Social Media Lead ( Health )- Hybrid, MD

102 ICF Incorporated, LLC; Maryland; Hybrid; USD 74,000 - 126,000; Full time

Job summary

ICF Next in Rockville, MD is seeking a Social Media Lead to manage and elevate a federal client’s social media presence. You will shape strategy, create on-brand content, and coordinate with client communications staff to drive engagement.

You will lead real-time coverage, monitor analytics, and produce monthly performance summaries for leadership review. A strong writing background and ability to travel 0-2 days weekly is essential.

Qualifications

• Bachelor's degree in marketing, communications, or related field.
• 5+ years of experience creating social media strategy for a federal government client.
• 5+ years managing a federal agency's brand identity and public health campaigns on social media.
• US Citizenship required by the contract.

Responsibilities

• Serve as the client's lead social media expert, supporting monitoring, executing, filtering, and measuring the client's social media presence.
• Develop strategies and guidance to enhance the client's presence and engagement with its audience on social media channels.
• Own the client's day-to-day social media presence, from strategy through execution, serving as the client's lead social media expert.
• Plan and lead social media campaigns tied to national observances and key events.
• Develop and publish engaging, on-brand content across platforms in compliance with plain language and accessibility standards.
• Lead real-time social media event coverage, such as Twitter chats and Facebook Live.
• Monitor performance and social listening data, translating results into actionable recommendations for client and leadership review.
• Partner directly with client communications staff and leadership to guide social media strategy and brand presence.
• Plan and lead social media events, such as Facebook Live, Live-Tweeting, and Twitter chats, including strategy, graphics support, and day-of coordination.
• Manage analytics for the client's program, track and report performance data, and provide recommendations for improvement.
• Monitor social media channels and develop social listening reports analyzing conversations, trends, and sentiment across platforms.
• Build and maintain social media dashboards, and prepare monthly performance summaries (via PowerPoint) with recommendations for client and leadership review.

Skills

Federal gov social media

Brand identity campaigns

US Citizenship

Social media analytics

Client leadership

Education

Bachelor's degree in marketing/communications

Tools

PowerPoint

Microsoft Word

Job description

Here’s your chance to join our award-winning agency, ICF Next. We’re changemakers, a community of mission driven creatives, communicators, strategists, and technologists. We’re searching for our next Social Media Lead to support a federal government client account, working closely with our internal team and the client’s communications staff. This is a hybrid role requiring the ability to travel onsite to the client's office in the D.C. metro area up to two days per week.

The Team We are a team of digital media communications strategists and specialists working together to provide our clients with social media management, content writing, social listening, metrics reporting, digital engagement strategies, and training.

Job Location(s):

This is a hybrid role. As key personnel on a federal client account, this position requires the ability to travel onsite to the client’s office in Rockville, MD up to two days per week, with availability during core business hours (9am - 5pm ET) and on short notice for urgent client matters.

As a Social Media Lead, you will:

• Serve as the client's lead social media expert, supporting monitoring, executing, filtering, and measuring the client's social media presence
• Develop strategies and guidance to enhance the client's presence and engagement with its audience on social media channels
• Own the client's day-to-day social media presence, from strategy through execution, serving as the client's lead social media expert
• Plan and lead social media campaigns tied to national observances and key events
• Develop and publish engaging, on-brand content across platforms in compliance with plain language and accessibility standards
• Lead real-time social media event coverage, such as Twitter chats and Facebook Live
• Monitor performance and social listening data, translating results into actionable recommendations for client and leadership review
• Partner directly with client communications staff and leadership to guide social media strategy and brand presence
• Plan and lead social media events, such as Facebook Live, Live-Tweeting, and Twitter chats, including strategy, graphics support, and day-of coordination
• Manage analytics for the client's program, track and report performance data, and provide recommendations for improvement
• Monitor social media channels and develop social listening reports analyzing conversations, trends, and sentiment across platforms
• Build and maintain social media dashboards, and prepare monthly performance summaries (via PowerPoint) with recommendations for client and leadership review
• Thrive in a fast-paced environment, and adapt quickly to changing priorities and tasks on a day-to-day basis

Required qualifications:

• Bachelor's degree in marketing, communications, or a related field
• 5+ years of experience creating social media strategy and developing and managing social media presence for a federal government client
• 5 + years of experience creating and maintaining a federal agency's brand identity and public health education campaigns across multiple social media platforms
• US Citizenship required by the contract

Preferred qualifications:

• Demonstrated experience with social media platform management, content development, analytics, and listening tools
• Experience working with government agencies to build social media communications plans
• Experience presenting social media strategy and performance to senior leadership or client stakeholders
• Professional skills: Demonstrated experience integrating creative, data/analytics, and/or other client services teams to develop fully integrated, insight-driven campaigns
• Experience developing social media and communications plans and presenting to leadership teams
• Detail oriented with the ability to work in a fast-paced environment and manage multiple projects, deadlines, and priorities
• Strong writing skills
• Strong proficiency in PowerPoint and Microsoft Word
• Comfortable collaborating across internal and client teams
• Ability to work independently, seek help as needed and contribute to team and company culture

Please note: This role is contingent upon a contract award.

Working at ICF

ICF is a global advisory and technology services provider, but we’re not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future. We can only solve the world's toughest challenges by building a workplace that allows everyone to thrive. We are an equal opportunity employer. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read ourEEO policy. We will consider for employment qualified applicants with arrest and conviction records. Work Authorization and Sponsorship All candidates must be authorized to work in the United States. This position is not eligible for new H-1B visa sponsorship by ICF. Candidates who currently hold valid work authorization may be considered for a change of employer petition, subject to company policy and applicable immigration requirements. Reasonable Accommodations Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. To request an accommodation, please [e-mail] we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. Read more aboutworkplacediscriminationrights or our benefit offerings which are included in theTransparency in (Benefits) Coverage Act.

Bot and Third-Party Applications Please note that this application must be submitted directly by the applicant for consideration. Failure to do so may result in the application being excluded for consideration. Applicants needing an accommodation for disability or religious purposes in connection with the application process should contact [e-mail] for assistance.

Candidate AI Usage Policy At ICF, we are committed to ensuring a fair interview process for all candidates based on their own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) tools to generate or assist with responses during interviews (whether in-person or virtual) is not permitted. This policy is in place to maintain the integrity and authenticity of the interview process. However, we understand that some candidates may require accommodation that involves the use of AI. If such an accommodation is needed, candidates are instructed to contact us in advance [e-mail]. We are dedicated to providing the necessary support to ensure that all candidates have an equal opportunity to succeed.

Pay Range

There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position. The pay range for this position based on full-time employment is: $74,090.00 - $125,954.00 Maryland Remote Office (MD99)

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About ICF

ICF is a global consulting and technology services company with approximately 9,000 employees, but we are not your typical consultants. At ICF, business analysts and policy specialists work together with digital strategists, data scientists and creatives. We combine unmatched industry expertise with cutting-edge engagement capabilities to help organizations solve their most complex challenges. Since 1969, public and private sector clients have worked with ICF to navigate change and shape the future. Learn more at icf.com.