Social Media Manager

Gainsight; Massachusetts; Hybrid; USD 90,000 - 110,000; Full time

Benefits offered by this job

Fully covered medical premiums (staff)

Flexible PTO

401(k) plan

Dental and vision coverage

Remote work options

$10,000 lifetime fertility stipend

Access to coworking spaces worldwide

Recharge Holidays

Job summary

Gainsight is seeking a full‑time Social Media Manager to lead our social strategy across LinkedIn, X, and Instagram from a remote U.S. base.

You’ll own the content calendar, create multi‑format social content, and drive employee advocacy and executive social programs in collaboration with Brand, Content, and Communications. You’ll build audience growth and engagement, manage analytics, and work with cross‑functional teams to amplify company narratives during events and campaigns.

Qualifications

• 5–8 years in social media, preferably B2B SaaS or enterprise tech
• Strong ability to translate complex ideas into engaging content
• Hands‑on creation across written, visual, and video formats with a quality portfolio
• Track record of building LinkedIn audience and executive profile management
• Experience building or managing employee advocacy programs (Bambu, Sprout, or LinkedIn Elevate)
• Experience developing executive thought leadership content with senior leaders
• Comfort with analytics tools and data‑driven decisions
• Cross‑functional collaboration across teams to move quickly without sacrificing quality
• Strong writing skills and distinctive POV on B2B content

Responsibilities

• Own and execute Gainsight's social media strategy across LinkedIn, X, Instagram, and emerging platforms
• Develop and manage an always‑on content calendar spanning leadership, product moments, customer stories, events
• Create social content across formats in partnership with Brand and Design
• Drive community engagement on LinkedIn and other channels, building relationships
• Scale employee advocacy program for broader reach and personal presence
• Own executive social media program with content and posting for senior leaders
• Partner with Demand Gen, Brand, Content, and Communications to amplify narratives
• Lead community management and surface insights to the business
• Support social coverage for flagship events and real‑time engagement
• Build and own a social reporting framework translating engagement into insights
• Manage agency/contractor relationships to support content production

Skills

Social strategy

Editorial instinct

Content creation

LinkedIn engagement

Employee advocacy

Executive social presence

Social analytics

Cross‑functional collaboration

Strong writing

Tools

Sprout Social

Brandwatch

HubSpot

Job description

We’re building the AI-driven future of customer success, from retention to growth!

We’re building the AI-driven future of customer success, from retention to growth! Gainsight is the AI-powered retention engine behind the world’s most customer‑centric companies. The Gainsight CustomerOS platform orchestrates the customer journey from onboarding to outcomes to advocacy. More than 2,000 companies trust Gainsight’s applications and AI agents to drive learning, adoption, community connection, and success for their customers. To explore how our suite of solutions is shaping the future of customer success, check out the link.

About This Role:

We’re looking for a full‑time Social Media Manager to join our Marketing team reporting to the Sr. Director, Content and Communications. This role is a remote role based in the USA.

In this role, you’ll play a key role in strengthening Gainsight's brand presence and audience engagement across social media by owning the social strategy across LinkedIn, X, and Instagram, producing content across formats, and running employee advocacy and executive social programs. This is a great opportunity for someone who thrives in a fast‑moving, creative environment and enjoys working cross‑functionally with teams like Demand Generation, Brand, Content, and Communications. The ideal candidate brings strong skills in multi‑format content creation, LinkedIn audience growth, and social analytics.

