Social Media & Content Marketing Specialist

DeMayo Marketing, LLC; Charlotte (NC); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Competitive salary

Medical, dental, and vision insurance

Firm-paid base life insurance

Disability coverage

401(k) with employer match

Paid time off, holidays, and volunteer

Job summary

DeMayo Law Offices is seeking a Marketing Specialist to plan and execute marketing initiatives, coordinate campaigns, and develop materials across social platforms. You will track performance and help translate data into actionable insights.

Working with attorneys, internal teams, and external vendors, you will ensure publishing schedules and approvals stay on track while maintaining a consistent brand voice and reporting on results.

Qualifications

• At least two years of professional experience managing social media, digital content, or related marketing initiatives.
• Strong writing, copy-editing, proofreading, and storytelling skills with close attention to accuracy and tone.
• Hands-on experience publishing and managing content across major social media platforms.
• Ability to organize multiple projects, manage deadlines, and coordinate approvals in a fast‑paced environment.
• Working knowledge of social media analytics and the ability to translate performance data into practical recommendations.
• Sound judgment when handling public comments, sensitive topics, and brand reputation.
• Bachelor’s degree preferred; an equivalent combination of education, certifications, and relevant experience may be considered.

Responsibilities

• Develop, write, edit, schedule, and publish content across Facebook, Instagram, LinkedIn, YouTube, X, and other platforms.
• Build and maintain a social media content calendar aligned with priorities, campaigns, events, and community initiatives.
• Create platform-specific copy, captions, short-form video concepts, attorney content, graphics briefs, and real-time posts.
• Coordinate with attorneys, internal teams, agencies, photographers, videographers, and designers to produce content on schedule.
• Monitor social channels and respond to comments and messages promptly and professionally.
• Identify opportunities to feature attorneys, client education, case results, firm culture, recruiting, events, and community impact.
• Monitor platform trends and competitor activity to recommend opportunities.
• Track reach, engagement, audience growth, traffic, video performance, and conversions; prepare monthly reports.
• Use insights to test and improve content topics, formats, posting schedules, and calls to action.
• Support email newsletters and other marketing copy while maintaining a consistent brand voice.
• Maintain content files, approvals, publishing schedules, and campaign documentation.
• Support firm events and participate in the social committee.
• Perform other related duties as assigned.

Skills

Social media management

Copywriting

Analytics

Content publishing

Project coordination

Storytelling

Education

Bachelor’s degree preferred

Tools

Hootsuite

Sprout Social

Canva

Adobe Creative Cloud

Google Analytics

Job description

DeMayo Law Offices is seeking a Marketing Specialist to plan and execute marketing initiatives, coordinate campaigns, and develop materials across social platforms. You will track performance and help translate data into actionable insights.

Working with attorneys, internal teams, and external vendors, you will ensure publishing schedules and approvals stay on track while maintaining a consistent brand voice and reporting on results.