Social Media Coordinator

BrightView LLC; Norwood (OH); On-site; USD 42,000 - 64,000; Full time

Benefits offered by this job

PTO

401k with employer match

Training and certification programs

Health, dental, vision and disability/

Tuition Reimbursement after 1 year

Job summary

BrightView Health seeks a Social Media Coordinator to manage daily social media activity, online listings, and brand reputation across locations. You will create, schedule, publish content, and engage followers while collaborating with cross-functional teams in a healthcare setting.

The role emphasizes storytelling aligned with organizational goals, metrics tracking, and timely posting of multi-media content. A passion for healthcare communications and strong writing are essential.

Qualifications

• Exceptional written and verbal communication skills
• Proven ability to create engaging content for major social platforms
• Ability to manage multiple tasks and deadlines in a fast-paced environment
• Proficiency with MS 365 and Canva
• Basic knowledge of SEO and web metrics
• Familiarity with social media management and review platforms
• Experience in healthcare or regulated industries is a plus
• Digital marketing experience including internships
• Photography and video capture/editing for social platforms

Responsibilities

• Execute daily social media operations for BrightView locations, including scheduling and publishing
• Create audience-specific content that aligns with brand and compliance guidelines
• Monitor channels and respond to comments and inquiries in a timely, on-brand voice
• Conduct social listening and escalate reputation issues as needed
• Monitor, respond to reviews on Indeed, Glassdoor and Google
• Maintain accurate directory listings and online profiles
• Assist with copywriting and editing for blogs and digital content
• Support the multimedia content calendar and KPI reporting

Skills

Content creation

Social media management

Multi-tasking

MS365

Canva

SEO basics

Hootsuite

Review management

Photography/videography

Digital marketing

Education

Bachelor's degree in marketing or related field

Tools

Hootsuite

ChatMeter

Job description

Overview

The Social Media Coordinator supports BrightView’s mission by managing daily social media activity, online directory listings, and monitoring brand reputation online. This role creates, schedules, and publishes content, engages followers and target audiences, and ensures accurate online profiles and listings for all BrightView locations. Organized, detail oriented, and creatively driven, the ideal candidate brings a strong passion for storytelling that meets organizational goals. They work with their manager to plan and execute multi-media content through cross-functional collaboration in a fast-paced healthcare environment.

Responsibilities

Social Media

• Execute daily social media operations for all BrightView accounts, including scheduling, publishing, monitoring, responding, and reporting.
• Create engaging, audience-specific content on social media platforms that aligns with brand, editorial and compliance guidelines.
• Monitor all channels and engage with audiences by responding to comments, direct messages, and inquiries in a timely, on-brand voice.
• Conduct social listening to identify brand mentions, trends, and potential reputation issues, escalating as necessary.

Online Reputation & Listings

• Monitor, track, and respond to reviews on platforms such as Indeed, Glassdoor, and Google.
• Monitor review sentiment and escalated critical feedback to appropriate teams.
• Maintain accurate and consistent directory listings and online profiles across Google Business Profiles, Bing, Yelp, and BrightView website location pages.

Content Support

• Assist with copywriting and editing for blogs and other digital content as assigned.
• Support the maintenance of BrightView’s multi-media content calendar, ensuring timely, relevant posting aligned with organizational objectives and key dates.
• Track, measure, report and optimize KPIs and engagement metrics.

Qualifications

Experience:

• Exceptional written and verbal communication skills, with an eye for detail and the ability to adapt tone for different platforms and audiences.
• Proven ability to create and manage high-quality, engaging content on major social media platforms.
• Ability to manage multiple tasks, deadlines, and priorities in a fast-paced environment.
• Proficiency with MS365 and Canva.
• Basic knowledge of SEO and web traffic metrics.
• Familiarity with social media management software ("e.g., Hootsuite") and review management/local listings platforms ("e.g., ChatMeter").
• Digital marketing experience (internships included).
• Photography and video capture/editing for social platforms.
• Experience in healthcare, behavioral health, or other regulated industries is a plus.

Education:

• Bachelor’s degree in marketing, Communications, Digital Media, Public Relations, or related field.

BRIGHTVIEW HEALTH BENEFITS AND PERKS

• PTO (Paid Time Off)
• Immediately vested and eligible in 401k program with employer match.
• Company sponsored ongoing training and certification opportunities.
• Full comprehensive benefits package including medical, dental, vision, short term disability, long term disability and accident insurance.
• Substance Use Disorder Treatment and Recovery Loan Repayment Program (STAR LRP)
• Tuition Reimbursement after 1 year in related field

We offer competitive compensation, comprehensive benefits, and a supportive work environment dedicated to your professional growth and development.