What You’ll Do:

• Own and execute Gainsight's social media strategy across LinkedIn, X, Instagram, and emerging platforms, driving consistency in voice, cadence, and creative approach
• Develop and manage an always‑on content calendar and scheduling spanning thought leadership, product moments, customer stories, events, and real‑time cultural relevance
• Create and produce social content across formats, including written posts, short‑form video, graphics, and carousels, in partnership with Brand and Design
• Drive active community engagement on LinkedIn and other channels, including liking, commenting, and responding to conversations in a way that builds genuine relationships and keeps Gainsight visible and present in the feed
• Build and scale Gainsight's employee advocacy program, making it easy and compelling for employees to share company content, amplify key moments, and grow their own professional presence on social
• Own Gainsight's executive social media program, developing content strategies, writing posts, and maintaining an active presence for senior leaders across their personal Linkedin profiles
• Partner with Demand Generation, Brand, Content, and Communications to amplify key company narratives, campaign launches, and executive announcements
• Lead our community management practice, monitoring conversations, engaging authentically, and surfacing insights back to the business
• Support social coverage for flagship events, including Pulse, driving real‑time content and engagement before, during, and after
• Build and own a social reporting framework, translating engagement data into clear insights and actionable recommendations for stakeholders
• Manage agency and contractor relationships as needed to support content production and channel coverage

This is not a complete list of responsibilities, and the scope of the role may evolve with the needs of the team and business. This role will require occasional travel for team meetings, training, or company events.

What We're Looking For:

Must‑have skills or experience:

• 5 to 8 years of social media experience, ideally in B2B SaaS or enterprise technology
• A strong editorial and marketable‑moment instinct and the ability to translate complex ideas into content that earns attention
• Hands‑on content creation skills across written, visual, and video formats, with a portfolio that demonstrates range and quality
• Demonstrated track record of building audience and engagement on LinkedIn, including active community engagement and executive profile management
• Experience building or managing employee advocacy programs, including familiarity with platforms like Bambu, Sprout Advocacy, or LinkedIn Elevate
• Experience developing executive thought leadership content and working closely with senior leaders on their personal social presence
• Comfort with social analytics tools (Sprout Social, Brandwatch, Hubspot, or similar) and a habit of making data‑informed decisions
• Cross‑functional collaboration skills and the ability to work across teams, align stakeholders, and move quickly without sacrificing quality
• Strong writing skills and a distinct point of view on what makes B2B content worth reading

Why You’ll Love It Here:

Gainsight is a place where innovation is shaped through collaboration, curiosity, and a shared focus on solving real‑world problems. With a growing suite of products across customer success, product experience, community, education, and AI‑powered relationship intelligence, we continue to evolve with the needs of our customers. When people with diverse strengths, a strong sense of community, and true passion for our mission come together, they drive greater impact and create lasting value. What underpins it all is a culture that offers the stability, trust, and support that people need - not just to do the job, but to show up as themselves and feel connected to the work they do. Gainsters love working here for several reasons. Here are a few:

Our Compensation and Benefits:

At Gainsight, we believe great work happens when teammates feel fully supported.

• The starting base salary range for this role is $90,000-$110,000 USD annually. Actual compensation may vary based on factors such as skills, experience, and location. In addition to base pay, this role is eligible for an annual bonus and participation in Gainsight’s equity program.
• We offer a comprehensive benefits package including fully covered medical premiums (employee-only), flexible PTO, 401(k) plan, dental and vision coverage, and remote work options. Additional benefits include a $10,000 lifetime fertility stipend and access to coworking spaces around the globe. You'll also enjoy dedicated Recharge Holidays - one long weekend each quarter to relax and reset.

Our Core Values:

We are guided by our values and our mission to be living proof you can win in business while being Human-First. Learn more here.

Our Growth Opportunities:

From mentoring to career development opportunities, we’re passionate about helping our teammates learn, grow, and thrive.

Our Parody Videos:

No explanation needed. Just watch them here!

Additional Information:

We’re committed to creating an inclusive, fair, and transparent hiring process. As an equal opportunity employer, we celebrate diversity and are committed to creating a welcoming experience for all candidates.

If you require accommodations or have questions about how your personal data will be used during the hiring process, please contact [e-mail].

If you are based in San Francisco, we will consider qualified applicants with arrest and conviction records, in accordance with the San Francisco Fair Chance Ordinance.