Social Media Manager - Battlefield

Electronic Arts Inc.; Anaheim (CA); On-site; USD 103,000 - 146,000; Full time

Job summary

Electronic Arts Inc. is seeking a Social Media Manager to enhance engagement and strategy for the next Battlefield game. The role encompasses content planning, communication with the player community, and collaboration across teams to ensure a cohesive social media presence. Ideal candidates will have strong writing skills and experience in social media management with a passion for gaming.

Benefits

Paid time off (3 weeks per year)

Medical/dental/vision insurance

401(k) plan

Paid company holidays (16 per year)

10 weeks paid parental leave

Qualifications

• 4+ years of experience in Social Media Management.
• Experience managing interactions with diplomacy.
• Comfort with ambiguity and high adaptability.

Responsibilities

• Develop channel voice and engagement for the Battlefield Social Media team.
• Manage social media content calendar and community.
• Monitor and report social media platform performance.

Skills

High quality writing

Strong communication skills

Creativity

Proficient at utilizing social media analytics tools

Diplomacy and tact

Education

Bachelor's degree in communications, marketing, or related field

Tools

Sprout Social

Google Analytics

Job description

Description & RequirementsElectronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen. The Battlefield Social Media team is hiring for a manager to support our channel strategy and engagement for the next Battlefield game. Managed by the franchise's senior manager, and Partnering with the Brand and Communications teams, this individual will develop channel voice, engagement opportunities, and extend the player experience to social media.Responsibilities Social Channel Strategy DevelopmentHelp build and execute global social media strategies funneling into overall franchise strategy and designed for strong engagement, entertainment and connection across social media platformsCreates and maintains multiple social channels, social voice, and engagement

reporting for informed decision making for social media content and social channel strategy for long term growth and success Content Planning & Publishing ExperienceInformed by campaign / franchise planning, ideates & manages content development for deployment on social media channelsManage social media content calendar and approval process with time-sensitive considerationsManage and facilitate social media communities by responding to social media posts, developing discussions, or redirecting messages to appropriate teams.Partner with paid media team on opportunities to expand reach through paid effortsCollaborate with creative team for on- brand social media contentCommunicate and collaborate with international teams for content and copy localization deliveryPipeline direction and content calendar management for incoming content from multiple sources, including creative studio, agencies, and internal creative teams StrongCommunication Skills for interacting with the Player CommunityUse strong interpersonal communications skills to strengthen overall player engagement and sentiment for the franchise across the worldCollaborate with creative team, player engagement managers & content creators to create unique content for channelsUnderstand and follow trends to better connect with the player community through relevant engagement and apply the knowledge to better connect with our communities.Collaboration with Internal Partners & AgenciesConnect with colleagues across Marketing, Communications, and Development to ensure succinct execution of tactics / campaign

management of extended social media resources for each brand - including internal teams and the ability to manage 3rd party agencies and their respective budgets.Social Media Reporting & AnalyticsMonitoring & reporting social media platform performance using third-party toolsets, including but not limited to :

• Sprout Social
• Affogata
• Level UpResearch and evaluate the latest trends in order to find new and better ways of measuring social media activity, using this research to inform content and social

competitor activity using social listening tools, taking this analysis into consideration to inform social strategy and contentWork with enterprise-wide stakeholders to ensure a consistent, high-quality player experience inside and outside of our games via strategic real-time feedback about the health of our games.QualificationsBachelor's degree in communications, marketing, or related field, or equivalent work experience4+ years of experience in Social Media Management or related fieldHigh quality writing skills w / with global audiences in mindExperience managing interactions with diplomacy and tact; skilled in conflict managementComfort with ambiguity and highly adaptive in challenging environments and situations, including direct interactions within the player community.Deliver high-return work in a team of multiple clients with diverse / dynamic needsPresent plans and concepts in English, along with solid organizational and task / project management abilities.Expert liaison, versatile and independent, creative solution-seeker and familiarity collaborating in a global environmentExperience with current gameplay modes and an understanding of player motivations and needsCreativity while achieving goals and driving unique and thoughtful projectsProficient at utilizing social media analytics tools (e.g. Google Analytics, in-platform tools, and third-party products using Boolean search, etc.)Build data-informed insights on community behavior that can be shared with other teams and data points to create relevant recommendations for action.Creative thinking, maintaining focus on objectives while driving unique and thoughtful executions COMPENSATION AND BENEFITS The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs). PAY RANGES

• 103,200 - $145,600 USD In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical / dental / vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity. About Electronic Arts We're proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth. We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do. Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law. LinkedInID 1449

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