Social Media Lead: Strategy, Influence & Impact

UJA-Federation of New York; New York (NY); On-site; USD 105,000 - 115,000; Full time

Job summary

UJA-Federation of New York seeks a Social Media Manager to shape the organization’s online voice, guiding strategy and daily execution. You’ll elevate UJA’s storytelling and lead partnerships with leaders, partners, and influencers to expand reach.

You will mentor the Social Media Associate and collaborate with marketing, fundraising, and government relations to integrate social thinking into broader campaigns. You respond adeptly to fast-moving moments.

Qualifications

• 5–10 years of marketing experience with campaign strategy and execution.
• Experience managing campaigns across major social platforms.
• Excellent writing skills with the ability to adapt brand voice.
• Strong visual-content skills using Adobe Suite and Canva.
• Fluency in public affairs and political awareness.

Responsibilities

• Lead social media strategy and oversee its execution across platforms.
• Tell stories of UJA and nonprofit partners to extend reach.
• Develop organic strategies for major events with partners and donors.
• Collaborate with content, video, email, and design teams.
• Stay on top of trends and test new approaches.
• Engage with followers to nurture relationships.
• Manage and mentor the Social Media Associate.
• Integrate social thinking across marketing, fundraising and government relations.
• Oversee contracts, billing and renewals for social platforms and tools.

Skills

Campaign strategy

Social platforms

Copywriting

Adobe Creative Suite

Canva

Education

Bachelor's degree or equivalent

Tools

Adobe Creative Suite

Canva

Job description

UJA-Federation of New York seeks a Social Media Manager to shape the organization’s online voice, guiding strategy and daily execution. You’ll elevate UJA’s storytelling and lead partnerships with leaders, partners, and influencers to expand reach.

You will mentor the Social Media Associate and collaborate with marketing, fundraising, and government relations to integrate social thinking into broader campaigns. You respond adeptly to fast-moving moments.