influence and guiding peers, freelancers, or internal teams.
• Excellent communication and relationship-building skills in fast-moving environments.

Responsabilidades

• Own organic social strategy, setting the platform vision, audience goals, and content pillars.
• Develop and write hooks, captions, scripts, and recurring series while protecting Headspace's voice and tone.
• Translate expert insight into content that shows how Headspace fits into daily life.
• Lead monthly editorial planning across evergreen content, cultural moments, campaigns, and cross-functional priorities.
• Lead social-first campaign concepts, brainstorms, content plans, and measurement for brand and partner collaborations.
• Track platform trends and cultural moments to build relevant content.
• Grow community participation and use social listening to guide content.
• Give final creative review for quality, voice, and brand consistency.
• Own quarterly social reporting and partnership benchmarks.

Conocimientos

Social media strategy

Copywriting

Instagram

TikTok

Threads

LinkedIn

AI in creative workflows

Analytics

Team leadership

Sprout Social

Meta Business Suite

Educación

Bachelor's degree in Marketing

Herramientas

Sprout Social

Meta Business Suite

Descripción del empleo

Posted via SalaryGuide - the career platform built for marketers.

Own Headspace's organic social presence and help shape what more than 4 million followers see across Instagram, TikTok, Threads, and LinkedIn. Sword is hiring a Social Media Manager, D2C, with creative freedom to lead channel strategy, write the brand's social voice, and turn mental health expertise into useful, human content.

This remote US role calls for 7+ years of social media strategy and content experience, with a preference for candidates in the San Francisco Bay Area. The stated total compensation range is $77,000 - $121,000 USD, including base, variable compensation, and equity.

Open the role on SalaryGuide for the full job breakdown and resume tailoring to the JD.

Role Snapshot

• Title: Social Media Manager, D2C
• Company: Sword
• Brand focus: Headspace
• Experience: 7+ years in social media strategy and content
• Total compensation: $77,000 - $121,000 USD, including base, variable compensation, and equity
• Reports to: Brand Marketing Lead

Company Overview

Sword develops AI-powered care across physical therapy, women's health, cardiometabolic health, and mental health. More than 700,000 members across three continents have completed over 10 million AI sessions. Sword recently acquired Headspace, whose mission is a world where everyone is kind to their mind.

About the Role

You'll own Headspace's organic social presence end to end, combining channel strategy with hands-on writing and creative development. Working with a small social team and partners across brand creative, content, communications, product marketing, and partnerships, you'll help bring the brand into its next chapter while connecting social activity to audience and business goals.

Responsibilities

• Own organic social strategy, setting the platform vision, audience goals, and content pillars.
• Develop and write hooks, captions, scripts, and recurring series while protecting Headspace's voice and tone.
• Translate expert insight and research into trustworthy content that shows how Headspace fits into everyday life.
• Lead monthly editorial planning across evergreen content, cultural moments, campaigns, and cross-functional priorities.
• Lead social-first campaign concepts, brainstorms, content plans, and measurement for brand and partner collaborations.
• Track platform trends, algorithm shifts, and cultural moments to build intentional cultural relevance.
• Grow community participation, use social listening and comment insights to guide content, and co-own escalation protocols and safe-messaging standards.
• Give final creative review for quality, voice, visual craft, and brand consistency.
• Own quarterly social reporting and partnership benchmarks, turn results into recommendations, and partner on a small organic boosting budget.

Qualifications

Required

• 7+ years of experience in social media strategy and content, including end-to-end ownership of a brand's organic channels with measurable audience, engagement, or brand impact.
• Exceptional copywriting and creative strategy skills, with the ability to develop social-first ideas and present them to senior stakeholders.
• Deep fluency in Instagram, TikTok, and Threads, working literacy in LinkedIn, and experience with tools such as Sprout Social and Meta Business Suite.
• Experience concepting and scripting platform-native short-form video that performs.
• Experience using AI-powered tools in creative workflows to improve efficiency, creative impact, and audience resonance.
• Strong analytical instincts and the ability to turn channel data into specific recommendations.
• Experience leading through influence and guiding peers, freelancers, or internal teams, with an appetite to grow into people leadership.
• Excellent communication and relationship-building skills in fast-moving, cross-functional environments.
• Sound editorial judgment on sensitive mental health topics and a belief in Headspace’s mission.

Sword assesses every candidate's AI fluency. All hires must demonstrate at least Explorer-level proficiency: using AI daily to improve personal productivity. Be ready to share real examples of how you use AI at work.

Preferred

• Experience at a consumer health, wellness, or technology brand.
• Experience communicating the value of a digital product and its impact on people’s lives.
• Campaign, product marketing, or content marketing experience.
• A strong visual eye and working knowledge of organic-to-paid mechanics.
• Comfort on camera or experience directing talent.
• Experience with creator partnerships or user-generated content.

Compensation and Benefits

• Total compensation range: $77,000 - $121,000 USD. This includes base, variable compensation, and equity; it is not a base-salary-only range.
• Actual pay depends on skills, qualifications, experience, location, market demand, and other factors. The range is subject to change, and future stock value is not guaranteed.
• Sword offers additional benefits beyond total compensation. Country-specific benefits vary and will be detailed separately.

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