Social Media Manager

Obagi; New York (NY); On-site; USD 90,000 - 115,000; Full time

Job summary

Obagi is seeking a strategic, creative Social Media Manager in New York to lead day-to-day social media execution and community engagement across Instagram, TikTok, Facebook, LinkedIn, YouTube, and emerging platforms. You will own the content calendar, collaborate with Brand Marketing, Creative, Influencer, and E-commerce teams, and stay ahead of trends to evolve Obagi's premium social presence.

The role requires a bachelor’s degree and 5-7+ years in social marketing, with an elevated aesthetic

Qualifications

• Bachelor's degree in Marketing, Advertising, Communication, or related field.
• 5-7+ years in social marketing with an elevated aesthetic and brand standards.

Responsibilities

• Lead day-to-day social media execution and community engagement across channels.
• Develop social-first content briefs and collaborate with creators/influencers.
• Manage social content calendar aligned with campaigns and launches.
• Monitor trends, best practices, and platform formats to evolve Obagi's presence.
• Lead social reporting, analytics, and listening to drive insights.
• Oversee UGC content development via Cohley with creators and partners.

Skills

Social strategy

Content development

Community management

Analytics & reporting

UGC & creator content

Education

Bachelor's degree in Marketing/Advertising/Communication

Tools

Sprinklr

Dash Hudson

Sprout Social

Cohley

Job description

$90,000 to $115,000 DOE

Obagi Cosmeceuticals is an industry leading dermo-cosmetic brand that provides transformational skin care products, with a 35+ year legacy backed by science and innovation to protect and enhance skin tone and texture. Obagi is widely recognized by US dermatologists and plastic surgeons for its clinical excellence and science-backed approach, remaining a leader in the beauty space and operates as an innovative, global, omni-channel luxury consumer products business with sales distribution to physicians, wholesale partners, retail outlets, Amazon, and direct-to-consumer (DTC) channels. On a mission to create a global, best-in-class multi-brand, multicategory portfolio, Obagi will continue to redefine the future of skincare. We are Obagi. Fearless. Together.

Obagi is seeking a strategic, creative, and highly organized Social Media Manager to lead day-to-day social media execution and community engagement across our social channels. This role will play a key part in shaping how Obagi shows up culturally while maintaining clinical credibility and professional authority.

• Support execution of Obagi's social media strategy across Instagram, TikTok, Facebook, LinkedIn, YouTube, and emerging platforms
• Own and manage the social content calendar, ensuring alignment with campaign priorities, product launches, brand initiatives, and key business moments
• Collaborate cross-functionally with Brand Marketing, Creative, Influencer, Professional Marketing, and E-commerce teams to ensure cohesive storytelling and execution
• Stay ahead of platform trends, social best practices, and emerging content formats to evolve Obagi's social presence

Salary Range:

$90,000 to $115,000 DOE

Who We Are:

Obagi Cosmeceuticals is an industry leading dermo-cosmetic brand that provides transformational skin care products, with a 35+ year legacy backed by science and innovation to protect and enhance skin tone and texture. Obagi is widely recognized by US dermatologists and plastic surgeons for its clinical excellence and science-backed approach, remaining a leader in the beauty space and operates as an innovative, global, omni-channel luxury consumer products business with sales distribution to physicians, wholesale partners, retail outlets, Amazon, and direct-to-consumer (DTC) channels. On a mission to create a global, best-in-class multi-brand, multicategory portfolio, Obagi will continue to redefine the future of skincare. We are Obagi. Fearless. Together.

What We Need:

Obagi is seeking a strategic, creative, and highly organized Social Media Manager to lead day-to-day social media execution and community engagement across our social channels. This role will play a key part in shaping how Obagi shows up culturally while maintaining clinical credibility and professional authority.

What You’ll Do:

Social Strategy & Channel Management

• Support execution of Obagi's social media strategy across Instagram, TikTok, Facebook, LinkedIn, YouTube, and emerging platforms
• Own and manage the social content calendar, ensuring alignment with campaign priorities, product launches, brand initiatives, and key business moments
• Collaborate cross-functionally with Brand Marketing, Creative, Influencer, Professional Marketing, and E-commerce teams to ensure cohesive storytelling and execution
• Stay ahead of platform trends, social best practices, and emerging content formats to evolve Obagi's social presence

Content Development & Creative Briefing

• Develop strategic creative briefs for social-first content across educational, brand, campaign, and trend-driven storytelling
• Partner closely with internal creative teams, external creators, and influencers to bring content concepts to life
• Ensure content aligns with Obagi's premium, science-backed brand positioning while remaining engaging and culturally relevant
• Assist in content ideation and development for launches, partnerships, events, physician storytelling, before-and-after transformations, and UGC initiatives

Community Management

• Lead day-to-day community management across all social platforms, including comments, DMs, tagged content, and audience engagement
• Foster a strong sense of community with both consumers and skincare professionals through thoughtful and timely engagement
• Monitor sentiment and identify potential social risks or escalations, partnering with leadership and customer care teams as needed
• Surface recurring audience questions, trends, and insights to internal stakeholders

Social Reporting, Analytics & Listening

• Track and report on social performance, delivering actionable insights and recommendations on a weekly/monthly basis
• Utilize social listening tools to monitor brand sentiment, competitor activity, trending conversations, and emerging opportunities
• Analyze performance data to optimize content strategy, engagement, and audience growth
• Help evolve reporting dashboards and identify new ways to leverage social data to inform broader marketing initiatives

UGC & Creator Content

• Manage UGC content development through platforms such as Cohley, including creator briefing, content selection, and optimization
• Identify opportunities to amplify authentic patient, provider, and creator storytelling across social channels
• Partner with influencer team to ensure alignment across earned, owned, and paid social efforts

What You’ll Need:

• A bachelor’s degree from an accredited university in Marketing, Advertising, Communication, or related field.
• 5-7+ years of relevant social marketing experience, with an elevated aesthetic eye and proven ability to create engaging, high-performing social content while maintaining brand standards
  • Prior experience within beauty, skincare, aesthetics, wellness, or med device highly preferred
  • Previous agency management and experience supporting product launches, influencer campaigns, and experiential activations required
• Deep understanding of social platforms (Instagram, TikTok, Facebook, LinkedIn, and Youtube) and reporting tools (Sprinklr, Dash Hudson, Sprout Social, etc.)
  • Experience with UGC/content creator platforms such as Cohley required
• Strong organizational and project management skills with attention to details; demonstrated ability to work under pressure to meet deadlines with a collaborative mindset
• Exceptional analytical and critical thinking skills.
• Comfortable operating in a fast paced, ever-changing environment; someone who thrives in ambiguity and adapts quickly, with a passion for creative problem solving.
• Possess an energetic, driven, positive attitude.

Physical Requirements:

These demands document the physical requirements of a specific job. Criteria may include: Lifting, Carrying, Push/Pull, Sitting/Standing (In Place); On Feet, Walking, Bending, Turn/Twist; Kneeling; Squatting; Crawling; Climbing; Reaching (Out)/Reaching (Up), Grasping, Wrist Turning; Pinching; Finger Manipulation, Hearing, Talking, Working with a computer for eight hours, Working in close quarters. Communicating over the telephone for eight hours.

Disclaimer:

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of job requirements, so classified. All employees may be required to perform duties outside of their normal responsibilities, from time to time, as needed.