Social Media Manager

Confero; New Jersey; On-site; USD 85,000 - 120,000; Full time

Job summary

Confero is seeking a strategic Social Media & Advocacy lead to own external voice across LinkedIn, YouTube, and X, coordinating calendar and cadence for maximum reach.

You will run an employee advocacy program for executives and 15–20 customer-facing employees, ghostwriting and coaching them to post in their own voices. You will also manage relationships with influencers, analysts and partners to amplify credibility and impact.

Qualifications

• Strategic social media planning and execution across major channels.
• Experience enabling executives and customer-facing teams to advocate publicly.
• Proven ability to develop on-brand copy and visual content.

Responsibilities

• Own social strategy and cadence across LinkedIn, YouTube, X.
• Run employee advocacy program for execs and 15–20 staff.
• Build relationships with external voices: influencers, analysts, advocates, partners.
• Write on-brand copy for social posts, graphics, and thought leadership.
• Produce or manage on-site visual content with high quality standards.

Skills

Social strategy

Employee advocacy

Content writing

Video production

Influencer outreach

Relationship management

Tools

LinkedIn

YouTube

X/Twitter

Adobe Creative Suite

Job description

Company channels, executive personal brands, employee advocacy, and external influencer/advocate relationships as the single accountable owner:

• Own social strategy and execution across LinkedIn (primary), YouTube, X, and emerging channels, setting the calendar and cadence rather than reacting to one-offs
• Run an employee advocacy program for executives and ~15–20 customer-facing employees: ghostwrite, coach, and equip people to post in their own voices to multiply reach
• Build and manage relationships with external voices — industry influencers, analysts, customer advocates, and partners — to extend reach and credibility, coordinating both sponsored and organic amplification
• Write on-brand copy for social posts, graphics, and thought leadership content with precision and voice consistency
• Produce and direct visual content on-site, either hands-on or by managing freelance photo/video resources, and hold a high quality bar