Social Media Intern, Playbook

Better Collective; Northern (KY); Hybrid; USD 21,000 - 30,000; Part time

Job summary

Better Collective is seeking a Social Media Intern to join our Betting Media team, primarily managing our X (Twitter) presence and driving engagement for Playbook. You will create, schedule, and publish sports betting content, spot trends in real-time, and support strategic initiatives to grow our audience.

You will assist in marketing the Playbook product across social channels, helping to increase reach and audience engagement while working with a fast-paced, sports‑fan focused team.

Qualifications

• Sports betting knowledge (familiarity with terms and markets)
• Social media trends and best practices focused on X (Twitter)
• Willingness to work weeknights and weekends during key events

Responsibilities

• Own content creation: Create, schedule, and execute sports betting content on our X (Twitter) account.
• Spot trends: Identify broader sports betting trends, viral moments, and real-time conversations.
• Support the strategy: Assist in growing our audience and strengthening brand presence.
• Market the Playbook product across social channels to drive reach and engagement.

Skills

Content creation

Trend spotting

Social media marketing

Sports knowledge

Job description

Hey there, Future Social Media Intern @ Better Collective!

Our mission is to be the world’s leading digital sports media company, making sports entertainment more engaging and transparent for fans worldwide.

Better Collective is the team behind industry-leading sports and betting media brands such as Action Network, HLTV, RotoGrinders, The Nation Network, BolaVIP, and Playmaker, reaching 400M+ monthly visits across digital, social, mobile, and CTV platforms.

With Playbook at the core of our media strategy, we're building content experiences that inform, entertain, and connect with high‑intent sports fans.

We’re now looking for a Social Media Intern to join our Betting Media team to assist in marketing our product, primarily through owning and managing our X (Twitter) presence. This role will be replacing the previous intern on the Playbook media team. It plays a key role in growing our reach, engaging our audience, and executing creative social media strategies.

This role is for you if…

• You live and breathe sports and sports betting. You know the terms, the lines, the trends, and what gets sports fans talking online.

• You’re an X (Twitter) native. You understand viral culture, memes, algorithms, and real‑time social dynamics.

• You’re a proactive creator. You love spotting trends as they happen and turning them into engaging content quickly.
  

How You’ll Make an Impact

Here are some of the ways you’ll contribute to our mission:

• Own Content Creation: Create, schedule, and execute sports betting content primarily on our X (Twitter) account.

• Spot Trends: Identify broader sports betting trends, viral moments, and real‑time conversations across sports media.

• Support the Strategy: Support the social media team in developing strategies to grow our audience and strengthen our overall brand presence.

• Market the Product: Assist in marketing the Playbook product across social channels to drive audience engagement and reach.

The Ideal Profile: Is This You?

Here’s what helps people succeed in this role:

• Sports Betting Knowledge: Familiarity with sports betting terms, markets, and overall betting culture.

• Social Media Familiarity: Strong understanding of social media trends and best practices, primarily focused on X (Twitter).

• Sports Media Enthusiast: Familiarity with the sports media landscape and live sports commentary.

• Schedule Availability: Willingness and availability to work some weeknights and weekends during key sporting events.
  

Meet Your Manager & Team

You’ll report to Andrew Basulto, Hiring Manager for the Betting Media & Playbook team. Andrew values creativity, speed, and audience‑first thinking, partnering closely with you while giving you the space to express your creative voice on social.

Your Growth & Our Culture

• Collaborative Environment: Work alongside passionate sports fans, writers, and content creators.

• Real Ownership & Impact: Your work directly shapes how our brand shows up on social media every day.

• Room to Grow: Gain hands‑on experience in a fast‑growing digital sports media setting.

• A Culture That's Informal & Fun: Expect memes, sports banter, and lively Slack channels.
  

Ready to Join?

We’re excited to learn more about you!