Social Media Coordinator

Team Penske; Mooresville (NC); On-site; USD 65,000 - 90,000; Full time

Job summary

Team Penske in Mooresville, NC is seeking a creative and analytical Social Media Content Producer to join our digital marketing team. You will manage calendars, coordinate posts with the Creative Team, and develop editorial plans aligned with content objectives.

The role focuses on engaging short-form content for partners and drivers, analyzes performance, and supports cross‑functional teams across Partnership Marketing, Branding and Licensing. Some travel may be required.

Qualifications

• Bachelor's degree or equivalent work experience in the field.
• 3+ years in social media and video content production roles.
• Advanced proficiency in social media tools with best practices for each channel.
• Knowledge of social reporting and analytics tools (e.g. Zoomph, META Insights).
• Strong copywriting for audience engagement and conversion.
• Excellent interpersonal, verbal, and written communication; ability to cross‑level collaboration.
• Proficiency with office software and creative tools.
• Experience with production companies is a plus.

Responsibilities

• Manage comprehensive social media content calendar for consistent posting across platforms.
• Monitor trends and propose ideas to increase followers and engagement.
• Develop partner-specific social content plans and schedules.
• Support community management and crisis communications during events.
• Collaborate with internal departments to align with KPIs and channel goals.
• Create and plan timely posts with the creative team.
• Analyze performance and generate reports to guide strategy.
• Coordinate content capture and posts around events and activations.

Skills

Strong copywriting

Project management

Interpersonal communication

Cross-functional collaboration

Video content production

Education

Bachelor's degree or equivalent

Tools

Adobe Creative Suite

Job description

These responsibilities may include, but are not limited to: managing social media content and scheduling across Team Penske digital platforms, coordinating timely posts with the Creative Team, developing weekly and monthly editorial calendars aligned with content objectives, creating engaging short‑form content, and supporting partnership and sponsorship content requests in collaboration with account managers and drivers. This is not a remote role.

The ideal candidate is both analytical and creative. They will be able to work as part of a team, and will work closely with other Team Penske departments, including but not limited to Partnership Marketing, Branding and Licensing.

Responsibilities

• Manage and maintain a comprehensive social media content calendar to ensure consistent and timely posting and best strategies applied across the varying platforms.
• Monitor social media trends and present new ideas to enhance the current content strategy to increase total followers and engagement.
• Develop and execute customized social media plans for partners, including content strategy, posting schedules, and performance goals.
• Participate in community management and crisis communications, including the ability to adapt messaging and posting strategies during live events.
• Collaborate with internal departments on social media requests and provide recommendations on social media support that fit the business objectives and role of channel KPIs.
• Manage content and plan specific, timely posts alongside the creative team.
• Monitor performance analytics for all team social channels, analyzing trends, measuring results against objectives, and producing comprehensive reports to guide social strategy and decision‑making.
• Adapt social performance insights into relevant reports for stakeholders and leadership.
• Drive and direct strategy for Team Penske social channels based on best practices within the industry and the team’s ongoing social performance.
• Fulfill and coordinate partnership/sponsorship content requests with account managers/drivers.
• Manage multiple projects simultaneously - both planned and unplanned.
• Create compelling short‑form content for Team Penske digital media platforms.
• Work to capture both inner‑office and at‑track social media content of drivers, partner activations, etc.
• Keep up with important team dates and milestones and create digital content to use with social media posts.
• Be a part of the planning process for yearly content capture ideation and support execution.
• Serve as liaison between team and sanctioning bodies to collaborate on social content programing and messaging.
• Serve as a resource for the team on how to best produce video content for partners.
• Participate in weekly meetings, brainstorming sessions and give detailed reports.
• Participate in calls with partners and the communications team when needed to come up with new and engaging ways to showcase our partners and drivers through content.
• Be an adaptable team player in all situations, including performing other duties as assigned.
• Adherence to all company policies and procedures.

Qualifications

• Bachelor's degree or equivalent work experience within the field.
• 3+ years of relevant experience, specifically within social media and video content production and development roles.
• Advanced proficiency in social media tools with strong understanding of best practices and nuances of each channel (Facebook, X, Instagram, Threads, TikTok, LinkedIn and YouTube.)
• Knowledge of social reporting and analytics tools (i.e. Zoomph, META Insights, etc.) and creating reports.
• Strong copywriting skills with a focus on audience engagement and conversion.
• Excellent interpersonal, verbal, and written communication skills; and the ability to communicate across all levels within an organization.
• Strong proficiency in project management, supported by working knowledge of word processing, spreadsheet, development, design, and database software.
• Proficiency using the Adobe Creative Suite (including Photoshop, Illustrator, After Effects, Premiere, etc.)
• Strong knowledge of motorsports is preferred.
• Previous experience working with production companies.
• Exceptional level of organization and attention to detail.
• Ability to work well with others in a cross‑functional team environment.
• Self‑starter and highly motivated to succeed.
• Maintain the company’s professional image and message at all times.
• Ability to work weekends and travel frequently throughout the year, with a heavy emphasis on race weekend travel and additional weekday travel as needed. Candidates should be comfortable with a travel‑intensive schedule.