Social Media Editor, Selected

NBCUniversal; New York (NY); Hybrid; USD 65,000 - 80,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k)

Paid leave

Tuition reimbursement

Employee discounts

Job summary

NBCUniversal seeks a strategic, creative Social Media Editor to lead the brand’s organic social presence and shape how Selected journalism reaches audiences beyond traditional articles.

The role oversees social programming across Instagram, TikTok, YouTube, and more, translating journalism into compelling social storytelling and using performance insights to refine the approach.

Qualifications

• At least 5 years of professional social media, audience development or digital editorial experience for a major publisher, news organization or consumer brand.
• Strong editorial judgment and an understanding of journalistic standards, accuracy and sourcing.
• Experience developing and managing a high-volume social content calendar.

Responsibilities

• Develop and lead Selected’s organic social media strategy across Instagram, TikTok, Facebook, YouTube, Threads, X, Bluesky and emerging platforms.
• Own the day-to-day social editorial calendar, including programming, prioritization, scheduling and publishing.
• Set a clear editorial voice and platform-specific tone for Selected’s social channels.
• Translate articles, testing, expert reporting, product recommendations and breaking commerce coverage into engaging social-first content.
• Develop platform-native content packages rather than simply republishing article headlines and links.
• Develop recurring social franchises that build familiarity, loyalty and audience habit.
• Collaborate with editorial leadership, video, visuals, audience development, newsletters and production teams to plan multiplatform coverage.
• Monitor platform trends, creator behavior, cultural conversations and changes in audience habits.
• Use social listening to identify audience questions, product interests, pain points and emerging areas of coverage.
• Translate performance data into clear editorial recommendations and programming changes.
• Collaborate with commercial, partnerships and consumer teams on social components of appropriate campaigns while protecting editorial standards.
• Support social execution for newsletters, events, television appearances, streaming segments and other Selected initiatives.
• Occasionally appear on camera in social videos, explainers, discussions, product coverage or other formats.
• Take on additional projects and responsibilities as assigned.

Skills

Social media strategy

Audience development

Editorial judgment

Platform-native storytelling

Instagram/TikTok/YouTube

Content calendar management

Short-form video

On-camera presence

Analytics tools

Publishing tools

Tools

Publishing tools

Scheduling tools

Analytics tools

Job description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Selected is looking for a strategic, creative and highly collaborative Social Media Editor to lead the brand’s organic social presence and help shape how its shopping journalism reaches audiences beyond traditional articles.

This editor will own social programming and audience growth across platforms including Instagram, TikTok, Facebook, YouTube, Threads, X, Bluesky and emerging channels. They will develop platform-specific strategies, manage the social editorial calendar, translate Selected’s journalism into compelling social storytelling and use performance insights to continually refine the brand’s approach.

The ideal candidate is both an editor and an audience strategist. They understand that a successful story should not look or sound identical on every platform. They know how to preserve editorial authority while making content feel conversational, visual, personality-driven and native to the way audiences actually use social media.

This person will also play a central role in building recognizable voices and faces across Selected. They will work with reporters, editors and creators to develop recurring franchises, coach talent, identify on-camera opportunities and help the brand reach younger audiences without sacrificing trust, accuracy or editorial rigor.

Responsibilities

• Develop and lead Selected’s organic social media strategy across Instagram, TikTok, Facebook, YouTube, Threads, X, Bluesky and emerging platforms.
• Own the day-to-day social editorial calendar, including programming, prioritization, scheduling and publishing.
• Set a clear editorial voice and platform-specific tone for Selected’s social channels.
• Translate articles, testing, expert reporting, product recommendations and breaking commerce coverage into engaging social-first content.
• Develop platform-native content packages rather than simply republishing article headlines and links.
• Develop recurring social franchises that build familiarity, loyalty and audience habit.
• Collaborate with editorial leadership, video, visuals, audience development, newsletters and production teams to plan multiplatform coverage.
• Monitor platform trends, creator behavior, cultural conversations and changes in audience habits.
• Use social listening to identify audience questions, product interests, pain points and emerging areas of coverage.
• Translate performance data into clear editorial recommendations and programming changes.
• Collaborate with commercial, partnerships and consumer teams on social components of appropriate campaigns while protecting editorial standards.
• Support social execution for newsletters, events, television appearances, streaming segments and other Selected initiatives.
• Occasionally appear on camera in social videos, explainers, discussions, product coverage or other formats.
• Take on additional projects and responsibilities as assigned.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $65,000 - $80,000

• At least 5 years of professional social media, audience development or digital editorial experience for a major publisher, news organization or consumer brand.
• Proven experience managing and growing sizable social accounts across multiple platforms.
• Strong expertise in Instagram, TikTok and YouTube, with a clear understanding of how audience behavior differs by platform.
• A portfolio demonstrating successful social programming, audience growth, editorial judgment and platform-native storytelling.
• Strong editorial judgment and an understanding of journalistic standards, accuracy and sourcing.
• Experience developing and managing a high-volume social content calendar.
• Strong understanding of short-form video, visual storytelling and creator-led content.
• A proactive, highly organized work style and the ability to manage competing priorities under deadline.
• Strong attention to detail and experience working within publishing, scheduling and analytics tools.
• Comfort appearing on camera occasionally and helping others develop their on-camera presence.
• A distinct point of view about what makes social content useful, entertaining, credible and worth sharing.

Additional Requirements

• Candidate must have unrestricted employment authorization to work in the United States
• Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation.

You can submit your request to [e-mail].