Social Media Manager

EVERSANA; Kansas; On-site; USD 65,000 - 90,000; Full time

Job summary

EVERSANA INTOUCH is a global full-service marketing agency network serving the life sciences industry. The Social Media Manager will lead development and tactical initiatives, serving as social media counsel to account teams and clients in collaboration with the team lead.

The role includes managing workload, conducting social listening, and deriving insights with junior staff, while coordinating with cross-functional experts.

Qualifications

• Bachelor’s degree (or equivalent education plus professional experience) required.
• Approximately 4-7 years of related agency or business experience.
• Hands on: high familiarity with social media, third-party management tools and social listening platforms.
• Excellent communication and ability to explain social media tactics in a regulated environment.

Responsibilities

• Serve as social media counsel to account staff and clients in collaboration with the social team lead.
• Manage workload across multiple projects for self and junior staff, taking the lead on complex initiatives.
• Conduct social listening and influencer research, derive insights from data, and present findings to internal teams and clients.
• Educate peers and clients on social media best practices, trends, and technologies.
• Act as the primary subject matter expert and project owner for social media in pharma marketing contexts.

Skills

Social media management

Influencer research

Social listening tools

Communication skills

Team collaboration

Client relationship

Education

Bachelor’s degree

Tools

Social listening platforms

Third-party management tools

Job description

EVERSANA INTOUCH®is a global, full-service marketing agency network serving the life sciences industry, and is the first – and only – agency network to be part of a fully integrated commercialization platform through EVERSANA®. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients.

We get fired up when people talk about getting—and staying—healthy. That’s where we find our inspiration: in the very human experiences of patients, doctors, and even each other. Then, we collaborate on ways to make caring for one’s health more achievable, connecting patients and physicians with the information and tools they need.

We embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs.

WHAT DOES A SOCIAL MEDIA MANAGER DO?

Are you comfortable explaining the role of social media within an integrated marketing mix? Does brainstorming about social media solutions in a highly regulated industry intrigue you? Do you explore every inch of a new social media platform for fun? If so, you could be our next Manager, Social Media.

The Manager, Social Media will lead development and tactical initiatives, serving as social media counsel to account staff and external clients in collaboration with the social team lead. Internally, this person manages the workload of self and junior staff across numerous projects while playing the lead on more complex initiatives. This person also conducts social listening and influencer research, and derives insights from the data with the assistance of junior staff, then presents the final product to the social team lead, account teams and clients. Likewise, this person displays an understanding of the broader digital ecosystem that social media tactics perform within, shown by cross-collaboration with other subject matter experts and possible social media education of peers. Externally, this person is expected to serve as the primary subject matter expert and project owner, collaborating with clients to help them stay aware of social media trends and technology while supporting their marketing objectives within the pharma industry.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Our employees are tasked with delivering excellent business results through the efforts of their teams. These results are achieved by

• Serve as social media counsel to account staff and clients in collaboration with the social team lead.
• Manage workload across multiple projects for self and junior staff, taking the lead on complex initiatives.
• Conduct social listening and influencer research, derive insights from data, and present findings to internal teams and clients.
• Display a deep understanding of the broader digital ecosystem and cross-collaborate with other subject matter experts.
• Educate peers and clients on social media best practices, trends, and technologies.
• Act as the primary subject matter expert and project owner for social media, helping clients achieve marketing objectives within the pharmaceutical industry.
• Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.
• All other duties as assigned

WHAT ARE WE LOOKING FOR?

MINIMUM KNOWLEDGE, SKILLS AND ABILITIES:

The requirements listed below are representative of the experience, education, knowledge, skill and/or abilities required.

• Bachelor’s degree (or equivalent education plus professional experience) required
• Approximately 4-7 years of related agency or business experience
• Hands on: High familiarity with and personal use of social media, third-party management tools and social listening platforms. Ability to locate and manage influencers, derive insights and actionable next steps from social listening data and social platform performance. Understand the role paid social plays in an owned social strategy
• Team player: Strong multi-tasking, problem solving skills and ability to work in a team environment with the occasional delegation to junior staff
• Growth driver: Strong client relationship skills and a knack for maximizing organic growth opportunities within current workload
• Excellent communication skills: Write about, explain and present social media tactics and concepts in a highly regulated environment
• Strong finish: Proven ability to manage projects independently and collaboratively to successful completion. Understands and leads social media performance analytics
• Bonus round: Pharmaceutical/healthcare experience and experience with coordinating influencer programs are both a plus
• Periodic travel required

OUR CULTURAL BELIEFS:

Patient Minded I act with the patient’s best interest in mind.

Client Delight I own every client experience and its impact on results.

Take Action I am empowered and empower others to act now.

Grow Talent I own my development and invest in the development of others.

Win Together I passionately connect with anyone, anywhere, anytime to achieve results.

Communication Matters I speak up to create transparent, thoughtful and timely dialogue.

Embrace Diversity I create an environment of awareness and respect.

Always Innovate I am bold and creative in everything I do.

Our team is aware of recent fraudulent job offers in the market, misrepresenting EVERSANA. Recruitment fraud is a sophisticated scam commonly perpetrated through online services using fake websites, unsolicited e-mails, or even text messages claiming to be a legitimate company. Some of these scams request personal information and even payment for training or job application fees. Please know EVERSANA would never require personal information nor payment of any kind during the employment process. We respect the personal rights of all candidates looking to explore careers at EVERSANA.

EVERSANA is committed to providing competitive salaries and benefits for all employees. If this job posting includes a base salary range, itrepresentsthe low and high end of the salary range for this position and is not applicable to locations outside of theU.S.Compensation will bedeterminedbased on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). This role is eligible for hire in select U.S. locations based on business and operational considerations. For a full list of locations, visit eversana.com/careers. More information about EVERSANA’s benefits package can be found at eversana.com/careers. EVERSANA reserves the right tomodifythis base salary rangeand benefitsat any time.

From EVERSANA’s inception, Diversity, Equity & Inclusion have always been key to our success. We are an Equal Opportunity Employer, and our employees are people with different strengths, experiences, and backgrounds who share a passion for improving the lives of patients and leading innovation within the healthcare industry. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion, and many other parts of one’s identity. All of our employees’ points of view are key to our success, and inclusion is everyone's responsibility.

Consistent with the Americans with Disabilities Act (ADA) and applicable state and local laws, it is the policy of EVERSANA to provide reasonable accommodation when requested by a qualified applicant or candidate with a disability, unless such accommodation would cause an undue hardship for EVERSANA. The policy regarding requests for reasonable accommodations applies to all aspects of the hiring process. If reasonable accommodation is needed to participate in the interview and hiring process, please contact us at [e-mail].

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