Social Media & Digital Community Strategist

Onshape; Boston (MA); On-site; USD 75,000 - 85,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision insurance

401(k) matching

Employee stock purchase program

Job summary

Onshape, a PTC company, is seeking a Social Media & Digital Community Strategist in Boston. You will shape how Onshape engages with engineering communities, craft content for LinkedIn, YouTube, Meta, Reddit, and X, and grow authentic voices across the ecosystem.

You will develop strategies, publish diverse content including customer stories and explainers, and partner with teams to refine approach using data and platform insights.

Qualifications

• 3+ years of experience in B2B social media, digital communities, content, or related market influence roles.
• Experience editing short-form video for social media with captions.
• Experience engaging technical or engineering audiences; familiarity with CAD or technical software is valuable.
• Experience building relationships in online communities and developing employee or executive LinkedIn advocacy.
• Experience with social listening, analytics, and publishing tools; Brandwatch is a plus.

Responsibilities

• Develop and execute Onshape’s social and community strategy across channels.
• Create and publish customer stories, technical explainers, executive perspectives, video, and event coverage.
• Build employee and executive advocacy to expand Onshape’s reach.
• Monitor conversations and trends with Brandwatch and translate insights into content and campaigns.
• Collaborate with SEO/GEO teams and other internal groups to improve visibility and content impact.

Job description

## Social Media & Digital Community StrategistApply: Boston, MA, USA: Full time: Posted Today: JR112983Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business.Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow – all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.Onshape by PTC is a cloud-native CAD and PDM platform that runs on any device, anywhere, with no IT setup required. We’re looking for a highly motivated Social Media and Digital Community Strategist to shape how Onshape shows up across social media and online engineering communities. This is an opportunity to help more engineers discover and engage with Onshape by creating content they find useful, joining conversations where we can add value, and building trust and credibility with technical audiences. You’ll set the strategy and bring it to life. You’ll actively build and manage Onshape’s presence across LinkedIn, YouTube, Meta, Reddit, and X, while evaluating emerging channels, platforms, and communities. You’ll tailor content and engagement to each platform, actively participate in relevant conversations, and use audience insights and performance data to continually improve our approach. **Success in this role will include the ability to:** * Develop and execute Onshape’s social and community strategy, including experimenting with new formats and platforms, measuring performance, and refining the approach to build brand presence, influence, and engagement across relevant audiences.* Engage with CAD, engineering, manufacturing, and product development communities. Participate in relevant conversations and build relationships with customers, industry experts, creators, and influencers.* Create and publish content for each channel, including customer stories, technical explainers, executive perspectives, video, and event coverage.* Build an employee and executive advocacy program that helps employees and technical experts develop their LinkedIn presence, share their expertise, and expand Onshape’s reach through authentic/credible voices.* Use Brandwatch and platform data to monitor conversations, competitors, and industry trends; translate those insights into recommendations for content, campaigns, webinars, and paid media.* Partner with SEO/GEO teams to improve Onshape’s visibility in organic search and AI-generated answers through social activity, expert voices, and third-party content.* Coordinate with support, product, creative, and paid media teams to respond to questions, share feedback, escalate sensitive issues, and develop social content.* Stay current on social platforms, community practices, and new technologies; apply what you learn to improve Onshape’s approach. **Preferred Skills and Knowledge:** * Excellent verbal and written communication skills, plus the ability to explain complex CAD, engineering, and product development concepts clearly to technical audiences.* Strong understanding of social platforms and digital communities, including how to tailor content and community-building approaches to different audiences and platforms.* A self-motivated, creative, and proactive approach to working independently and with others.* Strong analytical and organizational skills, with the ability to manage multiple channels and priorities.* Sound judgment when using AI tools for research and content creation, with attention to accuracy, originality, and Onshape’s voice. **Preferred Experience and Qualifications:** * 3+ years of experience in B2B social media, digital communities, content, or related market influence roles.* Experience editing short-form video for social media, including adapting footage and adding captions for different platforms.* Experience engaging technical or engineering audiences; familiarity with CAD, manufacturing, or technical software is especially valuable.* Experience building relationships in online communities and developing employee or executive LinkedIn advocacy.* Experience with social listening, analytics, and publishing tools; Brandwatch or a comparable platform is a plus. PTC carefully considers a wide variety of factors when determining compensation. The anticipated annual salary range for this position is between $75,000-$85,000. The salary range reflects a good-faith estimate of compensation at the time of posting. Actual compensation may vary based on a candidate's skills, qualifications, experience, and location. Additionally, candidates may be eligible for a performance-based bonus. Employees also have the opportunity to become a PTC shareholder through our employee share purchase program (ESPP), which allows for the purchase of discounted PTC stock. Certain roles may also be eligible for participation in our equity programs. Employees may be eligible for medical, dental and vision insurance, paid time off and sick leave, tuition reimbursement, 401(k) contributions and employer match, flexible spending accounts, life insurance, disability coverage and, if you are an office-assigned employee, a generous commuter subsidy. All total rewards and benefits programs are subject to applicable plan eligibility and other terms and conditions. For more information about PTC’s comprehensive benefits, please visit our Careers Page.PTC recruits on a rolling basis. Candidates are considered as they apply, until the opportunity is filled. This position is not eligible for employment-based immigration sponsorship. Applicants must be authorized to work in the United States without requiring current or future sponsorship from PTC.At PTC, we believe in the power of diverse ideas and perspectives. As a global company that values and respects all identities, cultures, and perspectives, we strive to create an inclusive PTC for ALL through an environment where everyone feels like they belong and are empowered to bring their true, authentic selves to work. Proud to be an Equal Opportunity Employer, we welcome applicants from all backgrounds and hire without regard to race, national origin, religion, age, color, ethnicity, ancestry, marital status, sex (including pregnancy), sexual orientation, gender identity, gender expression, genetic information, disability, veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.For more information about PTC’s comprehensive benefits and our AI usage, please visit our Careers Page (https://www.ptc.com/en/careers/united-states-careers). Applications will be accepted on an on-going basis until the opportunity is filled.PTC endeavors to make ptc.com/careers accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact PTC's Talent Acquisition team at [e-mail]. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.