Social Media & Content Manager

Perle AI; Lebanon (Lebanon County); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Generous equity package

Access to professional AI tools

Job summary

Perle AI is seeking a dedicated social and content person to build their presence across all platforms from the ground up. This role involves managing social accounts, creating compelling content, and defining the brand voice. Your efforts will aim at raising brand awareness and attracting new experts into the network.

As a key player in a fast-growing AI company, this position offers total ownership over your function and creative freedom. Competitive compensation will be paid in USD alongside a generous equity package.

Qualifications

• Proven experience in growing social media accounts and community engagement.
• Ability to independently produce high-quality short-form video.
• Strong writing skills with an understanding of engaging narratives.

Responsibilities

• Run all of Perle's social accounts across multiple platforms.
• Create engaging content and manage the full production lifecycle.
• Develop and implement a content strategy and brand voice.
• Analyze performance data to optimize engagement and following.

Skills

Social media management

Content creation

Video editing

Strong writing

Data analytics

B2B marketing

Job description

Perle is building the expert layer for AI. We provide the specialized training data, annotation, and evaluation that companies like xAI and Samsung rely on to make their models smarter. Our network spans 20,000+ vetted experts across 70+ countries, and we're growing fast.

THE ROLE

We are hiring a dedicated social and content person to own Perle's presence across every platform and turn it into a real growth engine.

One thing to be clear about up front:

This is a build-from-scratch role. You will not be inheriting a content calendar, a team, or an existing playbook. You'll be the one creating all of it. Strategy, production, posting, analytics, the whole thing, on your own. If you want to plug into an established machine, this isn't the role. If you're the kind of person who gets excited building a brand's voice from zero and owning the results, keep reading.

WHAT YOU WILL DO

• Run all of Perle's social accounts (LinkedIn, X, Instagram, TikTok, YouTube) end to end. This involves setting the tone for each platform and ensuring a cohesive brand identity across the entire social ecosystem.
• Create weekly content: posts, reels, and short‑form video that explain what we do in a way people actually want to watch. You will be responsible for the full production lifecycle, from ideation and scripting to filming and final editing.
• Produce reels that showcase the expert projects we have open, turning content into a recruiting channel that naturally grows our expert network. You'll bridge the gap between marketing and recruitment by highlighting the unique opportunities available within Perle.
• Build the content strategy, calendar, and brand voice from the ground up. This includes defining our key pillars, establishing a regular posting cadence, and refining how Perle speaks to the world.
• Track what's working, double down on it, and grow engagement and following month over month. You'll use data‑driven insights to pivot strategies and optimize performance based on platform analytics.
• Make AI and data topics feel interesting and human, not dry and technical. Your goal is to translate complex machine‑learning concepts into relatable, engaging narratives for a broad audience.

Two goals, one job: everything you make works toward two things at once. Grow awareness of Perle as a brand, and bring new experts into our network. The best content does both.

WHO YOU ARE

• You have grown social accounts before and can show the numbers to prove your impact on community growth and engagement.
• You can shoot and edit your own short‑form video. You are a "one‑person army" who doesn't need a production crew to make something high‑quality and impactful.
• You are a strong writer with a feel for hooks, pacing, and what makes someone stop scrolling in a crowded feed.
• You are self‑directed and comfortable owning a function with no one above you telling you what to post. You take initiative and thrive in high‑autonomy environments.
• Bonus: experience with B2B, tech, or talent / recruitment marketing.
• Bonus: comfortable using AI tools to produce content faster and more efficiently.

WHY IT'S WORTH IT

• Total ownership. This is your function to build and your wins to claim. You define the roadmap and the success metrics.
• Ground floor of a fast‑growing AI company working with some of the biggest names in the space.
• Full creative freedom. You set the direction, experiment with new formats, and establish the voice of a brand at the forefront of the AI industry.
• Competitive compensation paid in USD.
• Generous equity package.
• Access to all the professional AI tooling you need to succeed.