Social Media Coordinator (Part-Time)

The Cottage; Severna Park, Northern (MD, KY); Hybrid; USD 25,000 - 33,000; Part time

Benefits offered by this job

Equipment provided

Job summary

The Cottage in Severna Park is seeking a part-time Social Media Coordinator to own day-to-day social media execution. You’ll plan, create, schedule, and manage content across our platforms while engaging with our community and growing our audience.

You’ll understand our core customer and craft content that speaks to her. This hands-on role offers 10–15 hours weekly, with potential to grow as our retail brand expands during peak seasons.

Qualifications

• Experience managing social media for a brand or business.
• Ability to create reels and short-form video content.
• Basic graphic skills with Canva or similar.
• Retail, fashion, or lifestyle brand experience is a bonus.
• Equipment provided.

Responsibilities

• Execute social media strategy across platforms.
• Plan, create, and schedule content.
• Write captions consistent with brand voice.
• Engage with followers and manage community.
• Identify local collaborations and partnerships.
• Analyze growth and performance.

Skills

Social media mgmt

Video creation

Creative thinking

Trend adaptation

Audience engagement

Tools

Canva

Job description

Location: In-person, Severna Park & Annapolis
Schedule: Part-time, fixed weekly schedule (average 10–15 hours/week)
Compensation: Hourly, based on experience
Reports to: Marketing Manager
Hiring timeline: Open until filled (looking to hire ASAP)

What This Role Does

This role owns day-to-day social media execution for The Cottage. You’ll plan, create, schedule, and manage content across our social platforms, while actively engaging with our community and growing our audience.

You will need to understand our core customer and create content that speaks directly to her.

Responsibilities

Social Media Execution

• Execute the overall social media strategy
• Plan and research content ideas based on season, events, and product launches
• Create and schedule reels and static posts
• Write captions that align with our brand voice
• Keep digital profiles updated (events, seasonal changes, promotions)

Community Management

• Monitor and respond to comments and messages
• Engage with followers consistently
• Reach out for local collaborations and partnerships
• Identify opportunities to increase engagement and visibility

Growth & Performance

• Own social media growth
• Suggest ideas to improve reach and performance

Time Commitment

Average 10–15 hours per week

Hours may increase during peak seasons, especially October–December

What We’re Looking For

• Strong understanding of Instagram, Facebook, Pinterest & TikTok
• Comfortable on video and behind the camera
• Creative, organized, and self-motivated
• Understands trends but knows how to adapt them to our brand
• Detail-oriented and responsive
• Comfortable engaging directly with customers online
• Brings ideas, not just execution

Experience & Skills

• Experience managing social media for a brand or business
• Comfortable creating reels and short-form video content
• Basic graphic skills (Canva or similar)
• Retail, fashion, or lifestyle brand experience is a bonus
• Equipment provided
• Part-time role with opportunity to grow into a full-time position
• Hands-on role inside a fast-paced retail brand
• Examples of social media accounts you’ve managed (or sample work)
• Hourly pay expectation (or range)

Short responses (2–3 sentences each) to the following:

What interests you most about this role?

What would you do to grow The Cottage’s social media presence?