Social Media Manager

TAAC Group; Atlanta (GA); On-site; USD 60,000 - 90,000; Full time

Job summary

SMARD Art in Atlanta seeks a Social Media Manager to own and execute social strategy across Instagram and TikTok. You will create original content, script, shoot, and edit videos, and collaborate with a team of creatives to bring campaigns to life.

You’ll shape the brand voice and speak to our community with authenticity on camera. You’ll balance channels and deadlines in a fast-paced startup setting, building scalable workflows and using insights to grow engagement and reach.

Qualifications

• Experience owning social accounts for a brand or public-facing individual and driving engagement.
• Hands-on short-form production skills from concept to publish-ready video.
• Ability to script, shoot, and edit social content across Instagram and TikTok.
• Strong organizational skills and ability to manage multiple priorities in a startup environment.

Responsibilities

• Own social strategy and execution for Instagram and TikTok, calendar, and campaigns.
• Create original content and scripts; shoot and edit short-form videos.
• Represent SMARD Art on camera and in brand communications.
• Build and engage a community; manage DMs, comments, and collaborations.
• Oversee the Social Media Coordinator; set priorities and provide feedback.
• Develop scalable workflows for planning, production, approvals, publishing, and reporting.
• Analyze insights to improve performance and inform future content.

Skills

Social media strategy

Community building

Content storytelling

Video editing

Script writing

On-camera presentation

Project management

Tools

CapCut

Premiere Pro

Final Cut Pro

Canva

Job description

About SMARD Art

SMARD Art is a Black-owned, global company and the world’s leading retailer of Black art. Our work is available at T.J. Maxx, HomeGoods, and Marshalls. Our mission is to make Black art mainstream and help it find a place in every home.

About the Role

We are looking for a Social Media Manager who is a creative in their own right. You can take a vision and make it real, and you'll bring ideas we wouldn't have without you. You trust your eye, can explain why a creative choice works, and can take an idea from a conversation to something people want to watch and share.

You will own SMARD Art's social channels, personally create original content, and manage our Social Media Coordinator. You'll work with a team of creatives to bring campaigns to life and pitch ideas of your own. You'll also help shape how the brand sounds in conversation with our community and appear on camera when the content calls for it.

This is a demanding, fast-paced startup role. You'll be balancing channels, campaigns, and deadlines while building the systems that help the team grow. We're looking for someone driven by the mission and excited to show the world what we're building.

What You'll Do

• Own social strategy and execution. Set the direction for Instagram and TikTok, build the content calendar, and manage publishing across campaigns, product launches, and events.
  


• Bring creative ideas to life. Collaborate with the creative team to translate campaign concepts into social content. Pitch original ideas and personally script, shoot, and edit short-form videos, from product and lifestyle storytelling to behind-the-scenes moments. Create graphics and templates in Canva as needed.


• Represent SMARD Art on camera. Capture lifestyle content in the moment, speak naturally on camera, and appear in content on behalf of the brand when the story calls for it.


• Build and engage our community. Carry a conversational brand voice across posts, comments, and DMs. Build relationships with followers, artists, creators, and brand advocates. Create opportunities for people to participate and share their own content, and handle sensitive conversations with sound judgment.


• Manage the Social Media Coordinator. Set priorities, delegate clearly, and give constructive feedback that helps them grow and keeps the work moving.


• Build systems that can scale. Set up practical workflows for planning, production, approvals, publishing, and reporting so multiple campaigns and channels can move at once.
  Use insights to improve the work. Follow audience behavior, platform trends, and relevant cultural conversations. Track performance, report what you're learning, and use it to decide what to make, test, or develop further.

What You'll Bring

• A demonstrated commitment to celebrating Black culture through creativity. This is essential. Your work should show a distinct perspective and a pulse on the artists, ideas, and cultural moments shaping Black communities in the U.S. and across the diaspora. You know what will resonate with our community and when SMARD Art has something meaningful to add.


• Experience owning social accounts for a brand or public-facing individual. You've been directly responsible for publishing, community engagement, and performance, and you can speak to results you helped drive.


• Hands‑on short‑form production skills. You can take an idea from concept to a publish‑ready video. You have a strong eye for visuals, sound, and pacing, and you're comfortable editing in CapCut, Premiere Pro, Final Cut Pro, or a comparable tool and creating assets in Canva.


• Community‑building experience and a natural voice. You know how to turn audience interaction into relationships, and you bring personality and judgment to how you write, speak, and represent a brand.


• Exceptional organization and strong people skills. You can juggle multiple priorities, communicate clearly, and build your own systems to keep projects moving. You're comfortable giving feedback and taking initiative when priorities shift.

Nice To Have

• A creative practice or original work you make independently.


• A global perspective shaped by travel, lived experience, or creative work across communities.


• Experience managing or mentoring someone.


• Experience building workflows at a startup or on a small team.