Social Media Manager

think clutch.; Traverse (MI); Remote; USD 60,000 - 80,000; Part time

Job summary

A digital marketing agency is seeking a part-time Social Media Manager to manage initiatives for various clients. You'll develop content strategies, analyze performance, and execute paid campaigns across platforms like Facebook, Instagram, and TikTok. Ideal candidates will have a minimum of 2 years in social media management and expertise in using tools such as Hootsuite and HubSpot. Compensation ranges from $50 to $75 per hour, with flexible hours.

Qualifications

• Minimum of 2 years of experience in social media management or a related role.
• Proven expertise in managing social accounts for businesses across multiple platforms.
• Experience planning and executing paid social media campaigns.

Responsibilities

• Develop, execute, and manage social media content calendars for client accounts.
• Write, curate, and schedule engaging social media posts tailored to each platform.
• Monitor and manage client social media presences.

Skills

Social media management

Content planning

Analytics

Paid social media strategy

Time-management

Tools

Hootsuite

Sprout Social

HubSpot

Salesforce Account Engagement

Facebook Ads Manager

LinkedIn Campaign Manager

Job description

Social Media Manager

Think Clutch is seeking a Social Media Manager to manage social media initiatives for a diverse portfolio of clients. This role focuses on creating and maintaining a strong digital presence across platforms like LinkedIn, Facebook, X (formerly Twitter), Instagram, and TikTok.

This role is ideal for an experienced freelance Social Media Manager who thrives in a fast-paced, client-focused environment. You should be comfortable juggling multiple brand voices, crafting strategy-backed content, and analyzing results to continually improve performance. If you’re newer to social media or focused solely on organic posting, this may not be the best fit.

The Social Media Manager will use social media scheduling tools like Hootsuite or Sprout Social and may also publish content through marketing automation platforms such as HubSpot, Salesforce Account Engagement, and Constant Contact Lead Gen & CRM.

To ensure success in this role, you should excel in content planning, scheduling, analytics, and paid social media strategy. The ideal candidate is creative, detail-oriented, and skilled at managing multiple projects effectively.

On a day-to-day basis

• Develop, execute, and manage social media content calendars for client accounts
• Write, curate, and schedule engaging social media posts tailored to each platform
• Monitor and manage client social media presences, including responding to comments and messages
• Analyze and report on both organic and paid social media performance using platform insights and tools
• Stay up to date with social media trends, tools, and algorithm changes to optimize content and advertising strategies
• Collaborate with internal teams to align social media efforts with broader campaign goals
• Utilize social media scheduling tools (e.g., Hootsuite, Sprout Social) to streamline posting and engagement
• Leverage marketing automation platforms to support social media publishing when applicable

Social advertising responsibilities

• Plan and execute paid social media advertising campaigns across platforms including Facebook/Meta, Instagram, LinkedIn, and TikTok
• Manage campaign budgets, audience targeting, and A/B testing
• Monitor ad performance and make data-informed optimizations
• Implement retargeting strategies and audience segmentation to improve reach and ROI
• Align advertising efforts with brand voice, creative assets, and campaign objectives

Skills, knowledge, and experience required to succeed in this role

• A minimum of 2 years of experience in social media management or a related role
• Proven expertise in managing social accounts for businesses across multiple platforms
• Experience planning and executing paid social media campaigns, including PPC and remarketing
• Familiarity with social scheduling tools (e.g., Hootsuite, Sprout Social) and marketing automation platforms (e.g., HubSpot, Salesforce Account Engagement)
• Strong understanding of paid advertising metrics and optimization techniques
• Excellent writing and editing skills, with the ability to create compelling content tailored to each platform
• Strong organizational and time-management skills, with the ability to manage multiple projects and deadlines
• Analytical skills to interpret social media performance data and adjust strategies accordingly
• A commitment to learning and applying new techniques and technologies in digital marketing

Technology and tools used on the job

Hootsuite, Sprout Social, HubSpot, Salesforce Account Engagement, Constant Contact Lead Gen & CRM, Canva or similar design tools, Facebook Ads Manager, LinkedIn Campaign Manager, platform-specific analytics tools

Compensation

This is a part-time contractor role, compensated at $50–75 / hour, based on experience and demonstrated expertise. Rates are aligned with senior-level freelance social media professionals who can manage multiple platforms, integrate advertising strategy, and collaborate within a larger digital marketing team. This role has potential to evolve into a full-time employee position.

Estimated workload

5–15 hours per week to start, with flexibility based on project needs

If you’re a strategic thinker with a passion for social media and a talent for delivering results, we’d love to hear from you. Please share your portfolio or examples of past work along with your application.

Think Clutch is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, color, religion, sex, sexual orientation, gender identity, national origin, age, status as a protected veteran, or disability.