Social Media Manager

Unity; New York (NY); On-site; USD 83,000 - 114,000; Full time

Benefits offered by this job

Employee stock ownership

Health insurance

Competitive retirement plans

Job summary

Unity is seeking a Social Media Manager & Content Creator to shape how Unity shows up across LinkedIn, X, Instagram, Facebook, TikTok and YouTube. You’ll develop and execute data-driven strategies that grow awareness and engagement on social platforms.

You’ll design end-to-end visual content, manage the editorial calendar, collaborate with cross-functional teams, and use performance data to refine creative strategy.

Qualifications

• Proven experience growing a brand’s social presence.
• Expert knowledge of social-first video tools (Premiere Pro, Final Cut Pro, CapCut).
• Strong communicator who can simplify technical concepts for broad audiences.
• Experience partnering with influencers or creators to extend brand reach.

Responsibilities

• Concept, design, and produce end-to-end visual content (short-form video, graphics, carousels).
• Support building and executing platform-specific social strategies to drive brand awareness.
• Collaborate with cross-functional teams to amplify Unity’s campaigns.
• Manage editorial calendar, content pipeline, and publishing process.

Skills

Social media growth

Video editing

Project management

Communication

Influencer partnerships

Tools

Adobe Premiere Pro

Final Cut Pro

CapCut

Canva

Figma

Job description

The Opportunity

The Unity Global Communications team is seeking a Social Media Manager & Content Creator to shape how Unity shows up across social platforms. You’ll develop and execute creative and support data-driven strategies that grow awareness and engagement across LinkedIn, X, Instagram, Facebook, TikTok and YouTube.

What You'll Be Doing

• Concept, design, and produce end-to-end visual content, including short-form vertical video (Reels, TikToks, Shorts), graphics, GIFs, carousels, and trend-driven assets.
• Support building and execute platform-specific social strategies and tactics that drive brand awareness and engagement
• Collaborate with cross-functional teams to amplify Unity’s campaigns
• Help manage the editorial calendar, content pipeline, and publishing process
• Use performance data to evaluate impact and refine creative strategy
• Stay current on emerging design trends, video editing techniques, and social media best practices

What We're Looking For

• Proven experience growing a brand’s social presence
• Expert knowledge of software like Adobe Premiere Pro, Final Cut Pro, or CapCut, with a strong grasp of pacing and visual storytelling for social-first content.
• Excellent communicator who can simplify technical concepts in relatable ways
• Experience partnering with influencers or creators to extend brand reach
• Strong project management and organizational skills, balancing multiple priorities in a fast-paced, distributed team
• Comfortable on-camera or behind-the-camera, with a creative and analytical mindset
• Someone with a Social-First Mindset: The ability to natively translate complex topics into platform-native formats, hooks, and visual language rather than adapting traditional marketing materials after the fact.

You Might Also Have

• Familiarity with Unity’s tech/products, gaming, 3D creation, or real-time technology communities
• An eye for emerging trends and formats across digital culture
• A mix of creative and analytical skills — equally excited by concepting ideas and measuring performance
• Social media community management experience
• Experience using video editing softwares (like Adobe Premiere Pro, Final Cut Pro, or CapCut), Canva, Figma, and social scheduling platforms.

Base Salary Range: We determine the base salary range for this role based on your primary work location:

Zone A: $65,400 - $89,980 USD gross

Zone B: $73,900 - $101,640 USD gross

Zone C: $83,000 - $114,180 USD gross

This range reflects the anticipated base salary for this position. Beyond base salary, this role may be eligible for equity awards and participation in our company incentive plans (such as annual discretionary bonuses or sales commissions). The final offer amount will depend on several factors, including geographic location and the candidate’s relevant experience, professional background, and skill set.

Benefits

At Unity, we want our team members to thrive. We offer a wide range of benefits designed to support well-being and work-life balance.

Please note: Benefits eligibility, specific offerings, and coverage vary based on the country and employment status.

While specific benefits vary, here are some of the ways we strive to take care of our eligible team members globally: Comprehensive health, life, and disability insurance | Commute subsidy | Employee stock ownership | Competitive retirement/pension plans | Generous vacation and personal days | Support for new parents through leave and family-care programs | Office food snacks | Mental Health and Wellbeing programs and support | Employee Resource Groups | Global Employee Assistance Program | Training and development programs | Volunteering and donation matching program

Life at Unity

Unity [NYSE: U] is the world’s leading game engine, powering play for more than 3 billion consumers each month. The top mobile games in the world, the most played PC indie titles, the most innovative console games, and virtually all of the top XR and Web Games are developed, deployed, and grown in Unity. Unity also enables teams across industries like automotive, manufacturing, and healthcare to design, simulate, and collaborate in 3D - closing the gap between ideas and reality. For more information, please visit www.unity.com .