Social Media & Digital Community Coordinator

Hamilton College; United States; On-site; USD 34,000 - 41,000; Full time

Job summary

Hamilton College seeks a Social Media & Digital Community Coordinator to manage daily social content, support digital storytelling, and supervise student interns. You’ll engage audiences across Instagram, TikTok, YouTube, Facebook, LinkedIn, and X, shaping a consistent institutional voice.

The role blends creativity with strategy, requires evening/weekend hours, and offers opportunities to grow Hamilton’s online communities through analytics, campaigns, and collaborative projects.

Qualifications

• Bachelor’s degree required.
• At least one year of professional experience creating social media content for a brand, organization, or institution.
• Experience with Canva, CapCut, and Adobe Creative Suite preferred.
• Familiarity with platforms including Instagram, TikTok, YouTube, Facebook, LinkedIn and X.

Responsibilities

• Create and publish content for Hamilton’s institutional accounts (TikTok, Instagram, Facebook, LinkedIn, X).
• Maintain an authentic and engaging voice across platforms and align with the content calendar.
• Assist with paid social media campaigns related to recruitment and brand awareness.
• Monitor campaign performance using analytics tools and prepare reports.
• Help supervise student interns in a digital media program.

Skills

Social media content creation

Communication

Project management

Education

Bachelor's degree

Tools

Canva

CapCut

Adobe Creative Suite

In-app editing tools

Job description

Position Summary

The Social Media & Digital Community Coordinator plays a key role in Hamilton College’s digital engagement efforts. Reporting to the Social Media and Digital Community Manager, this position supports the College’s day-to-day social media presence, collaborates on digital storytelling campaigns, and assists with supervising student interns. This role blends creativity with strategy and is ideal for a skilled communicator who understands how to engage a variety of audiences across digital platforms. Candidates should be familiar with platforms including Instagram, TikTok, YouTube, Facebook, LinkedIn, and X, and be excited about building and growing online communities. This position requires some evening and weekend hours.

Responsibilities

• 60% Social Media Management and Content Creation Create and publish content for Hamilton’s institutional accounts (TikTok, Instagram, Facebook, LinkedIn, X, and others). Maintain an authentic and engaging voice across platforms. Develop content in alignment with the College’s strategic messaging and content calendar. Use scheduling tools for content planning and publishing. Track and apply best practices, trends, and platform updates. Assist with maintaining a consistent social media calendar.
• 25% Digital Strategy and Campaign Planning Support integrated marketing efforts, enrollment communications, and event promotion. Assist with paid social media campaigns related to recruitment and brand awareness. Help craft compelling digital stories that engage audiences and align with institutional goals. Monitor campaign performance using analytics tools (Instagram Insights, Meta Business Suite, Google Analytics). Assist with compiling reports and supporting strategy adjustments. Assist with coordinating a student digital media intern team/program.
• 15% Community Management and Engagement Help determine platform priorities and engagement strategies. Help identify and amplify user-generated content from students, alumni, and the community. Help foster relationships with followers through thoughtful digital interactions. Other duties and special projects as assigned.

Qualifications & Experience

Required Qualifications Bachelor’s degree At least one year of professional experience creating social media content for a brand, organization, or institution.

Preferred Qualifications

Experience with content creation tools (Canva, CapCut, Adobe Creative Suite, or in-app editing tools). Visual fluency (interest and/or practice in photography, videography, fine art, graphic/digital graphics creation, website creation). Experience working in higher education and/or knowledge of the higher education market.

Knowledge, Skills, and Abilities

Strong communication, project management, and organizational writing, editing, and visual storytelling skills. Knowledge of social media marketing and strategies, analytics, platform best practices, trends, and user habits to target applicable audiences. Ability to experiment with trying different approaches to content creation that build engagement. Ability to work both independently and collaboratively in a fast-paced environment. Ability to build professional relationships with colleagues and constituents to meet shared goals and objectives. Ability to learn and demonstrate interest in higher education, communication, and marketing. Ability to support for the College’s mission as a private liberal arts college.

Compensation Range

$25.00 - $30.00 per hour

EEO Policy

Hamilton College is an equal opportunity employer and is committed to creating an accessible, supportive environment and an educational experience that recognizes a wide array of experiences, backgrounds and viewpoints as integral components of academic excellence. Candidates who can contribute to those goals are encouraged to apply and identify their strengths in these areas.

Benefits

For Benefits Information, please navigate to the following link: Employment - Work at Hamilton - Hamilton College