Social Media Manager at Colibri Group

Feedinkoo: Remote Jobs; United States; Remote; USD 50,000 - 75,000; Full time

Job summary

Colibri Group is seeking a skilled social media marketer to lead organic strategy across platforms like Instagram, TikTok, LinkedIn, and more. The role emphasizes educator audiences, creative short-form video, and community engagement.

You will own content calendars, collaborate with design and paid teams, and build performance-based programs while maintaining brand voice and standards. A strong professional portfolio is required, with measurable results from business accounts.

Qualifications

• 2–4 years managing organic social accounts for an employer/organization.
• Experience planning, filming, editing, and publishing short-form video; on-camera.
• Ability to explain KPIs, results, and data-driven changes.
• Engaging audiences and managing an editorial calendar across channels.

Responsibilities

• Own organic social strategy and editorial planning across multiple platforms.
• Create content hands-on with short-form video; script, film, edit, publish.
• Build and serve engaged communities: manage comments, DMs, and questions.
• Measure performance and improve results using reports, experiments, and insights.
• Manage influencer partnerships and coordinate with marketing; ROI/budgets.

Skills

Social strategy

Video editing

On-camera performance

Analytics & KPIs

Education

Bachelor's degree in related field

Tools

CapCut

Canva

Sprout Social

ClickUp

Job description

At Colibri Group, culture is at the heart of everything we do. Our values Love, Joy, Boldness, Teamwork, and Curiosity guide how we work together, support our customers, and make a difference in the communities we serve.

Colibri Group is a leader in online professional education, serving more than one million learners each year across a family of trusted education brands. Within our Teacher Education Ecosystem, including Moreland University, we connect with aspiring and current educators, alumni, and school leaders to support their professional journeys. Social media helps us build authentic relationships with these audiences and connect them with valuable resources and opportunities.

Before you apply…please read this!

This position is intended for experienced social media marketing professionals who have successfully managed and grown social media accounts for businesses or organizations. We are not seeking influencers or UGC only content creators whose primary experience is managing personal social media accounts. A professional social media portfolio is required to be considered for this position. Your portfolio must showcase actual social media work created or managed for businesses or organizations, ideally including measurable results. Personal Instagram, TikTok, or LinkedIn profiles do not qualify as professional portfolios. Applications submitted without a professional social media portfolio will not be considered. IF this fits you, please carry on!!

Come Build What’s Next

What You’ll Do

• Own organic social strategy and editorial planning: Build audience-specific strategies and content calendars across Instagram, TikTok, LinkedIn, Facebook, YouTube, and emerging channels. Prioritize Instagram and TikTok for educator audiences, tailor LinkedIn content for school leaders and alumni, and explore authentic, non-promotional participation in relevant Reddit communities. Translate wider Marketing initiatives into platform-native campaigns
• Create content hands-on, with a strong emphasis on short-form video: Personally concept, script, film, edit, caption, and publish videos; appear confidently in talking-head content and social live events. Independently produce graphics, carousels, stories, and copy using tools such as Canva, collaborate with the Graphic Designer on brand consistency, and develop social assets to promote guides, events, and podcasts (without hosting the podcast)
• Build and serve engaged communities: Manage organic social accounts day to day, including comments, DMs, tags, audience conversations, and admissions-related questions that need routing to the appropriate team. Proactively identify educator and school-leader stories and opportunities for meaningful engagement, not merely one-way posting
• Measure performance and continually improve results: Monitor audience growth, reach, engagement, video performance, website traffic, leads, guide downloads, and applications attributable to organic social. Use reporting, experiments, and audience insights to refine creative decisions and channel priorities; demonstrate how social contributes to integrated marketing goals
• Manage influencer partnerships and collaborate across Marketing: Oversee existing external creators, including briefs, content review, approvals, deliverables, renewals, payment coordination, budgets, and ROI. Recommend when to expand, adjust, or pause partnerships. Partner closely with content, design, and paid media colleagues; direct management of paid advertising is not part of this position. Occasionally support events and content opportunities requiring travel

