Social Media Ecosystem Coordinator

Scratch and Peck Feeds; United States; Hybrid; USD 55,000 - 65,000; Full time

Benefits offered by this job

401K match

Employee Incentive Program

Professional growth opportunities

Job summary

A premium organic animal feeds manufacturer is seeking a Social Ecosystem Coordinator to enhance their social presence and community engagement. This role involves content creation, managing influencer relationships, and analyzing performance metrics. Applicants should have at least 2 years of experience in social media marketing and a passion for building authentic connections within the community. The position offers competitive compensation and a collaborative work environment.

Qualifications

• Experience building engaged social communities.
• Strong understanding of social media platforms.
• Detail-oriented project coordination skills.

Responsibilities

• Create, schedule, and publish daily social media content.
• Engage with community members.
• Track and report on social media performance metrics.

Skills

Social Media Marketing

Content Creation

Community Management

Influencer Marketing

Data Analysis

Education

2+ years in social media marketing or related field

Tools

Grin (influencer management platform)

Job description

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REPORTS TO: Claire Bow, Head of Creative & Social Media Strategy

LOCATION: Preference for Colorado or Washington State candidates. Remote applicants will be considered.

SALARY RANGE: $55,000 - $65,000K annually

ABOUT SCRATCH & PECK FEEDS: Established in 2010, Scratch and Peck Feeds is a premium organic animal feeds manufacturer headquartered in the Skagit Valley region of Washington State. As a family-owned Certified B-Corp, we measure our success by three pillars of sustainable business: People, Planet and Profit.

CORE VALUES: Scratch and Peck Feeds is built on a foundation of four core values.

• Bold Determination

• Genuine Authenticity

These values guide all interactions between employees, customers, community, and business partners.

Position overview

The Social Ecosystem Coordinator is the connective tissue between our social strategy and daily execution - someone who thrives at the intersection of content creation, community engagement, and relationship management. You'll wear many hats: content creator, community manager, influencer liaison, campaign coordinator, and brand storyteller. This role requires someone who can seamlessly shift from crafting scroll-stopping social content to coordinating influencer partnerships to analyzing performance metrics. If you love building authentic community connections while driving measurable results, this is your role.

Essential duties & responsibilities

• Social Media Content & Community Management
• Create, schedule, and publish daily social media content across all platforms
• Engage with community members authentically and promptly, building brand loyalty
• Monitor conversations, respond to comments/messages, and foster meaningful connections
• Execute social content strategy developed by creative leadership
• Influencer Program Coordination
• Manage day-to-day influencer outreach, communication, and relationship building
• Coordinate content collaboration between influencers and internal creative team
• Execute influencer campaign logistics, timelines, and deliverables
• Become fluent in influencer management platform (Grin) and optimize workflows
• Performance Tracking & Optimization
• Track and report on social media performance metrics across platforms
• Analyze influencer partnership ROI and campaign effectiveness
• Compile monthly performance reports and strategic insights
• Identify trends, opportunities, and areas for optimization
• Direct-to-Consumer Communications
• Create and manage email newsletters and customer communications
• Support D2C content strategy across owned media channels
• Ensure consistent brand voice and messaging across all touchpoints
• Campaign Support & Cross-Functional Collaboration
• Provide tactical support for integrated marketing campaigns
• Coordinate campaign timelines and asset management
• Participate in marketing team meetings and contribute creative ideas
• Support various marketing projects and initiatives as needed

Education & experience

• Professional Experience
• 2+ years in social media marketing, content creation, or community management
• Demonstrated success building engaged social communities
• Experience with influencer marketing or partnership coordination
• Core Competencies
• Exceptional written communication and storytelling ability
• Strong understanding of social media platforms, trends, and best practices
• Detail-oriented project coordination and time management skills
• Comfortable with data analysis and reporting
• Ability to work independently while collaborating across teams
• Ideal Attributes
• Authentic communicator who genuinely enjoys building relationships
• Creative thinker who can execute strategic vision tactically
• Organized multitasker who thrives in dynamic environments
• Collaborative team player who takes initiative
• Passionate about organic agriculture, sustainability, or animal wellness (bonus!)
• Demonstrated experience with poultry (chickens and/or ducks) or small-scale livestock is strongly preferred. Familiarity with animal care, feed routines, and backyard flock life will help in creating authentic, resonant content

What we offer

• Opportunity to shape social presence for a mission-driven B-Corp
• Creative, collaborative team environment with supportive leadership
• Professional growth and skill development opportunities
• Meaningful work making positive impact for people, planet, and animals
• Competitive compensation based on experience, 401K match, Employee Incentive Program

A note on applying

Scratch and Peck Feeds is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

We’re looking for someone who truly understands the lifestyle of our community. Demonstrated experience with poultry or small-scale livestock is strongly preferred, but we encourage candidates who are passionate about community building, creative storytelling, and growing with us to apply.