Social Media & Digital Content Coordinator

SWABACK; Scottsdale (AZ); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

401k with matching

Paid time off

Job summary

SWABACK Architects + Planners seeks a creative Social Media & Digital Content Coordinator to develop and manage our social presence, especially Instagram and LinkedIn, turning design work into compelling visual stories.

The ideal candidate will craft a strategic content calendar, produce original posts and reels, visit projects, and collaborate with firm leadership and the marketing team to measure engagement and refine storytelling.

Qualifications

• Portfolio demonstrating social media accounts and content you have created.
• Experience in social media, content creation or related field.
• Strong writing and storytelling ability.

Responsibilities

• Develop and maintain a consistent social media strategy and content calendar.
• Create, edit and publish original content for Instagram, LinkedIn and other platforms.
• Develop engaging stories around architecture, planning, interiors, people and design thinking.
• Create Reels and other short-form video content.
• Identify content opportunities from day-to-day work and projects.
• Collaborate with architects and designers to uncover project stories and visuals.
• Visit projects and studio to capture photographs and video.
• Use existing photography, renderings, sketches and archival material creatively.
• Write concise captions communicating design ideas without sounding promotional.
• Maintain a consistent visual identity and voice across platforms.
• Follow industry trends and bring new ideas to the firm.
• Monitor engagement and respond to comments and interactions.
• Provide monthly performance reports and insights.
• Coordinate with marketing to support business development.

Skills

Social media strategy

Content creation

Digital marketing

Visual storytelling

Instagram

LinkedIn

Video editing

Adobe Creative Suite

Canva

CapCut

Photography

Tools

Adobe Creative Suite

Canva

CapCut

Job description

SWABACK Architects + Planners is seeking a creative, visually sophisticated Social Media & Digital Content Coordinator to develop and manage our social media presence.

We are looking for someone who sees social media as more than simply posting project photographs. The right person will be curious about architecture, design, art, landscape, travel, people and place, and will know how to turn the work and culture of a design firm into compelling visual stories.

This position will take primary responsibility for our social media presence, particularly Instagram and LinkedIn, and will work directly with firm leadership and our marketing team.

Key Responsibilities

• Develop and maintain a consistent social media strategy and content calendar.
• Create, edit and publish original content for Instagram, LinkedIn and other appropriate platforms.
• Develop engaging stories around our architecture, planning, interiors, people, projects and design thinking.
• Create Reels and other short-form video content.
• Identify interesting content opportunities within the firm's day-to-day work rather than waiting for material to be handed over.
• Work with architects and designers to uncover the stories behind projects, sketches, models, materials and design decisions.
• Visit projects and the studio periodically to capture photographs and video.
• Develop creative ways to use existing photography, renderings, sketches and archival material.
• Write concise, engaging captions that communicate design ideas without sounding overly promotional or corporate.
• Maintain a consistent visual identity and voice across platforms.
• Follow developments in architecture, design and social media and bring new ideas to the firm.
• Monitor engagement and respond appropriately to comments and interactions.
• Track performance and provide simple monthly reporting on what is working and what should change.
• Coordinate with the firm's marketing staff so social media supports broader marketing and business-development efforts.

What We Are Looking For

We are less interested in a specific degree than in creative talent, visual judgment and evidence that you know how to make people stop scrolling.

The Ideal Candidate Will Have:

• Approximately 2–5 years of experience in social media, content creation, digital marketing or a related creative field.
• A strong portfolio or examples of social media accounts and content you have created.
• Excellent visual judgment and an appreciation for architecture and design.
• Strong writing and storytelling ability.
• Demonstrated knowledge of Instagram and LinkedIn.
• Experience creating and editing short-form video.
• Proficiency with tools such as Adobe Creative Suite, Canva, CapCut or similar platforms.
• An understanding of social media trends without feeling compelled to follow every trend.
• The initiative to find stories and content opportunities independently.
• The confidence to propose new ideas and experiment with different approaches

Experience with an architecture, interior design, landscape architecture, hospitality, real estate or other design-oriented organization would be helpful but is not required.

Most Important

We want someone who can look at an exceptional building, an interesting sketch, a construction detail, a site visit or a conversation with one of our architects and immediately begin thinking:

"There's a story here. How do I tell it?"

About SWABACK, PLLC

SWABACK is a team of dedicated individuals individuals providing award winning services in commercial, multifamily residential, recreation, and intuitional architectural design, community development, land planning and interior design. Located in Scottsdale, Arizona, the firm was founded in 1978 and practices throughout the United States and internationally.

We offer a competitive salary and comprehensive benefits package including Medical, Dental, Group Life, 401k Plan (Matching) and PTO.

For an overview of our work, please visit our website: www.swaback.com