What You’ll Bring

• Professional organizational social media experience: Approximately 2-4 years managing organic social accounts for an employer, organization, or agency client, with personal ownership of deliverables and accountability for KPIs. Managing only your own personal influencer accounts does not meet this requirement; additional relevant professional experience is welcome
• Proven creation and on-camera skills: Direct experience independently planning, filming, editing, and publishing compelling short-form video for a brand, plus the ability to appear on camera and support live social content. Strong social copywriting and hands-on Canva, Capcut, or comparable design skills are also expected
• Demonstrated growth and analytical judgment: Evidence that you have grown audiences, not solely maintained existing accounts; ability to explain the KPIs you owned, results you achieved, and changes you made based on data. Familiarity with engagement, website traffic, lead or application attribution, and testing is valuable
• Audience-focused collaboration and execution: Experience adapting tone, formats, and channels for distinct audiences; engaging communities through comments and DMs; and working within a marketing team to manage a busy editorial calendar, multiple priorities, and cross-functional projects
• Required professional portfolio: Include an accessible portfolio link or relevant work samples showing organizational/client accounts, short-form videos you personally produced, and ideally measurable outcomes. Redacted or anonymized case studies are welcome for confidential work. Education/edtech experience, previous influencer-program coordination, Reddit knowledge, a related bachelor’s degree, and familiarity with tools such as Sprout Social or ClickUp are helpful but not required. Occasional travel may be necessary

Tools, Platforms, and Methodologies You May Use

• Instagram, TikTok, LinkedIn, Facebook, YouTube, and Reddit or other educator communities
• CapCut or comparable filming and editing workflows. The team is open to effective tools you already know and use
• Canva, Capcut, and brand templates or design review with an in-house Graphic Designer
• Sprout Social or comparable social management and native analytics tools; ClickUp or similar project-management platforms
• Reporting dashboards, campaign tracking, tests, performance reviews, and thoughtful use of AI for ideation, research, repurposing, or productivity while maintaining originality and brand standards

Why You’ll Love Working Here

• Own the organic social presence of a mission-driven education ecosystem and shape how our brands show up online
• Create original, video-first content and tell relevant stories for teachers, future educators, alumni, and school leaders
• Grow priority channels such as Instagram and TikTok while testing thoughtful community opportunities, including Reddit
• Collaborate with content, design, and marketing colleagues while retaining autonomy over day-to-day creative execution
• Connect creative work to measurable engagement, leads, and applications while helping evolve an established influencer-partnership program

What This Role Is NOT

• This is not an influencer or UGC-only creator position. We are not hiring someone to promote our brands through their personal social media accounts or primarily create sponsored content. Experience managing professional business or organizational social media accounts is required
• This is not solely a content creation or graphic design role. While creativity and hands-on video production are essential, this position also requires organic social strategy, audience development, performance analysis, and measurable results
• This is not a role focused on directing others to create content. You will personally develop, film, edit, and publish short-form videos, appear on camera, and manage day-to-day social media activities
• This is not a paid social advertising position. Our paid media team manages advertising campaigns. This position focuses on growing and engaging audiences organically while supporting broader marketing goals

We’re looking for someone who combines creativity, professional social media management experience, strategic thinking, and a proven ability to grow an organization’s social presence.

We Encourage You to Apply

• You may not check every preferred box, and that is okay! We welcome applicants with relevant experience in education, edtech, consumer brands, nonprofit or mission-driven organizations, corporate, and other environments where they have managed professional social channels, served distinct audiences, and delivered measurable results.
• However, this position does require professional responsibility for an organization’s or client’s social presence, hands-on short-form video creation, comfort contributing on camera, and the ability to assess performance against KPIs. If your experience has primarily been creating content for your own personal influencer accounts, without managing an organization’s or client’s channels and results, this role is unlikely to be the right match.
• A professional social media portfolio or relevant work samples must be included with your application to be considered. Please share a working link to campaigns, social accounts, video examples, or case studies that demonstrate your direct work and impact. If your work is confidential, you may submit redacted or anonymized case studies and examples that respect client or employer requirements.
• Please do not submit your application more than once.

What You Can Expect From Our Hiring Process

• Recruiter Conversation: An introductory conversation with Talent Acquisition about your professional social media background, interests, expectations, and fit for this position
• Hiring Manager Conversation: A deeper conversation with the Senior Director of Marketing, including review of your work, approach to short-form video, audience segmentation, strategy, and results
• Team / Cross-Functional Conversation: A conversation with team members, focused on collaboration and the capabilities relevant to day-to-day success in this role
• Final Conversation and Decision: A final conversation with the team. For finalists, there may be an optional opportunity to connect with additional content teammates. Talent Acquisition will share details and preparation expectations throughout the process.

Application deadline: October 30th, 2026

Our goal is to make the experience thoughtful, respectful, and transparent. We encourage you to ask questions throughout the process—we’re evaluating the opportunity together.

Our Commitment to Inclusion

Colibri Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment where everyone feels welcome, respected, and empowered to do their best work. We encourage qualified candidates from all backgrounds, experiences, and career paths to apply.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.